Product is the source of marketing, you caught it?

We have been for http://www.aliyun.com/zixun/aggregation/7740.html "> product marketing in the thinking of a lot of ideas, to find the target audience, do some of their favorite activities and events, sometimes we found that a promotion, as if things are big, But we do not remember products, marketing people are happy and sad, happy is their ability or good, sad is the customer or boss may not buy it.

A lot of marketing sources are from the user, product function search, such as Cola in doing interactive marketing, Belch frequency is a good idea, in addition to the intrinsic function, sometimes bottles, boxes of creativity can trigger the user's attention and spread. As has been the netizens spoof of the general, a variety of images in the network spread, especially after the emergence of micro-bo, the image of Wanza richer, and matched with the temperament of the text, not to mention more with vigor. Do some companies feel that this is not a damaging brand image? When a brand in the hearts of users to form memories, and they are willing to spend the mind on this brand, not a negative attack of the language, spoof scale within tolerable range, bo people a happy, impressive.

See the above picture, is not you can also smile, hand forward it? We have always believed that a brand can make users participate in and create content, its marketing effect is significant, is deeply rooted.

There was a little blog in the last few years that aroused interest, Ferrero candy wrappers make a variety of modelling works, especially the works of the 12 constellation is shocking, many large have forwarded, do not want to explore whether this is a marketing behavior, in February this month full of love, chocolate action can always make people think, Even the enterprise's marketing can not stop the user's love and tut praise.

This propagation of Ferrero, product name, product packaging revealed obvious, this is a lot of enterprises to promote the yearning, the plasticity of its modelling is to allow users to participate in the interest, which is important in marketing, stimulate the user's participation in interest, than the temptation to stimulate those who transmit prizes much stronger.

Surprised heaven and earth the marketing incident really let people charmed, but when we can think hard, from the product itself to find marketing breakthroughs, like Wanza, Ferrero. Their marketing is really exciting, summed up four points hope to have a reference:

1, seize the entertainment point: to be interesting, to be fun, entertainment, hateful engage;

2, arouse the participation point: uses the product the function, the appearance and so on manufacture marketing event, should be able to inspire everybody to participate in, the interaction and enlarges;

3, the formation of memory points: the product as a marketing source, the product revealed the largest, its delivery even if the entertainment can leave an impression, if the appropriate text, the product function cleverly passed, the effect will be more significant.

4, the content of the United States: Create a popular when we also pay attention to the spread of the content of the beautification, if the wrapper folded out of the shape is not good-looking, will not be widely disseminated, users spit attack brand will lead to negative effects, the action is not worth the act or early containment, carefully prepared, good content is the best policy.

Marketing has a lot of road, both inside and outside can find a suitable product to promote the method, effective discovery of the advantages of the product itself, create a popular you can!