Refers to the soft sand: micro-bo marketing, Brand is also crazy!

From the beginning of the first half of this year, including seven cards, a dozen wolves, the company, Anta, special step China and many other footwear enterprises in Sina Weibo opened the official micro-blog, and the Ya, Jin PA, and other dealers have entered the "micro-bo battlefield."

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Search these brands on Sina Weibo to see their dazzling promotional activities. The activities of the "" as long as the purchase of 99 can be presented to the authentic underwear 1! "," the actual payment full 200 package mail, actually pays 300 to send 60 yuan cash red envelope "; The Seven Wolves launched the" 100 "the first issue of the" Famous hall "26th, the beginning of the opening of the book activities, Qi is also carrying out prizes quiz activities.

From the above data, we can see that China's brand shoes clothing enterprises in the micro-Bo marketing or select the award-winning activities more. This model at the beginning of the micro-blogging stage can win a certain number of fans, but this straightforward promotional campaign advertising is the initial stage of micro-blog marketing, for the brand enterprise is needed to quickly skip.

Let's take a look at some of the marketing cases of the clothing brands on Twitter on the US Weibo site. Levi's Jeans learn that social networking sites are the best way to attract fans, and the problem is to have young people like them. Their idea is that, on Twitter, Levi's has recruited a 23-year-old USC graduate, Gareth, to name himself a "Levi's Boy" on Twitter, which is dedicated to attracting consumers on Twitter. Now, Gareth has 6,000 followers who are responsible for answering and participating in conversations about Levi's brands on Twitter. Levi's is also trying to recruit a "Levi's Girl". Mr. Megan, the head of Levi's digital marketing, said that they branded the Levi's and Levi's Girls as brand ambassadors, and that the brand ambassadors were a quick addition to the online audience by allowing them to interact with clients on Twitter and Facebook.

Refer to a case of soft sand. Los Angeles, the United States has a clothing brand called Anglo Apparel (AA), in the use of micro-blog is very distinctive. On one occasion, they received letters on Weibo, a freelance photographer who said he was filming his wife's pregnancy pictures of her Anglo apparel clothes every week. The clothing brand, just, decided to provide the expectant mother with free clothing, on condition that the photos be posted on Twitter, encouraging everyone to post and forward.

Japan's Uniqlo also has an excellent performance on Twitter. Once it did such an activity, on Twitter it exhibited 10 clothes, stipulating "the more comments, the lower the price". If a fan enters the comment system, the site will tell you how many comments the dress has, how much it has dropped, and how much it's worth to comment on the lowest price. If you write a comment, the system will say, "in your effort, the price has fallen again."

Weibo marketing is the best in social media marketing. Its game is to see who through the interesting topics and activities, in the midst of a large number of users to find and its dialogue of potential customers, and through the dialogue to translate potential customers into accurate customers. Simple discounted advertising can certainly be done, but it is difficult to attract audience participation without originality. Twitter's several clothing brands, familiar with the know-how of microblogging marketing, has abandoned the initial stage of play, so that activities more interesting, more exciting, so that fans into a highly viscous state, in the dialogue to become a brand of propaganda people. (This article refers to the invitation of the China Textile newspaper)

Light Interactive: http://www.meiti6.com/