Several detours to be avoided in the traditional enterprise network marketing

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Nowadays, the network marketing to the traditional enterprise is already not to do and not to do, but how to do? What can be done to be effective? In the vegetable root Tan Network Marketing Organization currently serves this group of customers, 80% of customers are not initially involved in network marketing, a large proportion of enterprises have already launched an enterprise network marketing, And many enterprises have also looked for several professional network marketing services company, even once also put a lot of manpower and financial resources, can ultimately be unsatisfactory results! How to do well in network marketing has always been a commonplace topic, the following on the company to carry out the previous network marketing situation to make a preliminary understanding of the analysis, Summarized the following several enterprises to carry out the network marketing effect of the reasons, for your reference!

First, the understanding of network marketing problems

The so-called cognition problem, mainly is the traditional enterprise to network marketing does not have a correct objective understanding. The so-called network marketing, in short, network + marketing, both indispensable, but heavy in marketing. The problem of understanding is ultimately embodied in the business owners, as a successful traditional corporate boss, marketing can not be said not to know, but a little strange to the network, which they will mistakenly think that the network marketing key reflected in the network, and then think do a good job of network promotion, to do a better corporate website is Network marketing. At the same time, along with those advocating technology first, no marketing planning foundation of the network marketing company for commercial interests driven by the wrong guide to it! On a business without a correct, scientific understanding of the premise, you are eager to start, failure is closer to you! Vegetable root tan before a "casual talk about network marketing, network promotion, The concept of E-commerce three "coarse text, we do not put the moves to understand!"

Second, the early stage of network marketing planning problems

Before launching the Network Marketing project, we must be very clear about the purpose of our network marketing. Want to spread the brand? Or do you want to join the merchants through the network? or directly to the end customers to provide product services? Perhaps these points you want to achieve through the network, the network can also help you achieve these several goals! But different goals determine that your strategy for online marketing will certainly make a difference. After all, corporate brand communication, investment, retail services, the audience are not the same, their focus is not the same, if not according to their actual purpose to develop their corresponding network marketing strategy, and to take the form of a wide net, the East dozen a shot, a shot in the West, this also want, that also want, the result is to pick up the sesame lost watermelon, There is nothing in the end.

First of all, we have to clear the purpose, we have to find the target customers where, what they like, focus on what, and then meet their needs in the premise of the development of the network characteristics of the offensive strategy, targeted, will have the hope of success. As for how to target, is another topic, vegetable root Tan Network Marketing Research Institute has a lot of this article, no discussion.

Clear the purpose, we also need to straighten out the network marketing business model, in addition to directly facing the terminal to provide retail services outside the industry, many industries such as large sales, service consulting products, such as types of enterprises, they want to achieve through the network direct transaction difficult, this way, the corporate site can provide potential customers with a large number of professional , valuable high-quality content, attract them to visit your website, at the same time through a good customer experience to gain their trust, and then get in touch with you, and finally let your offline professional groups through follow-up of the vigorous follow-up finally lead to a deal! At this time, this "online consultation + offline deep Communication" Mode is your best choice!

Do a good job in the early stage of network marketing strategy planning, thinking analysis is to carry out the network marketing is an essential step, but also the success of network marketing is a key step, this topic is too big, involving the whole project strategy planning, website (shop) strategy, promote communication strategies, and then do separate sharing.

Third, the network Marketing system problem

The so-called systemic problem, mainly refers to do a good job on the basis of the above point is to do a good job for their own project strategic planning, marketing-oriented web site (shop) planning, website sales force planning and implementation, network marketing integration dissemination, data analysis, Operation Management and a series of work. Here to emphasize: This series of work is not limited to the paper on the formulation, focus on the day-to-day operation of the project whether there is a systematic implementation!

Iv. Network Marketing Project Control issues

According to vegetable Root Tan before the operation of the Network marketing project experience, regardless of your early planning work to do more detailed, really wait until the project started, because the outside can not control the dynamic factors, will continue to appear many before the intention of the problem! Even the same product services, in different companies, different teams, Different time and place to work will certainly have the same problem! This requires you to have a strong project on-site control ability, quickly make accurate judgments, timely detection of problems, analysis of problems and develop a reasonable solution! Here's a reminder of the traditional companies that need professional online marketing services to help Any cooperation before the 100% guarantee that you will be able to achieve the results you want to the company, to think twice before the line! Not quite a lot of online marketing experience, it is difficult to do this!

In the project control, "Network marketing data" can give you very good help. Network marketing data can be divided into SEO data, Web site access data, inquiries and turnover, such as the transformation of several major categories. These large data can reflect the effect and problem of each link in a certain extent, and it is an important link to improve the efficiency of network marketing and optimize the effect of network marketing to use the statistical analysis of these data. At the same time, these data are the important reference to find out the problem.

Often many companies in the early stage of planning to do well, the team is also in place, the company's support is also large, theoretically successful hope is very large, but the final project or failure, a large part of the reason is to appear here, temporarily control did not do well. This is to a certain extent to the network marketing personnel's request is quite high! Not tested by practice are paper tigers!

V. Executive power ISSUES

The importance of executive force in this is not to swim the eggs! Here is only a few factors that affect the implementation of network marketing work. First of all, the early planning of the plan is unreasonable, difficult to implement, if a company selling industrial machinery and equipment to promote micro-bo, is not not to do, but the network to promote the way so many, in fact, there are many more suitable for your promotion; Leaders play a key role in this ... Wait a minute! The implementation of the problem is mainly reflected in the implementation of the work is not enough, either quantity is not quality, or do not have the depth.

These are just a few times have gone through the network marketing detours of the enterprises will often meet the problem, here to give you a short list, and all of the analysis is more pan, the impact of network marketing effect is too much, in addition to the above those other than the platform to build, management system, operating system, Network promotion and so on will affect your project effect, in the back of vegetable root tan will share their project experience.

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