Share a year of experience in building an SEO team

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Since last March, the establishment of the SEO team has been a year now, this way to go, but also a steady, my entrepreneurial road no other people's brilliant achievements, nor their bumps, I like stability and development, prefer down-to-earth. Today, want to use A5 this platform to share the experience of building SEO team, in order to repay the A5 to me on the entrepreneurial road to bring help.

First, the SEO team or studio How many people, how to choose the appropriate team members?

Anyone starting a business, there will not be too much money and employment experience, and will not have the ability to manage the team, so this period, we need to be more than one job, although tired, but can master a lot of necessary skills and experience. For example, customer service, to facilitate orders and maintain the ability of old customers, editing, improve the ability to write and program writing, outside the chain Commissioner, this can hone patience, practical quality and so on.

At first, I was also a person, the team members are an increase, no blowout like development, I feel more down-to-earth than anything important, especially early start. When the business grows so that it can pay another member's salary, it's time to take a shot and recruit a member of your team to enter. I choose the standard is: first, very poor and lack of money. Second, there is a entrepreneurial heart. Third, as I do, down-to-earth work. Three are indispensable. Why do you need money? Money has the morale, if please fu second generation to dry SEO, do you think he will endure the patience to step by step work? At the same time, the team is entrepreneurial team, then requires members also have a entrepreneurial heart, regardless of future willing to follow the team go, at present must and team development. The heart of the entrepreneur will be very surging, but, need to do the work, down.

Second, SEO team members work breakdown details.

Want to really control a SEO team, must be clear division of labor, and for each position to be familiar enough. Below I talk about my SEO position of some understanding and requirements.

A) SEO Editor.

In the current search engine environment, "content construction" is mentioned very important position, so, SEO Editor's responsibility is more and more, from the other hand, SEO Editor's good or bad, determines the quality of the site rankings, the quality of the site rankings, the same determines the team's development.

Job requirements: Soft writing ability + content page optimization

1. Soft writing ability.

You are welcome to say: "Without the ability to write editors, not good editors, also do not deserve editing!" SEO editors must exercise their writing ability before induction, preferably have their own soft masterpiece, so on the one hand can be responsible for the team's SEO editorial posts, on the other hand, can help the team's soft text promotion work.

2. Content page optimization.

SEO editors just write high-quality articles is not enough, but also need to do a good job of content page optimization. including keyword layout, inner chain add, picture alt attribute Add, content page included check and so on. Most SEO editors will not content page optimization, this time need to SEO supervisor or team leader responsible for guiding and supervising work.

Two) SEO outside the chain commissioner.

A few years ago, someone said, outside the chain on the promotion of site weights and rankings are useless, and now Baidu Green Rose algorithm will buy and sell links from the Book of births and deaths, all kinds of evidence to prove that the chain of the place is getting lower, but, how about that? Does the current ranking need not the support of the outside chain? I believe that as long as the search engine in the days, There are outside the chain of heaven and earth, there will be outside the chain Commissioner's job.

Job Requirements: accumulation + implementation.

1. Accumulate high-quality external chain resources.

Outside the chain of Commissioner hand not enough outside the chain of resources, is not capable of the team's outside the chain of demand. The accumulation of external chain resources, the need for outside the chain Commissioner to learn practical ways to collect external chain and the ability to organize external chain resources. It is recommended that each outside the chain Commissioner should have their own tools Excel form, this will greatly save work time, adhere to one months of collection and finishing work, after the operation of the chain will be able to easily.

2. Carry out the chain of work.

This work is the most need for patience, because it is too boring, many people can not adhere to a few months, or the use of software instead of work, which is not advocated. A person who has worked in an industry for 10 years must be an expert in this industry. So be sure to stick to it.

Three) SEO supervisor.

General SEO managers are the founder of the team, as the founder, more responsibility. How to let your team develop, how to let the team members grow up, and finally how to let the team unity as one, these are the questions to think about!

Job Requirements: Overall planning + development

1. Ability to co-ordinate.

SEO Supervisor overrides the SEO editor and SEO outside the chain commissioner, they need to co-ordinate their work, good supervision and coordination. Arrange the work in time, supervise the effect, and finally summarize the promotion. Requirements SEO Supervisor must be from the SEO base position to upgrade up, I do not like airborne a SEO supervisor, more like a down-to-earth step by step up the person, so that the team more assured that a SEO supervisor choice, is a team of life and death choices.

2. Seek development.

SEO Supervisor is not a day to finish the work will be fine, need a lot of time to think about the future development of the team. The team's business direction is too unitary, does not use the development, the team's business direction is too comprehensive, also does not use builds the brand. This requires the supervisor to think and judge. I advocate a view is "innovation, please do a good imitation"! Each team hope that through innovation, a night explosion seems to grow, but now very cruel, innovators, nine to Ten are dead, so we first imitate the success of the team mode or business direction, with the strength of the basis for further innovation is not too late.

(d) Web site developers, also known as programmers.

The General SEO team, only need a website developer, do not need to distinguish between programmers and artists. Small teams don't have much money to feed too many people, what's more, SEO team's business mainly for small and medium-sized Enterprises, the requirements of the construction site is not high, will be template building and imitation station on it, on the custom site, even if there is such an order, you can outsource out, earn a difference on the line.

Job Requirements: Communication skills + Build Station technology

1. Communication skills.

Why do you put the ability to communicate in the first place? Because many build stations lack this skills, they do not know how to communicate with customers, understand the needs of the customer's website, and solve the website after-sales service work. How to exercise the ability of communication? Very simple, let the construction station staff one months of telephone customer service, specialized reception customers, only need one months to exercise well, at least the clearance.

2. Construction Station technology.

This does not need to mention, I would like to say the current status of the construction station, a lot of network companies to build a template station are thousands of dollars, a bit of money to earn a black heart meaning, do not advocate such a practice. According to the actual situation of our business, for example, we SEO team mainly in front of some small enterprises, then do not need to build station too advanced technology, just to build template station and imitation station, the price set in 1000 yuan, not only customers happy, we are also very convenient, because our main direction is SEO.

Finally, today say so much, share this year own small experience with SEO team, also thank A5 this year to bring me the help, heartfelt thanks! This article by Suno Www.seold.net original offer, reprint please specify.