Sina Tourism Transformation Comprehensive service platform helps travel agency marketing

"The new positioning of the Sina tourism channel, will be set up travel enthusiasts, travellers, tourism-related institutions of the social interaction platform, I hope that resources-rich travel agencies to standardize and structure the production of high-quality travel strategy and line play to quality strategy http://www.aliyun.com/zixun/ aggregation/17185.html > helps users make decisions during travel. Recently, Sina Tourism Channel announced a new strategic transformation, that is, on the basis of traditional portal information collection, to build a set of tourism information, social attributes, intelligent recommendation for one-stop, cross-terminal tourism service platform. Sina encourages the travel agency to participate in, carries on the multi-directional marketing promotion.

"Sina's 2012 micro-blog Travel white Paper," Statistics, micro-blog tourism users have reached 62 million, of which the most consumer will and consumption capacity of the population of more than 90%, the daily micro-blog travel content mentions more than 5 million, Before travel, users search for travel routes via Weibo, which accounts for up to 84% of the activity. Ge Jingdong, general manager of Sina Business Operation Department, said that how to use the social platform to build brand value and improve marketing performance has become the primary issue.

"But most travel agency accounts are not good at even do not know social marketing, often lack of positioning, no brand awareness, do not understand the fan attributes, one-sided pursuit of fan numbers and other misunderstandings, missed the 62 million of tourism enthusiasts marketing opportunities." Ge Jingdong said that the transformation of Sina tourism will help travel agencies to understand the microblogging target users of the characteristics and interests, and the official micro-blogging operations and the limitations and advantages of accurate marketing. At the same time, will be united Tourism channel, tourism blog, city channels, 20 major provincial and municipal stations, wireless resources, as well as Sina Weibo, for enterprises to carry out multi-platform, cross-terminal promotion. (Reporter/Chen jing)