Small Shop Real Marketing case

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Paste is the product of Baidu, Baidu products in the number of visits have been accounted for the top three, a lot of do to promote the stick as an important platform, because the post posted articles or posts can be more quickly indexed by search engines, so that a good upgrade rankings.

Pre-channel, product analysis: Baidu Bar is not everyone fit

So what exactly is the enterprise or product suitable for Baidu Bar promotion? You know to go to Baidu stick around, see the various categories, analysis of the crowd in the post stick characteristics, search a popular more hot paste, see what kind of products in the promotion, the result is out.

There are a lot of customers in the proposed to do after the promotion, we will follow this process, the first analysis in the end is not appropriate, the right that OK, we have to push up also have the confidence, but if not suitable, it can only be sorry, do it is a white money. For large products, unpopular enterprises we do not recommend customers Do Bar promotion. More suitable products are mainly concentrated in: digital electronics, services, home, luxury, clothing, cosmetics and so on, the reason is relatively simple, because the bar is mainly on the Internet more dependent on the young groups, as long as the needs of young people to meet the requirements, can be promoted in the bar to achieve good results.

In our implementation of a number of promotional programs, a relatively unexpected harvest is a small snack house bar promotion. At that time in the bar to promote snacks shop is not much, the effect is difficult to predict. But snacks are more common as products sold online, but also are young people like the product, imagine if you enter a food plate bar, as long as the thing is attractive enough, you will naturally have the impulse to buy, whether you are to advertise, or even most of the people who eat snacks are willing to accept other people's recommendations, As long as the product is good enough. So, at that time, in the shop to do the plan, we put the bar into consideration, of course, the premise is that this shop things pass, because, if your own product is not good, no security, no good promotion is useless. What we do is just "let the good things be known by more people through the Web."

Programme implementation:

In the implementation, we first in the product category related to the major plates posted under the post, the focus of course is snack bar.

This is a very good precision marketing platform, the men and women who like to eat snacks will naturally enter into this paste. After that, is to create a bar, post, top stickers, maintenance, and so a series of operations, see our specific implementation of the program it:

Posting is one of the most important links in all processes, which involves the design of the post title, content writing, and the success rate of the release.

1, we first optimize the title of the post. Add the name of the store in the account name, the name of the main push product. Use these accounts when posting. At ordinary times our promotion staff will use these accounts in the bar to be active, with the main good relations, to others to send the post message reply.

2, the post title design is attractive enough to add a shop or product name to the title, or directly to the preferential information as a title,

3, Content writing: Content writing has always been more brain-wasting, with the store name of the account directly indicates the owner's identity and the intention to post, but said the more subtle, at least the attitude is modest. In addition to the text, there are important maps. Each document must be accompanied by a map, by customers to provide detailed pictures of the products in the shop, are close to detail, so more attractive, in addition, our art in the picture to hit the shop name, contact method, in the bar management is not very strict when we will be marked on the map shop address connection. Because in the text directly to stay connected, contact will be deleted, in post release, we organize promotion team to carry out different accounts, top stickers, replies, because no popular posts can be ignored, no one to see. The operating frequency is within a week to the post to 1-2 pages. After that, keep on maintaining.

With the name of snacks, the number of stores in the best-selling several products, for specific products posted, the principle of consistent with the above:

Thereafter, each post, it is necessary to have other accounts to the top post reply, maintain popularity.

4, set up their own bar, to "My site I make the decision." For customer management bar is a vast process, not to mention the twists and turns of the establishment process, the maintenance is simply to spend a lot of manpower and resources. Generally we will be in the customer's needs and budget based on the decision need not to establish their own bar. If the bar is already available, then we will not be spending any more effort to create a new post. After many considerations, we still decided to build a separate bar for customers, the early days to "raise" mainly through the hair of a variety of snack posts, fun posts, top stickers to raise popularity. After one months, post-bar popularity has accumulated, began to use the store account posts, and delete peer-issued ads, posted on the following rules.

Summary：

Any promotion is not a short period of time will be able to achieve results, paste bar is the same. We have promoted the display of the paste bar can be seen, the obvious drainage appears after one months, the effect once began to appear, then bring the flow is amazing, and these flows are most accurate customer base.

Baidu Bar and forum promotion is similar, mainly through posting, of course, can also create topics, share dry goods, so that more people see you send content is the most important purpose. Stick to the need for long-term, uninterrupted maintenance, of course, in this process we also use the information platform, question and answer, encyclopedia and other channels to cooperate to operate, a variety of channels to fully utilize, the effect will be doubled.