Specific analysis on the operation of medical website marketing Planning

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For the medical network marketing, but also for the current situation in the hospital, I am here, from the hospital itself began to analyze some relevant situation to carry out. Now, here I'm going to talk about web traffic this piece of stuff, at present, the domestic mainstream of our search engine is Baidu, and for Baidu, at present, the fastest effect than Baidu bid, for Baidu bid, I shallow talk about some of my views, because I am on the SEM this piece, really unfamiliar. In fact, Baidu bid this piece, directly and the company's pay and return for a short time the closest, want to be paid after the full return, you must target user groups for analysis, only know the user's search habits, and more importantly in the user often like to search the word to filter, judge the user in search of certain words will produce consultation dialogue, and went to hospital to see a doctor. So this one is directly connected. Therefore, in this, to combine a number of aspects of a specific analysis, so as to determine the direct benefit of our words. So the natural search for this piece, and how to operate it? Below, I have made a specific analysis.

I am here from the site construction began to introduce, we take the cervix disease net this website as an example, first, constructs the station early stage, a preliminary understanding, is also some related knowledge understanding to the cervix, then pointed to the competitor to carry on a deep analysis, here said the analysis, is not only a website structure, More importantly, typesetting, including some of the optimized things, to organize the system.

Then the hospital itself for a detailed case design. In the site building this piece, we have to highlight is the hospital's existence of a value, that is, the characteristics of the hospital, not only confined to the hospital environment, and experts and Technology and hospital services, we can carry out packaging and close-up, because this will to a certain extent attract more people's eyeballs, so as to achieve a word-of-mouth marketing effect. Medical sites are no better than other sites, first in the direction of trust must be greatly enhanced.

This is actually like making friends, the first time I heard that you are good, or did not intend to see you, from the appearance of you are not bad, the second time to see you, to you to do some understanding, found that you deserve, to the third time after a full understanding, has affirmed you. Doing a website is just like this. So, in the user experience this piece, we must be rigorous, good grasp. Here is just a little superficial introduction to website construction.

When the website is completed, the website is officially online, how should we operate, how to operate, to achieve the desired effect? First of all, we are on the Web site, has not been included, you can do some optimization, such as the homepage of the site as well as channels and columns to add keywords, title, description, targeted to do optimization, of course, In the choice of keywords this aspect does have a great knowledge, not only choose the user search large, but also small competition, and to meet their own. Here in the keyword selection I do not do too much introduction, which requires a lot of data analysis, in order to get. It can now be said that website online, this is the issue of editorial promotion, have heard such a word "content for the king, outside the chain for the emperor", the substance of the content is a site's core key, and continuous promotion is related to the ranking of an important key, both can not relax.

So, when the website is online, we must constantly update the content, and continue to promote. So I must say in this, promote and edit since is inseparable from, so in the later development, we will gradually fusion editing promotion, of course, in the early period of this time we will carry out a systematic training, editing direction, mainly to pay attention to several aspects. One is the title of the article, that is, the choice of keywords, to meet the user's search habits, but also to avoid and the weight of high flow of words to compete, the second is the distribution of key words and the problem of the chain night. These are directly related to the ranking of the article and direct flow. And what is the concept of promotion, the promotion is to optimize the promotion of the target keywords, as well as updated articles to promote, and strive to get a good ranking, so as to achieve high flow and the final consultation and correction.

These are just a few of my own simple ideas, but also I have been running a medical website some means, although not very successful, but also small achievements. Master many, but also please a lot of guidance. Here, recommend my new station cervical disease network www.gongjing91.com If a friend reprint, also please note the source.