Summary of early development and propaganda experience of local portal information station

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We are the newly established local station, and just now with a few friends to organize a local portal station propaganda and discussion. Here are some of our experiences with development and promotion.

Now I am mainly targeted at city-wide cities. Big cities and smaller cities are not necessarily all applicable. This needs to be used flexibly. Local information website promotion mainly divided into three periods

Phase one for information gathering

The first phase of information collection, a city of cities, the network is not universal, can be said to be a bit relatively backward, many businesses do not understand the network, in the publicity at the same time will encounter a lot of problems. No profit can not map in the hearts of businessmen has formed a law. Do not believe why you will be free to publish his store information to the website, in the end there are any attempts. So that's the problem. If you have problems you have to overcome, you have to solve them. You overcame these problems and you succeeded 1/3.

The first step in the information gathering phase is to send a business survey, and also send a leaflet to the merchant and its own business card. This is to ask people to design a set, to have a whole effect, can not be a business card look, the site to promote a single appearance, the form of a single appearance.

' I am XXX website, now in the free collection of business information, here is a form, please follow this form to fill out. Our company will post your store information to our website after filling in. So that others can see your store information on the site, if he has the necessary, he will and you leave the contact and address to find you, bring you business ' simple and clear.

The advantage of saying this is to first tell the merchant to have such a website. Then tell him to fill out the form on it, the point is to tell him, as long as he filled out the form, then on the website, the entire network can find his store information material. If the person who is looking at the website just has this need, will contact you, can bring you business, business. Another advantage is that all of your information is original, search engine (Baidu. GOOGLE) is very high on the original rankings. As long as you have no problem with the program, basically included very good. The flow is also very good.

Perhaps a lot of people will say, if such a family to go, get when? I'm here to estimate, Today, my friend and I went to try it out in person. Half an hour is about 7-8 stores of information. One hours is about 15.7 hours a day. It's about 100 stores. If two people separate, it is 200 store information. For one weeks. There are more than 1000 stores of information materials, and so there is a lot of business Home information support, content is enriched. Also have a certain reputation. But it's only a 1/3. The other thing has to be done next.

Note that there is also a detailed problem, that is, must carry a work permit, if the conditions permit can get a set of working clothes. It's a matter of image.

Phase II for the promotion stage

In fact, the above mentioned also contains publicity, but this propaganda and the above propaganda is not the same, the above publicity is to the merchant, the following I mainly said to the consumer propaganda, that is to bring you the site traffic, this flow can bring benefits for the business, can be converted into orders for businesses, in other words, it can be converted to money for merchants, The merchant receives the order through your website, has the business, naturally will be willing to advertise on your station. This is something, this is the profit model, now also do not say more. Later I will specifically talk about the local portal station profit model.

There are many kinds of publicity, I only cite 4 kinds of

One: In the concentration of population flow in the distribution of publicity materials, this is not to see people on the hair, see people on the issue of a lot of money, the network is now young people's pastime, entertainment, a platform to find information. The older one doesn't like it (likes it or knows it). Women like shopping, men like to eat and drink, students pay more attention to some small gifts, learning materials to buy, others may be in a hurry to find a job, perhaps to rent a façade. Housing. This determines that the promotional materials can not be single, to a variety of words, to see who, what type of leaflets issued. This will be the grasp of their own.

Why say with a card, a beautiful card, there are substantial content, a modest, can put into the pocket, can be sandwiched in the purse, will not be thrown away.

Second: Posters, large fonts, eye-catching leaflets. Write some simple slogans on the various words.

(If you are looking for a job, please login www.XXXX.com)

(Rental of houses, sale of information, please login ' Liling know-it ')

(Do you think you're on sale? Www.XXXX.com to provide you with the latest information)

The purpose and function is only one, let others know there is such a website, this site can do what, it is so simple.

Third: In conjunction with Internet cafes, this requires interpersonal, or capital to operate. There are several ways:

1, posters affixed to the door of the Internet bar, the house on a conspicuous wall. (This needs connections)

2, Internet café ie set home for their own station. (This requires funding)

3, to the Internet café to do on the card. or the machine number card, which is written on the station's address and name. (This is also a need for funds to operate)

Four: Warm hint slogan, shop glass door ' push ' pull '. The toilet of the entertainment area of the faucet tips, floor tips and so on can be. The goal is to do a brand effect out of their own website brand. Here, if you've done all of these, then you've done 1/3.

All of the above two is done, the site's other job search, recruitment, rental, transfer, and other personal information will naturally someone to send. In fact, this is a popular on the site.

The third issue is to organize activities to expand the influence stage

This stage is to have a certain popularity, there is a certain amount of traffic, not a certain degree of visibility, then you can use this way to build.

Discount: According to their own station search and popular content statistics, to see what the most needs of the goods, what kind of consumption is everyone's favorite, such as (karaoke, hotels, fitness, hair, etc.) what hot on the activities. For example, a hairdressing, to engage in a group activities, to do the hair of the Covenant to do together, to a shop. How much is the offer? This depends on the operation of their own. can be used flexibly.

Buy: For example, now many people in the new house, decoration materials are basically to. Then you can contact the merchant for a group buying activities.

In short, these are to think of themselves, to plan. If you plan it, you'll have money to earn.

By this time you basically already has the very big popularity in your area, many merchants will find you to cooperate, many enterprises will find you to do the station.

Then your local portal station is basically starting to make a profit, even if it is successful.

I will publish the profit model of the website in the future. Now is my station also in the above collection information stage, so write is not good please do not throw eggs. hehe

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