Summary of SEO Essentials of Blog Management

Source: Internet
Author: User

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If a Google user subscribes to your blog, how much can Google take the person's attention and subscriptions to your blog as a sign of trust? How long did they subscribe? Do your users often interact on your site? What other websites do they subscribe to? What other sites do they interact with? What are their daily search and email habits?

If another blog link to you, how much does Google trust the link as a vote to help the rankings? are other popular and trusted blogs linked to that site? How many people subscribe to that site's RSS feed?

Some services, such as Bloglines and MyBlogLog, can answer part of the above question. Google can answer these questions more accurately than any other company.

In addition to the data above, Google also knows how old your site is, whether your content is increasing, and whether your links are growing steadily.

Why blogs are different from static websites

Blog SEO and most other sites seo are different, mainly because of the nature of blogging technology socialization factors. Blog SEO more do not rely on buying links, or trying to manipulate the immature search technology. Blog SEO is more to provide people with a topic can be discussed to create something worthy of people's attention.

The socialization nature of blogs

RSS and feed readers make it easy to subscribe to each of your posts. When you publish, they can see.

Many people who read blogs themselves blog, some of them may have hundreds of readers, if a few highly trusted blog aggregation of your blog, there will be a ripple effect, many readers will see your posts.

Popular blogs that encourage comments, each posting may have dozens of hundred comments. These comments also add unique content to the page ranking opportunities.

Optimizing blogs is more about attracting attention, gaining credibility by spreading good ideas than optimizing page factors to please search correlation algorithms.

Domain Registration and blog host

Some services, such as Typepad,blogger and, can provide services to put your blog on their subdomains. Don't do that. Some of these services offer limited functionality or do not allow ads on your site. It takes months and years to build a readership, and instead of moving the site later, choose your own domain name from the start and put it on a reliable host.

You can register a domain name in with less than 10 dollars. DreamHost is a good host service, and they provide easy to install WordPress blog system.

Keyword Research

Traditional keyword Tools

There are already a lot of free or paid keyword research tools. Some, such as Wordtracker, return the keywords that people have recently searched for.


Trend-related keyword tools

As a blog, you not only have to find out which words were hot, but also what are the current hot. You can see what is happening now in Technorati,google Blog search and Google news. Services such as Google Trends and Yahoo! Buzz Index tell you the first day which searches are the hottest.

Where to use keywords on a Web page

It's important to use keywords in page titles, preferably near the front of the title. The content of the Web page also uses several key words, related words and popular keywords change form. But writing is the most important thing, to ensure that your content for the reader to read fluent, it is more important than the spider how to see your content. If the reader likes your content and links it to you, it is much more important to read than the perfect page optimization that is written like a machine.

The Keyword research tool usually shows the change of popular keywords. Some image display tools, such as Quintura, show the relevant words used in the top file in the form of images.

than the neighbors.

Meme Trackers

Which ideas are currently spreading fastest? In the blogosphere, who is in the center of conversation? Techmeme and Tailrank all highlight recent popular blog posts. There are a lot of trackers of meme based on topic. The World Bank released their buzzmonitor, an open-source software that anyone can use to create their own meme trackers.


YouTube lists today's hottest videos, today's most discussed videos and today's favorite videos. Many of these videos have nothing to do with your site, but these videos can help you find good ideas that are already spreading quickly through social networks.

Social news Sites

Digg,'s popular list and StumbleUpon Buzz all show recent popular ideas in social bookmarking. Pligg software can easily build social news sites.

Focus on competitor Websites

To be successful, you don't have to keep track of everything, you just have to compete in your target market. Subscribe to some blogs on your target market, track down who gets the link, why others are talking about them, and it makes it easier for you to find good ideas and create good, worthwhile things to talk about.

With igoogle, Google Reader or Bloglines, it's easy to subscribe to competitor blogs on the target market. With Technorati or Google blogsearch, you can view links to competitive posts.


Discover new content Ideas

Use the hot list mentioned above to find out why some ideas can spread quickly. Which ideas used to be useful? After doing this kind of research, it's easier to combine this idea with your market and create brilliant ideas. Any content you see, including online reading, books, pictures, magazines, conferences, personal experiences, can be the driving force of creation. Wherever you go, take your camera and Notepad.

You can look at Darren Rowse's ProBlogger and performancing blogs, which have the latest blog trends.

Write a clear and persuasive title

Cory Doctorow, a popular science fiction writer and Boing Boing blogger, said in the following interview that headline writing:

When writing a headline, imagine that you are the author of a news agency.

Descriptive headlines make your content easier to understand, and when your site appears in search results, users are more likely to click on your page. You can also make your title more emotionally appealing, such as asking a question or promising to solve a problem. Brian Clark offers a number of successful page title patterns in this article, which is a magnet-like title. Optimize site structure

Highlight your best content

September 2007 ago, my home page is the latest blog posts. While this helps to promote new posts, it is not friendly to newcomers. You should make sure that your home page is attractive to those new to the industry. Provide guidance to their learning process, tell them where to start and highlight your best content. If your site grows into a business, you need to invest in creating tools, adding forums and other interactive features to keep people going back to your site.

Many blog systems allow you to highlight the most popular posts, put the best content in the most conspicuous place, the user can see a click. At the same time these best posts, also get more links to weight, so that people from your best posts to find your site increased opportunities.

Many readers have come to your site for the first time, citing some of your old articles so that they can understand how you refer to them without having to write the same thing over and over again. If other sites aggregate your content, or other spam sites steal your content, quoting old posts gives you a better chance to get links and thus improve rankings.

Prevent crawling of copied content

Michael Gray offers wordpress optimization tips in the video below.

One post only one category

Use WP more functions, so that posts on the category page only show a part. Use the robots.txt file to prevent crawling of archive pages and other parts of the copied content. Joost de Valk also provides more WP optimization tips in his WP seo guide.

Warning。 If you are new to using robots.txt files, make sure that you do not prohibit crawling of all articles with dates. Suppose you enable the Post slug URL and use the classification. Then WP blog robots.txt file, should be roughly like the following form.

User: * Disallow:/*p= Disallow:/*q= Disallow:/*trackback Disallow:/*feed Disallow:/*wp-login

Categories and Labels Page

Classification should be consistent with industry-related keywords. Such a site structure enables these categories of pages to rank better in related keyword searches. If your site is about losing weight, create categories such as sports, dieting, diet pills, slimming supplements, and more.

If you use both categories and tabs, try not to make them overlap. For example, if you have a "Create a link" category, do not use "create link" as a label in many posts. It's best to limit your classification to more than 10 20, not hundreds of categories or labels, but only a few posts in each category.

Related Posts

Many blogs are listed on each page of the previous post and next post, these links are convenient for users, but also help search engine depth crawl your site. WP also has a number of plug-ins, in the post to list related posts to help readers find relevant content, especially if they from the less relevant articles come to your site.

Modify Page Title

Many blog management systems put the name of the site in the title tag before the post name. The most relevant information in the front page title is the best. There are a lot of WP plug-ins can be used to modify the page title structure. The most commonly used include all in one SEO pack and SEO Title Tag.

Traffic Analysis: Repetition of initial success

Website Traffic analysis can tell you: who links to your site? What posts do they link to? What words do people come to your site by searching? If you know what you're referring to and why they're referencing your site, it's easier to create more content that they might like. If you know what keywords your site is searching for, you'll know where your site is trusted and what topics you can easily get ranked. Some blogs modify their high-traffic pages, adding some keyword changes, which make their pages more ranked in more keywords and get traffic. Google Analytics is free, I also like mint, the price is 30 blocks per site registration fee. Performancing and MyBlogLog provide a flow analysis program specifically for use with blogs.

Many people let fear control their behavior, but most successful people are guided by instinct and intuition, not fear.

No one likes bullies. Some bloggers are afraid of being accused or offending others. When I was accused, my name, exposure and income grew overnight. This is not to say that you should be reckless, but an illegal lawsuit can get media exposure and natural trust.

Creative destruction is part of business. After a few years, other people may provide free information that I am selling now. Businessmen are worried about how to protect their copyrights. But as the Internet competes more and more, we are lucky to get a chance to be copied.

Some self-proclaimed ethical bloggers play the game of good cops and bad cops in their marketing. In this post on Word-of-mouth marketing tips, Michael Arrington said he felt nauseous. He didn't really want to puke, or why he put the video on his website, and the browsing made him a lot of money.

Post Web sites using push marketing


If you're new to Internet marketing, read Seth Godin's Purple Cow to understand how to create brilliant ideas. Links are nothing more than references. If you are outstanding, links will come naturally. But start with a little bit of push marketing.


Most of the new information is rubbish or nonsense. A lot of rubbish is made with more and more complex tools. Readers are also increasingly able to accurately and quickly judge the quality of information.

Using WP's default template design may not be liked by readers. If you use a good-looking template, or buy a professional design, this can show you are serious and you are willing to invest on your website. Both format and design improve trust.

It's easier to make people contact you. List your address, write a piece of original, thoughtful content on the page, and list your resume, which helps to convince people of your site.

Link to another blog

We are more receptive to marketing information that matches our biases and interests. Talking directly about someone is the most relevant. Many blogs keep track of who links to them and look at those posts.

Links to other useful related websites are one of the cheapest marketing techniques. Instead of just connecting to another blog, you should add value and explain why you think they are right or wrong. Or you might consider asking someone you respect to provide feedback, or ask them if they would like to do an interview.

Create a link

Search engines make links as a signal of trust. If you can afford it, I suggest submitting your blog to an authoritative comprehensive catalogue, niche market directory and blog directory. This article contains more information about submitting a comprehensive catalogue. Loren Baker has also recently sent a blog post for the best.

Advertise a website

The more exposure the better. The amount of money spent on advertising today may mean that your blog will become popular in a few months. PPC ads enable you to buy related traffic from search engines. AdWords has a huge advertising network adsense. Using AdSense to buy ads for specific websites, and blog ads, can enable you to buy ads on specific content sites. Reviewme, and so on, enables you to buy paid reviews from relevant popular blogs. From StumbleUpon ads, you can buy traffic to your article in pennies.

Understanding Network Effects

Cumulative Advantage

April 15, 2007, sociologist Duncan J. Watts in the New York Times published an article, Justine Timberlake is not a cumulative advantage of the product? In this article, Duncan explains the social nature of our decisions.

People almost never make decisions on their own. Partly because the world is full of choices, we have little hope of finding what we want on our own. Partly because we don't know what we want. Part of what we often want is not to experience the best, but to experience what other people want, so we can also experience the benefits of sharing.

Because of the nature of group thinking that makes decisions, many things continue to be popular simply because they are already hot.

Sharing social evidence

Comments。 If your site already has a lot of reviews, people are more likely to be involved in the discussion. You can encourage people to leave more comments by adding "leave comments" or by listing the latest comments in the side navigation bar. Replying to comments also makes it more likely that others will leave more messages. Some blogs are organized to leave comments on each other's posts, making both blogs look more active. Subscriber statistics. If you have hundreds of subscribers, you can show these statistics. Borrowing authority. Ask the authoritative person in your industry for feedback before the project is released. If they have a sense of belonging to the project, they may not only lend you a wide range of trust, but also help you promote it free. Post your PR information. If you or your blog are covered by the mainstream media, displaying these reports on your site can enhance your authority.

Increase interaction

Users read blogs because they prefer to read posts rather than read a book. Adding photos and videos to your posts and using lists can make your site easier to navigate.

Organizing an interactive contest or releasing some rewards is one of the easiest ways for others to talk about your site. Dialogue is the key to future profitability. Cory Doctorow to write about the future of the media:

Today the Internet has brought the explosive growth of choice, and all entertainment is almost as close to a click as it can reach. Find the music that is as interesting as your work, and the cost of searching books and movies has been greatly reduced. This is thanks to recommender systems, search engines, countless fan-recommended sites such as blogs and myspaces. Your hobby is the same as someone in a place. If you want to compete with him, you need more than just personal charisma and hobbies. You need to talk. In fact, in every area of art, we see artists who talk to their audience the most successful. JMS participates in the fan newsgroups to keep Babylon 5 active. Neil Gaiman's blog is almost entirely based on conversations with thousands of readers. On the Internet through the message board, the mailing list succeeded to all the indie bands. Independent documentary writers like Jason Scott, comic writers like Warren Ellis, and so on.

Participate in popular channels, build trust and exposure

Community forums usually have a lot of traffic, and participating in these popular forums can help you build a reputation. Community forums are also a great place to find content ideas. If a problem is often asked in a forum, the same problem is often searched in search engines. Write guest posts to other popular websites so you can borrow their brand value, user trust, and traffic. Some bloggers organize blog carnivals to create exposure and links. In other related blogs, leave useful comments that may make the other person subscribe to your blog and someone clicks on your site.

Show your tendencies

Sticking to your own tendencies and thoughts makes it easier for others to trust you and help you spread information. Most, if not all, popular political blogs are highly tendentious.

Stay Profitable

If your site starts with AdSense ads, the opportunity to build momentum and capture market share from other industry leaders is small.

Set up a safety net

If a lot of people read and trust your site, Google relies on you more than you rely on them. This will make it hard for Google to punish your site because it will have more negative effects.

Aaron's recent SEO demo at BlogWorld, this demo explains why getting noticed is important to the growth of a blog.

Reproduced in the original by Sina blog

Recommend to everyone. Hope to progress together.

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