Talk about e-commerce Web site path method analysis Flow Skills

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Now the development momentum of E-commerce website is still very swift and violent, not only enterprises actively participate in it, many local governments also increasingly value E-commerce site money, so have launched E-commerce site projects, for this situation, many experts said that E-commerce site, although money optimistic, But if you do not pay attention to standardize operation and accurate operation, then very likely will be short-lived, resulting in huge investment waste, e-commerce sites, the most important thing is the flow rate of conversion problem! The promotion of conversion rate, then e-commerce even if the success of the general!

To promote E-commerce Web site conversion rate to understand the conversion rate, to find the impact of the flow rate of conversion and improve the reasons to be able to quickly solve these problems, so as to enhance E-commerce Web site flow conversion rate, the current analysis of the best method of flow rate conversion is the path analysis Method! The so-called Path analysis method is to establish a logical path, analysis of the site's visitors in a site's access cycle to do what, usually include: Search, browse, order, billing, collection and feedback of the six cycle steps! And then turn these sales actions into a whole, including entrances, paths and exits. To analyze the reasons for the flow out of it!

One: How to establish traffic path

One path is to concatenate one or more pages into one logical, a common path to an E-commerce site can have a home page, commodity information pages, settlement payment page, receipt confirmation page These four pages constitute a logic, through the IP address and registered username and the site visitors on the four pages of the access trajectory recorded , the data should include IP address, registered username, page URL, click Time, etc., in the technical feasibility of the premise, can also record some other page information, such as commodity types and commodity names! This is the key to the technical realization!

Second: How to analyze the flow

Through the implementation of the above technology, I believe you have collected a lot of data, but for such a vast number of data how to analyze it? This is also very important, the focus of our analysis of data is naturally from the first page of the path to the last page of this phase of the continuous click, so you can get the path of the sales conversion rate, I will give you an example of analysis!

If an IP on the first page or a registered user's click continues until the page is settled and the payment is successful, that means that this is a successful transformation, if every day on the first page of the click on 200 IP, to the product information page has become 100 IP, to the settlement page and the successful payment of IP only 50, So congratulations, your website conversion rate is already 25%!

Through the path analysis method can effectively find out which page has a problem, affecting the user experience, and then can be appropriate adjustments, through the adjustment and then look at the flow conversion rate, thus constantly improve the flow rate of conversion, visible path analysis of the effect that is quite good! Recommend the vast number of webmaster friends can try to learn! This article source: http://www.wowawowa.cn/Weight loss drug list A5 First, reprint please specify, thank you!