Talk about the current and previous SEO methods?

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A lot of people feel it's easy to get into this business since 2008, very relaxed, not just update the content of the site, send a point outside the chain, ranking on the home page; now is also a lot of people will think that SEO is simply the update content, hair out of the chain; For the past is the case, but the search engine is constantly updating the algorithm, you do this with machine-type optimization is no different. Wei Wei tells you "there's a big difference between what you've done and what you've done. is because now the search engine in constant change, search engine algorithm is also will be updated, this will directly affect us to do SEO, but we need to change is a mentality. We are not able to follow the previous thinking routines to do the current ranking; is because you simply update a content, and these content is not through the user needs to analyze the content is some useless, now search engine more perfect user experience this piece; we need to learn some users ' search habits through constant learning. ”

Now do SEO rankings will be more and more simple, why, because the search engine more dedicated "quality problem" is not to say the content of the site article, but a website as a whole. Now the Internet time has become more and more extensive, many people will like to buy things online, online transactions, online teaching and so on; what's the use of SEO, this closely related to SEO, now use the Internet will be more and more, the site will be more and more, do SEO is the same; If we still follow the previous SEO method must not be, because we need to study what users most want to pay attention to, what most want to buy is those products, the most want to know what information, most want to know the good place to travel, the most want to understand the emotional problems and so on some; are all need SEO research out; So do SEO we will have the chance to survive.

So what's the difference between the past and the present? Wei Wei simple to say a few points:

Previous practice: The previous content is in the Internet to find two related articles to update, add keywords in the title, the article added a few keywords anchor text point to the home page; Outside the chain is also casually find several articles, and then put a Web site at the bottom of the article; basically there is no technical work.

Now: We need to plan some details before building the site, for example, before the site: Select keywords (keywords to determine those are the main keywords, which is the brand words, those are long tail words are required to analyze them all, and then analyze the keyword is not the possibility of development; OK, okay. Through the user needs analysis; What users want to know most, and then make one by one records, can also through the actual market to analyze the needs of users, planning a good sketch of the site (analysis of user habits: navigation should be placed on those things up, column page can put some long tail words, pictures need to be clear, Product detail page needs to put the parameters of each product, price, user evaluation, peer comparison and so on some are needed to do; put a "FAQ" on the home page and put a few questions and skills into it; let users not know how to use the product to get them to revisit the search for information. The site sketches to make good to the front design to do! Then put some of the site's program space are tested well, some things are ready, and then began the site on the Web site in the medium term: analysis of the characteristics of competitors, compared with peers what advantages we have to make detailed data analysis. The late site is stable site ranking: How to stabilize the rank of Nepal, but also need a large number of data analysis, as well as through a number of statistical tools to see: Access, PV, IP, bounce rate, the number of page conversion and so on. These are not previously done optimization has not appeared, the so-called hair outside the chain, updated content completely eliminated.

We do SEO should be more than a certain keyword users, to see what they need, on time to make the site adjustment; Now do SEO rankings will be more and more simple, the search engine will continue to eliminate some of the site and station garbage.

This article by the Shenzhen Seo Wei Wei wei Wei blog http://www.weiweiseo.com/original, reprint please mark!