The 5 core elements that must be done to make the electrical business successful

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In recent years, E-commerce has been rapid development, many of the ground brand to see others playing E-commerce seems to be very lucrative, so also joined the ranks. And some of the young people who do well in the job hope to be able to start their own businesses, but also to "go overboard" in the electricity market. But in fact, many people put a lot of money to burn, but did not get the desired results, loss is inevitable, so that E-commerce is a bluff, in fact, the main reason is that they do not have in-depth understanding, positioning is not clear, the lack of a good team to operate, is certainly not successful. The author unifies oneself to do the operation more than one year's experience and everybody carries on the sharing, hoped has the reference value to the Netizen.

Want to do a good job in E-commerce (mainly Taobao) must do the following key elements:

The 1th is what is the core of the product? Taobao's competition is very fierce, what the industry has been done, so, if not a good location is certainly not able to achieve breakthrough progress. To have a special thing to have the space to live. For example, if someone sells this product, I do not sell this, and others do this kind of packaging, I do not do the same packaging. Before doing, do a good market research analysis, what kind of goods to sell? What kind of style is the buyer like? Where are the main consumer groups? If you are the agent or wholesale of this product, what are the advantages of comparing with others? These data can be accurately analyzed through the data cube. For example, industry sales ranked the top ten of the baby's price, style, style and so on, targeted analysis to find a breakthrough path.

The 2nd is the decoration design of the shop. The decoration design of this shop is actually the same as the store terminal, the consumer is through this platform to carry on the order, therefore is a vital link. As a successor to the industry, it is necessary to imitate others, because other shops can be successful must have a certain experience to learn. But at the same time, we must integrate the characteristics of their own, the overall replication is certainly not. Statistics show that there are about 20% of Taobao shops are not attached to store decoration, are through the price of competition to win, but such a shop is bound to be difficult to survive for a long time. There are 80% of the shops are attached importance to decoration, but there are about 40% of the style are the same, therefore, the decoration of their own shop must have a unique style of their own, so that people can easily remember. For example, such as the crack on Taobao, seven, the man, the first language, and so on, shop style and decoration are self-contained, with very strong characteristics, in the transaction orders at the same time, also to the old customer marketing has laid a good foundation.

3rd, shop promotion and marketing means. The front is only the foundation, in the "wine is not afraid of alley deep" has been the past era, promotion and marketing is determining how far the shop can go the decisive factor. There are many ways to promote, such as free QQ, micro-blog, forum replies, gang replies, the arrangement of the upper and lower window, baby title optimization, bulk mail, daily specials, gold coins and so on. Paid by the through train, Diamond Booth, Taobao Guest, outside the station promotion and so on. For promotions, regular tools offer limited discounts, matching discounts, full delivery, mail, store coupons, and more. Specific use of what kind of promotion is based on the location of the store to decide. For example, such as small and medium sellers do not have too much money to pay for the promotion, you can start from the free channel, wait until the accumulation of a certain sales base and credibility, you can through limited pay promotion also increase the flow of the introduction, Deal more orders.

4th, the quality of service and the speed of logistics. It is not easy to sell goods, but because of logistics causes such as returns and other issues are to be valued, so after-sale service is to work hard to do a good job. After delivery, you must pass the "want" number or a mobile phone message to inform buyers, tell the buyer what Express, express number, about when the arrival of information. These details to achieve a bit, you can avoid a lot of returns and other complaints occurred. And after doing these things, from time to time can be a return visit to customers, such as the use of product satisfaction survey, whether there are better suggestions and so on. Buyers feel that a return visit to the business is to pay attention to the embodiment of the customer, if the proposed recommendations can be improved, will increase the trust of the store buyers to promote two times consumption.

The 5th is to increase customer stickiness of loyalty. New customer development costs are 4 times times the old customers, I believe many businesses know this truth, therefore, the maintenance of old customers is very important. To increase customer stickiness loyalty, you can start from the three aspects of price, service and giveaway. For example, for different members to make targeted feedback activities, the consumption of a coupon, consumption of more than 200 yuan to send a package of mail card, consumption of more than 500 yuan can enjoy 100 yuan below the commodity exemption list and so on. Do a good job of holiday care, send a mobile phone message or delivery time by giving the seller a letter in such a form to give greetings. In doing gifts, be sure to remember that gifts can not be used defective, to have the use of prices, otherwise the resulting in the evaluation of the difference is not worth the candle.

All these links can be done well, distance success is not far away.

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