The boss's three misunderstandings about the positioning of enterprise network Marketing

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If you are a network marketing staff, then, today we together to think about a problem! If you are the boss, now you have 500,000 of the money can be called, what would you do?

We often simply say that an enterprise invests in network marketing, at least how much money, but in reality, we are often complaining about some enterprises stingy, not willing to pay, do not attach importance to network marketing; today, I am calmly thinking: If I am now a business owner, only 500,000, or even 100,000 of the available funds , or I have just set up a company, there is no business, the urgent need for orders, but up to no more than 5000 yuan of funds available, then what should I do?

From a corporate perspective, investing in the Internet is only part of the business, although network marketing is being used by more and more enterprises, and with relatively few, and quick results to help the development of enterprises, but there are still many enterprises do not know how to cut into the network marketing, do not know how the net marketing to spend how much money is reasonable The following is I think the enterprise in contact and the use of network marketing process of several misunderstandings in the analysis:

Misunderstanding one: No money can not rely on the Internet to profit! This is a very wrong understanding; today, the biggest feature of Internet development is free and sharing; Since we have a network cable, bought a computer, can surf the internet that moment, we found that the Internet too much information, too much fun, good-looking things, these are free; We're going to buy a computer, buy a car, go online first search to see how others evaluate, to see if there is more objective and detailed information to give themselves more suggestions; the New year to go home, want to put their beloved pet to the people foster care, the clockwork information to the Internet, the result many people scramble; but when we have a company, When you have a product of your own and want someone else to buy it, instead of being overwhelmed; every day received a lot of internet companies call us to invest in the Internet, of course, are charged, this time we found that enterprises to use the Internet to sell products is to charge, just how much the problem; At this point, you have entered the first misunderstanding When the Internet encounters an enterprise, it begins to charge; What I'm going to tell you is, no charge, the same can be network marketing; one of my cousin, open a computer repair and computer assembly shop, named Shenzhen Rui Bao Computer repair, mainly to the enterprise and Community users to provide computer system services, at the beginning he also has no business, Spend tens of thousands of of dollars to do newspaper ads, the result is a phone shadow is not; Later, he through some local forums and information platform in Shenzhen to release free information, such as Net ganji.com, 58.com, of course, including the use of my operating network marketing platform boss Network results instead of daily telephone counseling, He began to find a way out, the concrete will not speak, in a word, enterprises can not afford the same internet marketing, of course, you need to know how to use the Internet.

Mistake two: In Baidu ranked first effect must be very good! This misunderstanding is mainly caused by the traditional concept, that is, the large flow of people in places, the advertising effect must be the best; this misunderstanding is a relative, Baidu ranked front is certainly good, after all, the number of search clicks will be more, but if the user needs to grasp, Know very little about the user experience, often is to spend a lot of money, earn a penny! For example: There is a customer through the bidding method of "car rental company" To do the first page of Baidu first, clicks and cost can be imagined, the number of pages visited, but no phone, this is why? Because his transportation company can only do the local car rental service in Shenzhen, the field of business do not do, think of Beijing's customers to find him, found his web page written clearly, only to Shenzhen local car rental services, others of course will not dial your phone, and he also has a fatal weakness is that, Users through Baidu Click on the link to enter the page is all text description of the company introduction, there is no picture of a car rental, compared to another company's page is illustrated, the various models and brand cars are clear clear, and accompanied by a number of car rental concessions and promotions to attract users to dial the phone; Needless to say, we know where the problem is. Therefore, the summary, Baidu ranked first premise has two, select the key keyword, avoid simple popular supremacy principle; The conversion page should be illustrated, increase the lure of attracting users, avoid proving, not clear the focus.

Misunderstanding three: A week must have effect; As a boss, the need for business mood can be understood, but network marketing is a long-term process, come fast, also go fast; upfront input cost relative income may be relatively high, but with the continuous cultivation, network marketing marginal cost advantage will gradually reflect, the cost of the last close to 0; In the process of engaging in network marketing, we found that a lot of enterprises are anxious, the result is not endure suffering, the effect just want to reflect the time, give up, the last upfront investment wasted; Then there is a series of complaints and regrets, regret their investment in the Internet, complaining about the network has no effect, complaining about network companies and so on.

Finally, I give some suggestions to the enterprises that are going to be engaged in network marketing:

First, the need for haste, intensive cultivation in order to truly play the cost advantage of the network.

Second, the amount of investment depending on the company's budget, do not be the network company's salesman fooled investment.

Third, the investment should be distributed implementation, not one-time input, like buying stocks, if kept full warehouse, opportunity to only look at the slip away.

If you need more with the enterprise itself to explore the combination, may wish to send mail to: zeren@vip.qq.com or join the traditional enterprise Network Marketing QQ Group: 1081812

This article quotes from:, the Boss Net blog:http://www.chinaboss.cn/blog/888888/blog_detail.php?aid=19189 reprint indicates the source!