The demand analysis of Internet socialization series

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The demand of netizens is the foundation of Internet innovation, under the background of Internet socialization, the demand of netizens is advancing with the times, hoping to have a framework discussion on the needs of netizens in this background.

Changes in the way information is acquired

Before the internet is socialized, netizens get information content by visiting major portals, forums and through search engines, and netizens need to take the initiative to get the information they want. In general, there is valuable information in where, netizens go to which site collection. At this time the site's competitive advantage is content and channel, control these two elements, basically mastered the netizen resources.

In Rss,facebook, after the rise of micro-blog, the way netizens get information has changed, netizens need to focus on the information source of interest, can receive all kinds of information. The netizen does not need to rush for the information, only then sets up the good information source, can wait for the information to appear continuously in front of own screen. It is an important evolution of information access to move from passive to information and organize information around netizens.

Ii. the relevance of information

In the socialization state, the Netizen is the information producer, the Disseminator and the user, the three one position. After the appearance of an information content, netizens have their own perspective on their interpretation, and may be in the form of comments or forwarding, so a piece of information how many people participate in, how many of the interpretation of the information attached to the information, the original information is a primer, after the long information chain to expand the extension of the derivative. For netizens, it sees the information system that contains the original information.

Through the social search engine, the Netizen can search the information source (author) of the information and the comment, when the netizen is not satisfied with the existing information, can also find the author to carry on the deep exchange, obtains the more information.

Iii. information needs of netizens

Socialization provides a number of angles of information, and information can be automatically displayed to the screen before the Netizen, and finally show that netizens can easily access a large number of related information. The information is organized around netizens.

After the Linghipo, president of the People's Daily Gansu province, issued a microblog denying the Great Famine, a short period of 2 days, the information about its 蹱 to, the history of information, local records, reporter's investigation, the memories of posterity, scholars research conclusions, Linghipo of Cayenne, restaurant, marriage, academic fraud, Not thick statements and other related information automatically jumped to the microblog before, and I did not actively search for this information. The information for this series is still being updated.

Mushroom Street through a picture, the relevant commodity information, prices, comments and other information aggregated together, to better information to browse the way to display to the user.

Iv. the foundation of Innovation

Demand is the impetus of innovation, through the analysis of the micro-needs of netizens in various fields, the Internet innovation is endless, through constant trial and error, the ultimate left innovation is to be able to better meet the needs of netizens. The discussion on the basic proposition of the Netizen's information demand in the socialization stage can help to establish the innovation direction quickly and reduce the unnecessary trial and error process. Of course, finally how much help, see the individual understanding. Success is similar, failure has its own reasons.

Web site can no longer monopolize channels, channel value down: Micro-bo subdivision channels, Buzzdoes,virurl

Comment Function Requirements: Say more disqus friends ...

Related information requirements: Lyst Cargo said Beautiful said ... (this requirement is almost standard)

A lot of information reading experience needs: News Client Magazine waterfall flow ...

Personal information management needs: Delicious bookmark friends say ...

The innovation of interactive communication mode among netizens: ...

......

This list can continue to be added with the deepening of understanding, according to the user's needs analysis framework, can be scattered in various fields, has appeared or not yet appear in the framework of innovation, the formation of an organic innovation system, from a macro perspective to observe the innovation of the Internet. Of course, the actual situation is much more complex, the content of the need to enrich a lot, this concise version of the demand analysis as a primer can still be competent. On this basis we can then discuss the problem of the circle of relationships.

Source: Sbumblebee submission, original link. Http://blog.sina.com.cn/s/blog_62b1de3701014ojt.html