The details of the promotion strategy determine success or failure

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A mention of promotion, site operators are now mostly used, search engine bidding, mass mailing, traditional media, marketing-type promotion, organizing activities (online, offline), their own website optimization, and so on. In this I will not be one of these ways to explain, because these are the most commonly used promotional means, the effect of how? I think most of them are unsatisfactory. What's the reason? Let me analyze:

1. Each kind of promotion means and the strategy are alone in the independent operation, does not cooperate mutually, this will greatly reduce the promotion effect. (explained in detail later)

2. The promotion method only did a probably, did not do meticulous. For example, bulk mail, Simple mail will be blocked by the mail server to determine spam, which is a negative impact on their image. And this approach shows little attention to potential customers, giving people the feeling of net fishing. Does that mean that a mass mailing is not a good way to do this? No, mail mass this way of operation itself can compress our workload, reduce staff time cost input. As long as the disguised operation, to avoid its drawbacks (now the market is generally indiscriminate mail, the practice of sending out emails) can achieve good results (explained in detail later)

Below I am in for a company's products (PMP certification, enterprise training, project management Engineering Master) to do marketing and promotion of the specific operations as an example, detailed above views:

I also used a blind collection of e-mail address, and then mass mail practice. This thought can be measured to obtain a very good market return rate, can after a period of operation, return rate is almost zero. It can be seen that the market attitude towards this approach is very cold. After detailed market research and analysis, summed up a new set of methods. is to increase the information collection of the quality of this link, the information collected to classify, according to the different needs (their respective industries unique, the difference between the field), enterprises and enterprises to carry out different classifications between individual and individual classification. And then make a different message content to be targeted operation. So our customer group reflects very well, return rate is very high.

Here to add, in the information requirements of the collection process I used is online and offline marketing activities, so that marketing and promotion of a combination of ways to carry out.

The specific forms of activity are:

1.7 Times 8 of project management and corporate training free consulting services (7 times 8 per week 7 working days per day 8 hours). Telephone and network to negotiate the way to collect the traditional industry problems encountered, as well as customer needs.

2. The activities of the club, in the event with our service groups face-to-face communication, in the conversation to collect information and market demand.

The means of promotion are very similar, just because of the different needs of our market groups, our services cannot be treated equally. Should be targeted to carry out the work. And the details of the grasp is the key.

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