The effect evaluation of network marketing

&http://www.aliyun.com/zixun/aggregation/37954.html ">NBSP Network marketing and offline marketing, one of the biggest advantages is that network marketing input and output can be relatively accurate statistics and measurement, And most of the offline marketing approach is difficult to accurately evaluate the marketing effect.

Advertising industry has a well-known saying, advertisers know that 50% of the advertising budget is wasted, but do not know where to waste. In the field of Internet marketing, advertisers can measure inputs and outputs to a large extent.

Take the most typical ads, newspapers and television commercials. The advertising media can only provide the circulation of newspapers and TV ratings. But the real delivery rate of advertising is not calculated. Most people who read newspapers ignore classified ads. Other pages of advertising, can be seen by how many people, also can not count.

Television commercials are similar. I think a lot of people have the same habit, advertising time to other stations to see what shows, or ads appear, the toilet, chat or do other things.

Of course, this is not to say that TV newspaper advertising is not effective. On the contrary, due to the mainstream media status of TV newspapers, the coverage is very wide, trust is high, the marketing effect achieved is irreplaceable. It can even be said that most important brands, out of the advertising of television newspapers, do not have their status today. The problem here is that the offline advertising can not be accurately measured. As for the sale of advertising by television newspapers, it is even more impossible to measure.

Offline sales activities are also difficult to track and monitor users, and accordingly make improvements. A user went to the mall for a long time, if the last did not buy anything, then the mall does not know that the user has come. If the user buys something, the store can only get the number of sales and the goods it buys, and it doesn't know when the user enters the store or browses the merchandise.

Of course, this is normal. Employing market research companies to monitor random users is an exception.

In this comparison, network marketing is another scenario. How do users enter the site? When do I get into the website? What pages are viewed on the site? How long does it take to stay on the page? What products were purchased until the end? How much is the purchase amount? These can be clearly counted. Even if the user did not purchase, his activities on the site have left traces, can be tracked analysis.

The general pattern of Network marketing effect evaluation is usually divided into four steps: 1 · Identify website marketing goals. 2 · Calculates the value of a website's marketing goals. 3 · Record the number of site goals reached. 4 calculates the cost of a website goal.

Author: Zac@seo Every day
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