The electricity merchant's breaking the Kung fu in the poem

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Recently contacted the boss more and more, found that many bosses into the electric dealer's siege, out, in the business, sales have encountered a lot of problems can not be resolved, I hope to be a master of Electric power, a breakthrough encirclement, like the Dragon Eight Qiaofeng, the Force Nukiyama Xi Qi, turn the tide, one by one to reverse the situation.

But in fact, the search for the means of breaking the bureau, is often "kung fu in the outside of poetry." Zhangziyun: "The world is the cage, then the Sparrow has no escape." "A bird is flying against a bow and arrow, which is the power of a bow and arrow, and if the whole world is a birdcage, then none of the birds can escape."

These bosses in the narrow sense of the limitations of the electrical business to seek solutions, unwittingly caught in a mindset, the problem has long been unresolved. In fact, when a problem cannot be solved for a long time, we should step out of the sidelines and reflect on it. There may be a lot of basic stuff you've overlooked.

In fact, now do not only have electrical business technology and experience is enough, there are many business and marketing learning needs to master, in the competition is not fierce, these things do not appear to be important, but when the competition is very full, it shows their value.

Today I heard the Nanjing Decoration Industry Network Marketing cattle river level, share Super Magic Network Marketing founder Wang Zijie teacher only helped some enterprises to change a brand name, so that the case of dozens of times times the sales increase, can not help but think of a year ago I have observed, thinking of some real life cases, here to share, may cause everyone's thinking.

At that time I went to work across the street, there are three restaurants together, the name of the restaurant is "sauerkraut fish", "Delicious Xuan", "Zhanjiang peasant Chicken." Guess which business is the best? I thought about it for a long time, only to make a preliminary judgment by their name. The answer will be revealed below. Because the time of work, also happen to eat time, so I ran past several times, to verify, the result is basically consistent with my judgment.

We found that a lot of people in the name is not serious thinking and planning, or thinking is wrong, with a lot of randomness. In fact, there is a lot of knowledge, I first do not publish the results, analysis and analysis.

First of all, we look at these three names, where "delicious Xuan" is the most like a brand name, while the other two are actually two of the name of the dishes, the "delicious Xuan" should be more in line with the brand planning and development.

But think carefully. such as Haier, Wanglaoji brand, well-known very high, or have the strength to use a large number of RMB brand awareness smashed out, as long as a brand name, we all know what they are doing. But these three restaurants are not well-known brands, then "Delicious Xuan", just listen to this name, do you know what he specifically do? Is it porridge noodle, dessert sugar syrup, or fast food? This "Delicious Xuan", must go in to eat or go to see before know is do what, I really went to see, originally is make porridge noodles.

The other two restaurants, "Sauerkraut fish", a listen to the name of what is to do, and features very specific highlighted out. "Zhanjiang Peasant Chicken", the name also basic know what it is to do dishes and characteristics, but "peasant chicken", the specific how to do, also not clear enough, is burned, baked, or steamed? This is going to the store to try to know exactly how to do. Tips: This article by the Network Marketing real person Liu Yutong original, want to see the author more articles please visit Liu Yutong blog. Please retain this copyright information when reproduced.

Second, "sauerkraut fish" this dish has a certain popularity, and already has a considerable number of "fans", people also basically know its characteristics and flavor. Then the store used it to name, in fact, is to borrow, because "sauerkraut fish" This is a general name of Sichuan cuisine, who can not register it as a trademark, this store with this as a sign, can not say no.

Just like some sellers in Taobao, Cat on the opening of the shop, the beginning of no one knows you, you do not have so much money to hit the ads, how to do? believe that the most urgent problem you need to solve is to make a part of the money first, to maintain the operation. Of course, if you are a big company, or have the strength of the traditional enterprises to intervene in the electric business, that play is not the same, the problem you are not.

If you come up with a similar "Haier", "gree" such, but the actual and no one knows the name, want to build brand, you will thankless. You do electrical business, but also good to borrow, if there is any category to do very fire, very popular, for the beginning of the sellers, I think it is best to start from here. Because this kind of product is already well-known, already have a certain group of customers, you should borrow this "Dongfeng", this is more secure, this category has "fish" group, as long as the method is appropriate, you can catch "fish", business will not be bad to where. However, you have to solve the competition problem, it is directed at you this category and name, may attract a lot of customers come in, but in such a category you have to make a difference, to make features, but also to make the details to do in place, otherwise why should people choose you?

And finally, the solution is that the customer is coming how do you keep them, this is not the scope of today's discussion, but also to remind, like the restaurant above, even with the "pickled cabbage fish" attracted a lot of people to the first consumption, but they eat, found that it is not so, the results can be imagined, Customer bitterly: I swear, this shop Lao Tze is the first time, is also the last time!

So, I'm sure you can guess which of these three restaurants is good? Pickled cabbage fish "best, Next is" Zhanjiang peasant chicken ", the worst is" delicious porch ".

Some people say that the name of the dish as a shop name, this is also a brand knowledge? This really involves some knowledge, I will explain to you.

"Yonghe soy milk" should be a lot of people have heard it, I would like to ask, Yonghe soy milk chain is only a product of soy milk? No, I went to eat, there are a lot of food, flour, noodles, beverages, fast food ... Then why does it use soya-bean milk as its own chain name? It is not a small hotel, it is the famous Chinese restaurant chain brand Ah!

Because "Yonghe soy milk" represents its characteristics, as their core products, and also symbolizes a Chinese food chain brand, it is easy to distinguish with other catering brands, so they chose this core product to name their brand, this is called Representative products. That is to say, any brand, any enterprise, must have or shape a representative product, this product should have a strong competitiveness, but also have obvious characteristics, can let others remember all of a sudden, and other brands clearly separated from the area. In short, it is the symbol of your brand. But you don't have to worry about it, it doesn't make people think that your company has only one product, this is learning.

Just like "pickled cabbage fish", everyone has eaten, is this the only dish in the shop? No, there's a big menu in there, and the customers have a lot of choices. Then why their name is called "Pickled cabbage fish", because this is their store characteristics, famous flagship dishes, with symbolic significance. But perhaps, the customer really consumes the high amount, still may not be this dish.

Or that sentence, "Kung Fu in poetry", whether it is electrical business, or do what, when you encounter bottlenecks for a long time can not break through, it is best to jump out of their own thinking limitations to find solutions, perhaps can turn around. These three restaurants are located in the vicinity of Haizhu District Tsui City Garden, where interested friends can go to field studies.

Author Information: Liu Yutong, Network marketing strategy researcher, 4 years Consumer-to-consumer operation experience, 4 years of corporate network marketing experience, focus on SME network marketing, is currently an environmental protection company network Marketing planning director. Formerly known as: Liu Jinwei, selected floor Network marketing expert Kun Close disciple, that is renamed to Liu Yutong. Personal micro-signal lxw3596627, welcome to share the actual combat content. Copyright NOTICE: Welcome to reprint, but please keep the original author information, thank you.