The product planning of Community-type website Operation series

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In today's article mainly said that the community-oriented site of the product planning of some views, the community-type site Here is Chong "community-driven" site, such as Flickr, watercress or blog bus.

So what is a community Web site? This is really difficult to define, the following can only say how the community should not be like:

1. No need to deliberately define what community, as long as the site can provide some content for users to talk about, tools to facilitate user communication and mechanisms to promote more dialogue (site structure), if all is done well, users will naturally think that this is a community, as for what community, each user has its own definition. Watercress did not say that they are a community, each like watercress in the hearts of users have a "watercress" definition;

2. The community is not a "community" of the plate, but a whole site a series of supporting measures, now a lot of "community" and the site is open, especially the popularity of uchome, many sites on the more abruptly a call "home" plate;

3. The community is not "build" up, but "nurture" up, with a set of Uchome program to do a community, it is "build", just a visible community, and from a certain point, slowly gathered popularity, slowly grow into a community, this is called "nurture."

4. To borrow a friend said that the community is invisible, like water, is the so-called: the impermanence of the Army, water impermanence shape.

So, how do you plan a community?

Home, starting from the content, content is the seed, to grow what kind of community, for seed selection is very important, for example, the following sites:

--The seed of Watercress is a book; (Of course, the community is big, the seeds are more varied, and now there are movies, music, etc.)

The seeds of the--flikr are pictures;

The seeds of potatoes are video;

Blog bus seed is Bowen;

The seeds of--twitter are the "latest developments" of the people you care about;

The seed of Happy Net station is Hello Friends ' daily chores.

Site in the design, whether the selection, or on the page display sample, should be straightforward, direct display of the theme (seed content), is the so-called tough life does not need to explain the same, directly to these seeds presented outside, also need not tell users what the site is doing.

Redbubble Home page directly shows "Content seed"--art

iStockPhoto Home page directly shows "Content seed"--photo

Homepage of the blog bus

Secondly, it is convenient for users to participate in evaluation, recommendation and sharing functions.

A website has a lot of relevant content seeds, through some search engine can bring a lot of related traffic, and to pass the Word-of-mouth effect of these flows to bring more traffic, in the product planning, it should be as stimulating and user-friendly to the content evaluation, recommendation and sharing.

--evaluation--through the user's simple participation, by a community of collective wisdom, can be some content "collaborative filtering", so that "content" out of a 123, together to reduce the user's information search costs;

The evaluation of watercress requires user registration, which in some extent increases the difficulty of user participation, of course, mature community can.

Visitors can be behance to a work of "appreciation" of the seal;

Behance and hunch can use or not evaluate content without user registration, allowing users to help the site make some content emerge.

--Recommended in station

Many websites now offer a recommended feature that recommends content to their relationships in the network.

--Share outside the station

Since needless to say, the picture website generally has the sharing API, but I also hung the watercress in the blog "My Watercress Show", Will my reading book display to my blog reader, at the same time publicized the watercress itself.

Yeeyan Outbound Sharing API

There are also those that use third-party sharing to recommend or collect content into social networks.

Shrimp's collection or referral to other bookmarking sites or social networks. and for English class site can be directly with AddThis or sharethis and other services provided;

Sharethis can share one key to other networks.

Again is the "group" function, the content is ordered, convenient content search and subdivision.

I'm not talking about groups or groups, but using an action word "group". When content attracts traffic, a lot of content needs to be sorted and sorted by users, the use of tag system, group functions and other content and user groups, the content and membership "group", so that the original fragmented content has a number of "mass classification", thereby further reducing the user two times the cost of screening.

--Through the labeling system, the content is organized to facilitate user search;

Yupoo 24-Hour hot tag

--the results of the previous user participation, such as according to the evaluation, according to the recommended number of times, or according to the time flow and other display content;

Coroflot the previous user-participation evaluation factor as a screening option for the work list, like the Red hearts in the picture.

--Use the group function, will content, the member group divides, thus divides the website content into a finer and more vertical small "community";

Converse in the Watercress Mimi site, in fact, is a group function of the upgraded version, to the users of watercress to provide a number of converse aspects of the content, but also watercress future very potential for a product, is a typical social marketing model. And the activities of the shrimp is also my more optimistic about a product, through the "group" Force, the user segmentation, the site's commercial value of the potential of mining is very helpful.

Some of the above for the community-oriented web site product planning ideas, can establish a community profile, or to lay a foundation on the hardware, but to enable the entire community to create content-consumption-spread-and then generate ——。 Virtuous circle, but also need operators to do a lot of guidance to make up for the product itself can not solve the problem, then I will write an article on how to start and operate the Community blog, to the point.