The main tasks, characteristics and mastering principles of the prophase of website operation

Building a website is no stranger to most people. In particular, already have their own website of enterprises and institutions.

However, the mention of site operations may not be understood by many people, the importance of the operation of the site is not clear, often overlooked. Website operation is not like site construction, one-time input, regardless of the good bad, always appear in front of people. This is like a certain unit capital, built a business, leaders in place, the funds in place, equipment in place, then the enterprise is set up. So, what is the purpose of enterprise establishment? It is hoped that it will gradually develop, the market share is getting higher, realize the return of profit. Surely no one wants the day when the business is built to be closed. So the website operation is very important significance!

Similarly, no one wants the website to be built, it will become a dead station, can not be effective for the enterprise. In this sense, if the site wants a good return, it should be operated, but also scientific operation. The management level of the website directly reflects the management level of the enterprise and embodies the whole enterprise culture.

At present, the development trend of Internet in China, the operation of the website should be integrated into the enterprise's overall management system, so that the network and the original mechanism of organic combination, so as to play the Web site and network marketing business potential.

The company's website operation includes a lot of content, such as website promotion, Network Marketing management, the perfect change of website, the post update maintenance of the website, the enterprise operation of the website and so on, the most important is the maintenance and promotion of the website.

What is Web site planning

In the establishment of E-commerce site, the site planning work in the site construction of the entire process to reflect the site is the most important link, but also the most easily overlooked link. Web site planning refers to the site before the construction of the market analysis, determine the purpose and function of the site, and according to the needs of the site construction technology, content, cost, testing, maintenance and so on to make plans. Website planning plays a role in the planning and guidance of website construction, and it plays a role in positioning the content and maintenance of the website.

Site planning has both strategic content, but also contains tactical content, site planning should be at the height of the enterprise strategy to consider, tactical is to serve the strategic. Web site planning is the foundation and guiding principle of website construction, which determines the development direction of a website, and also has guiding significance to the website promotion.

1. The main task of website planning

The main tasks of Web site planning include:

(1) Develop the development strategy of the website. The website serves the organization management, its development strategy must coordinate with the whole Organization's strategic goal. The development strategy of the website must first investigate and analyze the organization's goal and development strategy, evaluate the function, environment and application status of the current website. On this basis to determine the mission of the site, the establishment of a unified website strategic objectives and related policies.

(2) Formulate the overall plan of the website and arrange the project development plan. Small good studio to remind you in the investigation and analysis of organizational information needs on the basis of the overall structure of the site proposal. Define system and application project development sequence and schedule according to development strategy and overall structure plan. Big Exam

(3) Develop the resource allocation plan of website construction. The paper puts forward the hardware, software, technicians, funds and so on, and the budget estimate of the whole system construction to carry out the feasibility analysis.

The planning phase of a Web site is a management decision-making process that uses modern information technology to effectively support the overall solution of management decisions. It is the combination of management and technology process, planners of management and technology development insight, pioneering spirit, pragmatic attitude is a key factor in the success of Web site planning.

2. Website Planning features

Because the construction of e-commerce website is expensive, long duration, complex technology and extensive, web site planning is the beginning of this complex work, this work will directly affect the success or failure of the whole system construction. Therefore, we should fully understand the characteristics of this stage of work and some key issues that should be paid attention to to improve the scientific and effective planning work.