The plan of establishing the company in the early days of the E-magazine

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Run de source advertising media company under the project of the preparation of the early planning plan (for reference only)

Throughout recent years, the rapid development of the Internet, the city and some rural households have installed broadband, at the same time, the corresponding network media also rapidly developed, from the official website to individual corporate websites and personal sites, in these years the first level of the city (provincial level) tend to saturation state, at the level two (city-level) city and three-class There's still a lot of demand in cities, the key is a customer acceptance of the concept of the idea of the people in the north of the general concept of imitation (herding), thus affecting the initial market development progress, so we are engaged in the development of Internet Web site marketing mainly to break the traditional concept, with a new type of media means to enter, In order to change the consumer's thought as the premise, deeply unifies the actual situation to carry out the network and the enterprise unifies the method to carry on the interactive marketing.

At present, the rapid development of network products, basic from the customer's awareness to receive, from the acceptance to the popularization of up to 3 years of time, such as Tencent QQ, Alibaba, Taobao and Baidu and other successful network media, from the market development to success is more than 2 years, the current project is the network business, The so-called network business is the use of the Internet to communicate with each other in the form of electronic books and personal propaganda tools, its content contains a large volume, the form of novel, its internal interspersed with text, music, video, animation, voice and interactive games and so on modules, its functional is also very powerful, can make the enterprise and customer interaction, To make up for the poor interaction between traditional web sites and small internal capacity, to provide readers with a dynamic form of browsing, to bring readers a new reading experience, which is also to improve corporate image and visibility of a good tool, at the same time it can be based on the image of each enterprise, brand and product of different production into a personalized enterprise business magazine, For enterprises to provide a wide range of sales at the same time, more can reflect the image and strength of the enterprise.

At present, the distribution of electronic business is divided into two ways: first, the network approach, 1, you can put on the release platform to do a display (advertising) such as: Bbspace, Sina, Zcom,iebook, etc., or set up their own network publishing platform. 2, can be placed on the company's website on the client enterprise as an online preview and download a corporate brochure. 3, can directly apply for adding domain name and space, as the company's Dynamic Web site. The second is to use the online media publicity mode, its burning disc, as the line of the advanced new corporate brochure, easy to carry convenient to save, can improve the strength of the company, if the sales model is marketing, but also as a salesman sales of a good tool, in addition, now many like mechanical parts and components enterprises, product complex , many varieties, with the traditional paper product samples have been unable to meet the needs of the current sales, and this electronic sample book just to make up for its shortcomings. Now in the south like Guangzhou, Xiamen, Shanghai and many other cities Electronic Business card has become a mainstream, its Electronic Business card is a square disc, the front is the personal, business name and contact, and in the opposite light rail on the burning of electronic business, this form of appearance, Even where there is no Internet, you can learn the information about the other company. From the point of view of the issue, this is the new Electronic Business journal features and advantages.

The use of Electronic business journals includes:

Fairs and Fairs

Most of the customers attending the fair are from the field, abroad, they can not be a short period of time for a company to have a comprehensive understanding and make important decisions, we karki your company's information into the EM business Electronic Business card presented to customers, let customers take home carefully watch, there is a need to find your company naturally.

Ii. Internal Training

Each enterprise has new entrants to join in the training process of your company's EM business, it integrated the company's profile, corporate culture, product introduction, success stories and so on, so that new people on the company and products quickly understand, build confidence. Speed up the new people to your company's work identification and adaptation, is to speed up your company in the market success pace.

Iii. Product Demo

The production of the animated EM commercial CD-ROM, because the commercial journal with automatic demo function, can be vivid interpretation of the product. If the demo content for the product use instructions, for user reference and simulation, you can avoid the paper plane manual boring and abstract. If the demo content is within the product type and advantage, can help the salesman shorten the transaction time, achieve the sale, simultaneously enhances the company image, gives the customer builds the confidence.

Iv. Annual summary meeting, new product launch, distributor meeting, shareholder meeting

In the annual summary meeting, new product launch, distributor Conference, General meeting, a few pages of simple text and pictures can not be a comprehensive overview of the work, also can not mobilize the enthusiasm of the participants, if the application of the projector Play EM Business as a supplement, will receive a multiplier effect.

V. Commemoration of the Festival day

In the anniversary, or on the occasion of the celebration of major festivals, the production of EM commercial CD-ROM to the participants, not only as a unique souvenir, with a permanent collection value, but also to enhance and strengthen the corporate image.

The cost of production is much lower than that of the Web site, which can achieve the effect of dynamic Web site, the value of the goods. The cost of being a brochure online is cheaper than a paper brochure, without typesetting, a long term use, and can be planned for use.

At present Shijiazhuang market already has 2-3 companies to do the electronic business publication, of course not professional do, are in doing other products at the same time with do, the early stage of the market has not come out, the development of market difficulties, the first year of the market bombing, the benefits should be poor, once there are 0.5% of customer recognition rate, Then the market will grow rapidly to 20%, this is the general law of development of IT industry, now looking forward to build the company in early 2008, to the company's official operations need 3 months, after 2 months is perfect and revise the training period, only 7 months is the full working period, in 7 months plan to complete 50 of the business magazine production, Each of the net profit of 500-1000 yuan, prophase production can rely on Tianjin Company's technology, to provide its cost 600 yuan/each, during the training of their own technical personnel.

Marketing model, with the combination of telemarketing and marketing, each salesman in accordance with the basic salary of 550 yuan performance pay and 50-yuan attendance award, business Commission according to the transaction amount (after-tax) of 20% as a commission, wages per day of the telephone 150 call out the amount of calls, if half a day to see customers, but also to ensure that 100 exhaled quantity, The real name registration system is applied for business trip. As a result of product diversification, more functional, telemarketing can not be introduced to the product so detailed, so call only one purpose, about customers meet, in the phone to the customer to a general and mysterious suspense, and then good-bye interview, because the interview success rate is much greater. Marketing requirements, see customers can not first introduce products, first with the customer talk about the current enterprise situation, what kind of publicity, what kind of effect, and then introduce their own products, and then to the company's needs and their products to find a point of integration, integrated into one, and then give customers a look ahead, Basically can sign a list, the current mode of marketing are accustomed to customer impulse consumption, once negotiated, signed immediately.

Advertising, has seen the Saihanba wine industry's propaganda model, very touching, that is, regardless of the use of any media advertising, from no cash transactions, all the equivalent of the product as an exchange, the use of this model can not only achieve advertising purposes, but also to make their products more widely used, Therefore, we also need to use the nature of these resources to promote our own products, such as to find some well-known large enterprises and welfare industries, we provide free technical support, using their release platform and visibility to drive our visibility rise, so as to achieve a double income, the first, We have achieved the opportunity to cooperate with large enterprises so that there is a beginning, in the herd effect we have a leader to the sky, and secondly, we have reached more people to understand and recognize my opportunity to save a lot of their own advertising costs.

Job requirements: Initially set up 5-person sales team, 2-person technical team, human resources, accounting and logistics one person director. Office facilities: Two technical desktop computers, two notebook business dedicated computers, one finance and manager desktop computer, print scan fax copy one machine, network telephone 7, broadband (2M), office supplies, furniture, decoration, vi design, Xun software set (company stand-alone version), scholar Software (set), website construction, A total of the initial budget above the equipment within 60000 yuan.

Rent 3000 yuan/month * 618000 yuan

Technical computer 4000 yuan/Taiwan * 28000 yuan

Laptop 3500/set * 37000 RMB

Finance/Manager Computer 3000 yuan/Taiwan 3000 yuan

Print Scan Fax copy machine 2000 yuan/Taiwan 2000 Yuan

Internet phone 600 yuan

Broadband 800 yuan * Year 800 yuan

Office Supplies 2000 Yuan

Furniture 4000 Yuan

Decoration 5000 yuan

Easy News Software 2800 Yuan

Scholar Software 1500 Yuan

Website Construction 1000 Yuan

Total 57900 CNY

There are also a lot of initial construction investment, such as registration fees and so on. This article is the first webmaster Network (www.admin5.com), by the Rice Bean Network (www.midou45.com) webmaster---more than meters to provide reprint please express!