The transformation of traditional network marketing to mobile

News (reporter Yong) 29th, 2012 Tencent effect marketing China line activities arrived in Jinan, attracting more than 500 entrepreneurs to participate. Tencent Mobile Internet business Group President Assistant, mobile Internet Business Group Office general manager Leluping, interviewed by the Economic Herald, said that the wireless advertising market and the traditional internet advertising market compared to the ratio is still very low, but the traditional internet to the mobile Internet transition trend has become increasingly obvious. The process of migrating traditional Internet users to mobile Internet also drives the transition from traditional network marketing to mobile.

China's mobile internet users have reached 356 million, mobile terminal search brings the effect of "sucking gold" will reach more than 6 billion yuan this year, equivalent to 3 times times last year. This big piece of "cake" caught Tencent's attention. Not long ago, Tencent announced the restructuring of the Organization, the formation of six business groups, and focus on the "accumulation of training search business", "exerting power mobile Internet", which is the industry as Tencent's full layout and exerting force mobile Internet, enhance the search commercial value of a signal.

Compared with the traditional internet search Baidu a single big situation, the wireless search market is clearly another multipolar ecological competition model. "The current wireless search is a Tencent, Baidu, the long tail of the world market pattern of manufacturers, Tencent to the current advantages of further is not easy." In the mobile terminal application, the switching cost is high, the product built-in Search service can enhance the product user experience, also for its marketing platform "Tencent Effect promotion" product market competition provides the opportunity. "Leluping said.

Talking about the effect of Tencent in the wireless advertising market to achieve breakthroughs and be recognized by advertisers, Leluping said, as long as the quality of traffic and the appropriate display form, wireless advertising can be advertisers and users accepted, the domestic wireless advertising market has a huge space for improvement.