There are only three things in the traditional business

At present, the situation of the electric business and news news is changeable, inscrutable, everybody feels opinions, brothers and sisters. In fact, for the traditional enterprises to do the electricity business on three things:

1, to find a suitable person in charge of electricity, decentralization, the first good day cat;

2, do a good job of the whole network channels (Beijing, east, etc.);

3, pay due attention to micro-trust, mobile electric, and micro-BO micro-letter, layout point of its own long-term business. Do the electric dealer on these 3 things, the other really did not. Now the update is to do more micro-BO micro-credit micro-business and so on.

"Suggestions for the organization structure of large traditional enterprises"

My specific suggestions are:

1, the power of the boss must also be assistant bosses, can mobilize the resources of various departments;

2, the best to set up a joint venture company, have the right to operate independently;

3, 80% Army +20% external Internet electric Dealer's combination;

4, the electrical business team to abandon the original culture leading to enterprise success;

5, the electricity trader is the traditional person, the trader is the electric business industry.

"Summary of new media mobility strategies for large enterprises"

Micro-letter is strong relationship to service-oriented. Weibo is a weak relationship to marketing and brand promotion and PR-oriented. But all mobile channels converge to their own app. "Micro-blog new, micro-trust customer service, forum interaction, app independence." "4 words 16 words become the most basic common sense of new media layout."

"The process of the transformation of large traditional enterprises"

The first-line electric trader also said one detail: large enterprises so-called OA management process, financial approval and payment generally to half a month, and Taobao generally from the two to the traditional enterprises to promote demand to make decision making payment must be within 1 hours of decision-making, one hour and half a month, only on this point, the traditional enterprises to do business success sometimes unrelated to operating standards, The traditional enterprise with fast financial process wins, and 80% of companies are unwilling to change the process for the electric trader.

"The core of the traditional SME's strategy is the boss"

For traditional small and medium-sized enterprises, the founder of different, even the same enterprise base, its electric business strategy is completely different, or even on the contrary, the whole industry is not aware of this point. Because for the final, the only decision maker is the boss, his network sense and personality, determines the electric business thinking and strategy, and its electric business strategy and the enterprise without any relationship, only with the owner of a person.

"The electric trader is going to start selling."

An old friend to visit, summed up his last year, the failure of electric business entrepreneurship: Too much by the trendy ideas such as Internet thinking impact, too much of the reference market new Internet success stories, the pursuit of unique personality, differentiation. Spent a year, please the best brand planning, designers, Brand story copy, spent a lot of money, the pursuit of perfection, and other products launched, start-up capital exhausted. He says the lesson is that if you start with only selling or not failing. Is it better to make a "brand story" for a new brand that should be eliminated from the brand consulting planning industry? Now the traditional brand industry is still keen to build a new brand, fabricated, fabricated this brand is Europe and the United States have 100 years history of the so-called "brand story" gimmick, or the whole industry, unspoken rules, traditional brand operation of the most conventional planning techniques, planners for this fabricated false, on the airport magazine as a successful case of public show off.

"Electronic business in the promotion to be divided into sales promotion and brand promotion of two parts"

Sales promotion including channel promotion, SEM, EDM, navigation, coupons this five most of the evaluation index is the flow of sales is ROI; brand promotion to soft, theme, event, activity planning, Portal media, social media as the carrier, evaluation of non-quantitative indicators are brand awareness, reputation, quantitative indicators to see Baidu Index. The promotion of the brand to promote the sales promotion.

"1th, 2, 3 revamping business difference"

1. What is the first generation of Taobao electric dealer? Pure sell goods, do not understand retail, not marketing;

2. What is the second generation Taobao electric dealer? At present in Amoy deviation from the nature of the retail, emphasis on brushing, burning cars, drilling exhibition and registration activities;

3. What is the third generation Taobao electric dealer? Have a new retail thinking, understand the data analysis, marketing, understanding subdivision positioning, proficient in social media, understand products, understand the platform, understand the show, understand management!

"A question that measures whether you have the potential to be a CEO of a power supplier."

Electric Dealer Choice question: A Taobao store real data is: a flow-click cost of 2.8 yuan, silent under a single proportion of 12%, there are 49% lost, ask after the single conversion rate of 17%, the single amount of 69 yuan, gross margin is 14%, if you are the CEO of this electricity, your decision is: a increase in the flow b Strengthen customer service training, increase the rate of inquiry conversion; c strengthen related commodities; d. The right to be able to promote CE. Publish the answer to the question: Choose a affirmation error, meaning you continue to 2800 yuan, earn a gross margin of 2800 yuan, the more the promotion of the loss, the choice of C is also wrong, because the related products are lower than the main push product price 60%, the main push all losses, the association is useless; Choose D's most vulnerable CEO, want to do, no focus The correct answer is B, if you want to achieve a 50% conversion rate.

"The adaptability of advanced theory"

At present, 80% of goods and services are homogeneous, this fact can not temporarily change (including doing most of the same electrical and commercial goods, etc.), and now advanced theory is to let everyone differentiation, do the first positioning, internet thinking, blue sea, fan economy, are all right, but are only applicable to 1% of the big enterprises. 99% Small and medium-sized enterprises or in the same quality background, fine, do business fundamentals is the basis of the right path. Don't try to stab the whole day with innovation.

"We have to guard against the two electric quotient trends of the left or the right."

One is to turn a blind eye to trends such as mobile electricity dealers or micro-credit operators, think that there are no successful cases and reliable sales, but also to be wary of the electric power of the revolution of the trend of thought: No more users, only fans, the entire company has Internet, no tradition, the so-called mobile electric business, O2O, Micro-letters are all to change the radical overthrow of the traditional business processes and culture.

"Indulging in learning cases is a myth"

Now open Micro Bo, eyeful is the new Internet marketing success cases: Steamed stuffed bun, orange, pan apple, Internet flowers, internet pancakes, internet adult condoms and so on, turn the people full of worship, see people excited inexplicable. Can not deny the success of these cases in the market, but the actual effect I know a lot of bad, and even some applause not to sell for 0, indulge in learning should not learn the case is also mistaken.

Marketing Promotion

"Since the media to write promotion copy effect than the original enterprise more than 10 times times."

There is also an experience, let the media to write their own copy of the promotion, than the Enterprise wrote the copy, the effect of more than 10 times times. Since the media from the Third-party point of view to write, high credibility, and the enterprise itself or advertising PR Agency company's copy, write their own corporate copy, heart only own enterprise and product advantages, and no readers.

"Now do micro-blog micro-letter Advertising Difference"

Experience is: the promotion of strong interaction, such as lottery, forum invitations, training, gifts, surveys, etc., involving head activities, please do micro-letter promotion (Friends Circle and public account), micro-letter effect than micro-bo good, and involving any PR news, news, etc., micro-bo better than micro-credit. Although it is common sense, but many enterprises do not understand, issued to advertise.

"The end of the old marketing era"

Old-Age marketing key words: cheat, tap human weakness: Desire, fear, greed, the sale of USP, star endorsement, channel for Wang, TV advertising bombing, brain residual duplication, channel and marketing than the product itself is important, perceived than the facts important, the use of asymmetric information; marketing keywords in the new era: real communication, facts first, Excavating the beauty of human nature, product first, interaction than forced good, discard hypocrisy, what else? The past 20 years of Chinese marketing is mainly to cheat, grasp the weakness of human nature and marketing, but the sales effect of the times, this time the master has 2, namely Shi Yuzhu and ye, its marketing ideas occupy China marketing 20, but the effect is fantastic. The old marketing era just started to quit the stage of history. But the new marketing master has not appeared, the new marketing effect is not ideal (in addition to millet this accidental success case)

"What kind of advertising attracts people"

1, the title than the text more than 5 times times the reading power; 2, the advertisement blank increases 1 time times, the attention rate increases 0.7 times times; 3, the number "100" yuan than "100 yuan" more moved people's Hearts 25%; 4, advertising language 8-12 words most easy to remember; 5, see advertising image than to see the number of advertising headlines 20%;6, Look at the newspaper ads on the left 12% more than the right, look at the top than see more than 60%, 7 to see the triangle than the number of squares more than twice times

"5 Elements of Web advertising material Design"

1, product Picture: To have a clear texture; 2, product name: Simple direct, not more than 10 words; 3, Price: Discount price highlighting; 4, buy button: stimulate user clicks; 5, selling point tags: emphasis on the core selling points, the provision of all network advertising material does not exceed these 5 elements. At the same time use a solid color background to highlight the product image for the purpose.

"10 major promotional channels for micro-electric dealers"

1, micro-BO: PR and pull new; 2, micro-letter: crm;3, Micro Mall + mobile Taobao: payment transactions; 4, O2O: line on the promotion of online, 5, mobile QQ and micro-letter group: Circle Marketing; 6 mobile phone Baidu: drainage; 7, micro-media: Mobile phone navigation client promotion; 8, micro-activities: mobile phone sales, etc. 9, Micro-sharing: Reviews coupons and other social shopping, 10, micro-webmaster: mobile phone CPS and micro-trust friends, such as the circle of electric dealers.

"Operating Experience from media"

Since the high level of media is interactive, if the electricity business in the explosion of materials are looking for me micro bo, recruitment to find investment to find a substitute for the operation of my micro-letter, electricity business a little bit of trouble are reflected to me here, and encountered the electric dealer Liar Spit I come here, do not understand the issue of electrical business to consult. Knowledge sharing is from the low level of the media, the higher level is interaction, mutual assistance. Later I do not need to understand the electrical business profession, uses this channel to help everybody to be enough. 1UGC (user-generated content) since the media than 2 original from the media and 3 digest since the media have been away for a long time.

"The unspoken rules of the micro-trust circle"

1, an article is shared 20,000 times after you share, on the surface you can turn, in fact secretly was shielded; 2, 80% of the micro-letter mall, micro-mall, micro-shop, in fact, is a circle of friends 100% shielded, you can forward, but see the artificial 0;3, private fans more than 10,000, was limited new friends, 50% Fans can not see your information, 4, private fans more than 20,000, direct closure of the number. Now the ceiling for private micro-credit fans is around 5000 people.

Entrepreneurial experience

"Follow Your heart."

There is a saying that is very plausible: there are two of the most important choices in life to follow your heart and ask yourself again and again to choose: one is to choose the marriage of the partner, one is to choose their own career or career, in addition to these 2, all the choices of life can be based on logic, secular, The interest and the money and so on standard casually chooses randomly.

"Empirical conclusions about connections"

Connections are not how many people you use, but how many people you help? Not many people who flatter you in person, but how many people praise you behind your back? How many people who flatter you when they are not brilliant, how many people are willing to help you when they are down? Connections are not how many people you know, but how many people know you? Relationships aren't how many people you've dealt with, But how many people are willing to take the initiative to deal with you.

"How to judge a person by unreliable?" 】

Judge whether a person is a reliable way to see the sentence grammar that he or she often speaks as he often told you when finished sentences like "Tomorrow we'll get married" "The money is ready to take" "The end of all double today to the financial collar," and so on, this person is reliable; if a person often says the words "in the future", such as " If the company listed to give everyone a raise "," and so on me. Marry You ", etc., this person is not reliable.

"Whether Word-of-mouth communication is a measure of the credibility of entrepreneurship"

Entrepreneurial sentiment: whether a business or project is reliable, founder to rely on intuitive feelings whether by Word-of-mouth automatically spread: I use micro-letter friend Circle to do electric business intermediary, the first 2 months without movement, are relying on my micro-bloggers, starting from last week, do not do any promotion every day a new 200 to 300 people micro-trust friends, Basic add to the message said: a friend introduced. I was pleased, and it succeeded.

"A person's work career to obtain" freedom of mind "experience"

1, do what you love to do; 2, focus on a business, any other business opportunity to give up, not to look at; 3, in addition to 35 partners and communication friends, there is no incentive to know any business value of friends; 4, not partners; 5, is always the money goods to be clean, does not owe anyone's favor; 6, There is no need to give the face and must be pleasing to the people.