Think of social media as the most powerful weapon

In this whole network SNS of today, there are many marketing programs, such as what word of mouth marketing, meager marketing, and ultimately the virus can not be separated from the social nature of the social media, the biggest characteristic of the virus effect But I do not think the virus effect is the essence of SNS.) There will be an exponential rise of users will know about your things through your marketing program, and the various relationships hidden in the SNS will also increase the conversion of the enterprise itself Rate, so has been favored by major companies. Official modest, the official XXSNS homepage, etc. However, while doing marketing, those negative voices come from? Really user feedback voice it? Or is it a problem? The massive viral effects of the outbreak of social media have left one company having to carefully consider the consequences of negative voices. Since a business is very concerned about this matter, it will of course be exploited by some malicious people. How to use it?

Seven inches

As the initiator of a war, it is necessary to have a well-developed intelligence system. Before conducting a socialized attack, it is necessary to know as much as possible the details of the attacked party. As the saying goes, the purpose of gathering intelligence is to find its Seven inches.

Any company has its own painful past, and Grandpa Marx once said that "Capital comes to the world, from head to toe, every pore is dripping blood and dirty things." No company has the information patting on I did not do anything sorry for my conscience .360 apart 3721, Rising more than framed micro-points, Tencent more than hinder innovation, malicious competition in Baidu, Taobao fakes and so forth, etc., these things is a company Of the seven-inch, to fight, it is necessary to be accurate.At the same time also considered, in his seven-inch above, there is no powerful forces to protect him, rising oil prices, 3G tariffs, etc. These are also corresponding enterprises seven inches, but they There is a strong national system in the protection of them, once you find that you want to attack the shield of this business is better than your spear, then change a point to play it, or more harm than good.

scale

Every social attack is a battle. The war must be controlled within a certain range, not too big, and not too small at the same time. How to control the scale of the war?

For a social attack, participants 2-3 people can, not too much, the use of the navy is the most technical content is also the most easily found behavior, we need to do is the social attacks, so the greatest strength lies in Those who come in by themselves, not those who buy with money, you can hire them, they also sell you money, any team to do this, must not spend money Fifty-three parties, especially in the internet industry, have now mastered the ability to identify 50 hairs, and have strong soft-text recognition capabilities so that netizens are not flirtatious and have a technical content. Any battle is not The bigger the scale the better, we must control the size, but the biggest feature of the SNS is uncontrollable, once the outbreak of one thing is difficult to suppress it, so to a critical value, as the initiator of the attack should release a series of Announcement, take the initiative with the party being attacked to reach the purpose you want to achieve. Do not exceed this threshold, once exceeded, there will be external forces to control, so lost The most important thing in the war is the fact that the future will not be controlled by the party that launched the war.

Speaking of the critical value, I must mention is the war 3Q, assuming that 360 is the active attack side, he did not control the critical value, leading to the Ministry of Industry and other third parties to come forward, buckle bodyguards were recalled and so on, the ideal The state should take the initiative and Tencent peace talks, such as the joint statement issued by the things, and then take the initiative to recieve the bodyguard buckle .Perhaps this example is not very suitable, because there are product problems, let it be said.

Induced

Psychologically and behaviorally, people's thoughts and behaviors can be motivated by how good your attack planner's brain is. How can you motivate public thinking and engagement through your planning? Any powerful Behind the planning must have a strong range of thinking These ideas are not reserved for the low-end participants to think, because the public do not like to think, the public like the easy-to-understand things deeper thing is left for deep participants to think, And the importance of stimulating their thinking is far more important than stimulating the public's thinking.Once people begin to think, there will be something that they will think about with the corresponding behavior, and because of this, Hitler once told Goebbels "It does not make sense for young people to be judgmental and critical, and giving them motorcycles, celebrities, stimulating music and fashion is enough." It is best to be deprived of thinking and rooted in the obedience of orders. "So, some people do not We hope that they think about it. As an active initiator of the attack, we need to make them think, but these things are always reserved for those who are thinking, but also for the sake of large After all, the public is a low IQ group.

A simple example may be a bit discordant, just an example.

There is a crime in our law called "subverting the state power," and what kind of thing is it to be a violation of this law? There is no such thing as the most superficial judicial interpretation. To put it simply, what kind of regime may be To overthrow it? Throughout history, nothing more than corrupt officials, decadent regimes and oppressive regimes will make such a political power subversive and have never seen the people live a good life, rich people, national security and other good regimes will be overthrown. , Why would anyone who formulates the law write this way? The reason for excluding it is that when the regime is decadent, they can use the law as a last resort to exclude aliens.

Will the above passage be more provocative and reflective? The general public will understand it through the literal meaning I have stated, and the deep thinker who will actively look for this information, they will pass the wiki, google, etc. Finding something for some time, something that happens to some people, some of the essays written by some, and so on and ultimately for our purposes.So the greatest significance of SNS is participation, not acceptance. A good attack Sexual planning must be deep and participatory so that deep users can get involved. We just light the fire, and they are responsible for pouring oil.

fight back

When you attack certain companies, every system-complete company has a quick response department to deal with such emergency events, and more often they announce announcements. The full text of the announcements means that what they say All of them are crap, we do not do what they say, then call the police, organize a lot of manpower and material resources for clarification, etc. Remember, you can not wait for an attacker to do something that you can meet To do this, we must write down this remark in the plan: "When the thing is announced, they will make a few responses, whether it is true or false, what is right or wrong, and everyone decides" can not underestimate This sentence, 1, can be a profound indication that we understand your every move, we are strong, do not try to resist, 2, let the participants know that we are internal staff, we are familiar with all their processes, so we Said are true .3, each other's psychological defense.

When faced with a counterattack, they will certainly find some of your seven-inch to play, this time is not the best response to respond, because we are the active, the first users to receive is our point of view, the Earth people All you know about this is that when you say that someone has done something wrong, he will certainly say that you too do. The meaning of this sentence is that your butt is also not clean, but have you ever thought about what you said That does not mean, did you admit everything you did?

ending

All of the above have been completed, and the rest should be ended. As an attack party, we must have a sense of demeanor. We must take the initiative to help the attacked party to rebuild the user's confidence and also come up with what announcement and the like What "before the xxx attacks and the company has nothing to do, xxx is a good company ..." and the like, in short, only to say good not to mention bad, because most people will only see the surface.

Through this series of work, we have a social attack basically ended, a successful social attacks will have a halo effect, people will think that all his products will appear that you are attacking the problem, this is not short Period can dissipate, and you are his direct competitors, the rest should do, you do not have to teach me ^ ^ ^

The above is pure nonsense, I said that I do not know, please do not use should not be used, thank you for your cooperation ~