Thoughts on 7S concept of enterprise content dissemination

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The current Internet explosion, the new information on a large scale every day, how to make your enterprise content dissemination more efficient, how to get rid of the past thought to write, no inspiration on the mechanically, and then random, disorderly release, in fact, there are many things.

This article SEO blog quotes the United States and the company's corporate content dissemination 7S concept and expand: Story (story/words), Site (official website/platform), syndication (Publishing/publicity), search (search/Marketing), Social (social/popular), Sustainable (continuous/regular), surveillance (monitoring/warning). The following SEO blog on these 7 dimensions for analysis, designed to provide enterprises with advisory content dissemination strategy guidance.

1, Story (story/words): A good brand, successful brand, there must be a beautiful, fascinating story! And this is a need to plan. Making high-quality, valuable brand information and content is one of the good ways to improve the user experience. Brand timing is the first occupation of the consumer's limited capacity of the mind, such as the combination of images, video and other multimedia elements to enrich the information, this is more efficient and direct than the rigid press releases, white papers, and other need to remind that the user can provide value information is kingly! Related articles: Talking about the three basis of good brand.

2, site (official website/platform): The official website is the internet façade of the enterprise, is the enterprise in the Network information dissemination starting point and end point. Now has been from the media age, how to integrate social media content to the official website, increase the user stickiness, it is worth your thinking! At the same time need to consider the enterprise site positioning, marketing? Brand? information? In addition, you can build other sub brand sites, the platform to maintain diversity, but to have the primary and secondary points, The core of things must be consistent!

3, Syndication (Release/publicity): Carefully planned content in the hand will become source, roots, enterprises need is to advertise. And the best effect of publicity is youboy, users to help you share and create new content, that is, UGC. Therefore, need to publish and publicize the information before the full effort, you accumulate the network, resources, channels and so rich enough? You have to do is to the fastest speed in the widest range of spread, and can target customers targeted "bombing" can play a multiplier effect!

4, search (Searching/Marketing): SEO is the lowest cost of publicity, should be proficient in the use and control. such as: To obtain a steady stream of traffic depends on what? One of them is the long tail keyword. Of course, SEO is by no means a single keyword ranking, SEO optimization needs and SEM marketing organic combination. In fact, Baidu ranking algorithm factor is already quite complex project, basically is to please search engine. In summary, do search and marketing need to constantly tap and innovate, attitude to determine the future!

5, Social (Social/popular): We have been talking about socialization, what is it? Many people say that social use of good can achieve viral transmission, such as Du Fu is busy viral marketing, Jiangnan style, such as the world famous. General corporate Web site can be simple to do is: the article page to add Baidu to share, the use of Third-party message plug-ins, the opening of enterprises, such as micro-government, these are necessary! and social media must be grounded, a lot of elements involved in new media, so here more need operators to continue to learn! Recommend article: On new media and new attitude.

6, sustainable (continuous/Regular): Can adhere to the good! Brand needs loyalty, and the premise of loyalty is the need for a continuous brand to build, of course, must not loose fishing, to maintain a regular style is the best. Brand needs to be able to afford loneliness, if not even this awareness, it may be too hasty, but not good. For example, what is the best way to make your brand explode overnight? hit the money! If you can in China a good voice exclusive title, think not famous all difficult! Recommended reading: Three new trends in brand warfare.

7, Surveillance (monitoring/early warning): Enterprises to do the network must have monitoring and early warning departments, they need to do a regular market information retrieval, the dissemination of corporate content needs to do real-time monitoring, in fact, this is part of the crisis PR. Generally speaking, in the crisis has not come when the need for early warning, the brand's public opinion guide to reverse, which is very helpful to the spread of corporate brands, a rainy day is always better than the cost of the mend!

The above 7 points is SEO blog and you share all the content, I hope to inspire you!

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