Three key elements of agricultural product brand Marketing

Now, the brand characteristics of agricultural products more and more obvious, the original local area brand ready to go to the country, small brands are trying to rush to big brands. Now more popular is alongside the wealthy, the legendary "Orange Willow Peach Pan Apple", is relying on http://www.aliyun.com/zixun/aggregation/8878.html "> Celebrity brand is also a good idea, In a short time can quickly establish promotional and promotional gimmicks, but also for agricultural products brand Marketing provides a new case. From the brand building point of view, these cases are undoubtedly a relatively successful and efficient way of business operations. Business legends of their own brand endorsement can not only bring about the popularity of agricultural products, but also bring reputation, even credibility.

Compared with other industries, the field of agricultural products as a brand development of virgin territory, has been in the edge of commercial brands. Lack of large brands, agricultural products, the road is still long and arduous. In the era of full competition, the market is not short of products, the lack of can impress consumers brand creativity and marketing model. It is especially important to strengthen the brand marketing of agricultural industrialization, to create the famous brand of agricultural industrialization and to promote the sustainable development of agricultural industry. The development speed of agricultural product electric quotient is very fast, from the recent Limelight Agricultural brand Marketing organization also can see, the demand is increasing continuously. Then, how to build a good brand of agricultural products, what should pay attention to the problem?

As the construction of the brand of agricultural products, the individual thinks that three elements should be paid attention to: breed, quality and appearance. These three points of organic combination to have a solid foundation for brand marketing. First, the agricultural products should pay attention to varieties. At present in the domestic market, especially the emphasis on a variety, such as kiwi this species. Kiwifruit originated in China, originally a kind of wild fruit, until the beginning of the last century, a New Zealand female teacher brought it back to develop into a fruit called kiwifruit. It is from the wild to the development process of cultivation, quite legendary color. However, now in the market, New Zealand imported Kiwi, that is, the price of Kiwi more than most of the domestic Kiwi price, coupled with the brand name identification of Kiwi, it is more popular, this is a vivid case, the same kiwi, different prices and recognition, red Kiwi natural more diversity. That's the advantage of the breed, and so on. This is the first important step of brand marketing construction, is to choose suitable and excellent varieties for brand packaging and promotion.

Second, the quality of agricultural products cannot be neglected. This is believed that a lot of people have consensus, in the current domestic food safety problems continue to expose the situation, to ensure food safety, quality assurance of agricultural products is very important, this is now organic food and organic fruits and vegetables in the way of a psychological sensitive point. Whether the emphasis on the original ecology or organic cultivation, is a quality appeal. Taiwan's agricultural products, for example, are not more abundant in Taiwan than in mainland China, but they are very focused on technological innovation in limited varieties and the development of different product lines. For example, the magical strength sauce of Taiwan's fresh oxygen House, is to use 5 kinds of vegetables and then add apple, pear natural fermentation for one months to make it quietly dense brew natural flavor. Other such as mushrooms made of meat floss, biscuits and sausages, health tea made from fruit leaves and so on, compared with ordinary agricultural products, from Taiwan across the sea from the various types of commodity prices are not cheap, but more sophisticated workmanship, bringing higher value-added, brand image of the quality of the mold has not underestimated the role. As an important basis for brand building, quality is undoubtedly the most important link, even if your species generally, as long as the quality is good enough, you can have their own broad market space.

Third, the problem of appearance. At present, the domestic agricultural products in the packaging and sales of innovative more and more, a variety of standard outfit, gift equipment, and so on, nearly two years of Taiwan's agricultural products, always become a trade fairs, agricultural fair bright spot, although the price is not expensive, but still by consumers hot, why? The product itself has the characteristic, the deep processing is good, this certainly already is the consensus, this is only the appearance hardware part. The appearance here is not simply refers to the visible product itself, but also includes soft cultural things, also belong to the characteristics of products. Throughout the marketing process of Taiwan's agricultural products, many creative Taiwanese agricultural products have focused on Chinese traditional culture and made a more ingenious combination. For example, the characteristics of sweet persimmon, through the "developed Persimmon" name, display unique quality characteristics, fully develop cultural marketing. Other such as "South homes difficult to divide" pumpkin, "take the Kwai" of the Mountain Kwai Wait, pay attention to deep cultural excavation, good at storytelling, especially focus on and indigenous culture and history related to the point of excavation. It can be said that every agricultural product is a cultural and creative industry. The best products through packaging to maintain the best flavor, in order to best reflect the unique value of agricultural products, coupled with cultural marketing, so that these agricultural products in the market dealers and consumers in the mind to establish a full image of the brand characteristics, is the success of the product sketch.

The future development of agricultural products electric business, brand is an important foundation, in the era of electric business, brand agricultural products opportunities and challenges coexist. At present, China's consumption structure is in a great change, consumers to pursue green health food demand exuberant, strengthen the promotion of agricultural products and brand-building two-pronged approach in order to play electricity in the era of agricultural marketing links. As the marketing of agricultural products, the choice of varieties from the source, strengthen the quality management, and form the standard, digging up the story, in the product form and packaging to do a good job, in order to lay a solid foundation for the brand of agricultural products, varieties, quality and goods three mutual unicom promotion, the brand can only