Traditional industry to do the electric business: 6 strokes to teach you to do a good job marketing and make the site profitable

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

For the traditional industry of the electric business site, want to quickly in a short period of time to improve the enterprise, products, site visibility and reputation and establish a good brand image, its marketing means must be grasped well, and marketers in the choice of marketing methods to pay attention to, to know which marketing methods can bring you direct results, Which marketing methods can not bring you effect, about the effect of marketing to do a good job of testing, and ultimately it selected. At present, can the visibility and reputation to achieve a direct effect or some, such as event marketing, for some enterprises is also activity marketing.

What is event marketing? Perhaps some of the fledgling electrical business webmaster is not very understanding, for the author, event marketing refers to the enterprise through the planning, organization and use of celebrity, news value and social impact of the characters or pieces, causing the media, social groups and consumers interest and attention, in order to improve enterprises, Site or product visibility and reputation and establish a good brand image, and ultimately promote the product or service sales target of means and methods.

To put it simply, event marketing is to make the news value event by grasping the law of news, and through the concrete operation, so that the news time can be spread, so as to achieve the effect of advertising. In recent years, event marketing has become a popular public relations and marketing methods at home and abroad.

The author is engaged in the traditional industry of glasses electric business website operation, during the event, virus, Word-of-mouth, free, borrowing power and other marketing means to sell products, and finally think it is a very good marketing tool, in fact, this means is also A5 Webmaster Network marketing team to do SEO diagnosis (http:// Www.admin5.cn/seo/zhenduan/?hz told the author, later the author through the event marketing for the electricity business site made a very good effect, and the flow soared, the product also sold very fire. The author thinks, this kind of marketing way has the popular face wide, sudden strong. The maximum and optimal propagation effect can be achieved in a short time. In addition, the traditional industry has saved a lot of publicity costs.

So far, with the rapid development of the Internet, there have been a variety of marketing methods on the internet, such as video, blogs, forums, SNS, micro-blog, micro-letter and so on, but also for event marketing to bring good auxiliary marketing tools, and these are tantamount to a powerful event marketing, It is also one of the most favorite marketing tools in the traditional industry. Because the author is doing is the traditional industry glasses electric business website, so I combined with the usual do to communicate with you how the author is how to do event marketing.

Next, the operational essentials of event Marketing:

Although event marketing is a very good marketing tool, but the marketing staff in the event marketing for the site should also pay attention to some operating points, the author only said some of the points, about more can communicate with the author. Like what:

1, not blindly follow suit

To know, successful event marketing relies on deep corporate culture, rather than blindly follow the study, and do network marketing is also so, can not see a method of fire blindly to use, the key is to see their suitability, as far as possible to their own situation to marketing the combination of implementation. For example, the current more than the hot millet mobile phones, millet mobile phones belong to the high allocation of low-cost products, and some mobile phone manufacturers also began to imitate the millet mobile phone, and finally did not succeed.

2, in line with the news regulations

No matter how you do the event marketing is how to plan, to remember, must comply with the relevant news regulations, do not go offside. This is the author summed up the experience, before the author in order to marketing a, and then came up with a marketing program, because the author has a physical store, so the author then put some of the glasses of products on the local square, such as glasses cloth, glasses boxes, and then arrange for a fraction of the looting, Then to a citizen of the quality of the news to their own speculation. The news value of this incident is indeed very large, but also quite controversial. At the time of the press, the leader thought that this matter indecent behavior, even has the influence to the law and order, finally ended in failure.

3, event and brand Association

To remember that you do the event marketing no matter how to plan, must be associated with the brand, and finally must be able to play a role in promoting the brand. For example, the author brought glasses quickly restored eyesight, mother no longer worry about children can not see the blackboard, and this is just linked with the brand, wearing glasses to quickly restore eyesight is to highlight the magic glasses, very suitable for young people. But don't be ridiculous.

4, to attract media attention

If have done event marketing is more clear, event marketing is also called News Marketing, visible event marketing and media are inseparable. And look at all kinds of event marketing cases, can find the shadow of the media, and often because of media intervention and fire. Therefore, in the process of planning event marketing, electric operators must pay attention to the power of introducing media, and in the process of implementation, we should attract the attention and intervention of media.

5, keep trying

In the process of the implementation of the event marketing, not necessarily the wind, the user's attention to the incident is not necessarily the same as the marketing staff planning as expected. So to be successful, it's important to quit being impatient, stick to it and try. In this respect, Fengjie is a typical case, about sister Feng will not say more, I believe we all know how Fengjie is how to do event marketing.

Below and you say how the author is how to do event marketing, the author of the method is relatively simple, very suitable for the new reference, especially those traditional industries.

1, prepare the account number

The above also said that the event marketing is not independent of the need for some other platform support, and the end of the commonly used auxiliary means is the forum, but now micro-trust public platform is also very suitable. So usually in the planning to implement an event marketing, to prepare a large number of forum accounts. To note, must find a more influential content source of the forum, preferably Baidu News source type, and then register in advance vest.

For example, the author prepared a Tianya forum a large number of accounts, at least 200 accounts. Of course, so many accounts are really not registered, can be registered for a period of time, can also be in Taobao to buy a higher number of accounts, so you do not need to register their own, sometimes, often spend some money can solve the problem.

2, Planning events

Marketing staff in the process of preparing accounts, began to plan events and organized into a forum post form. If there is a webmaster will do content marketing, can learn from the content marketing.

For example, the author now to plan an event marketing, this incident is sister Feng with glasses and popular, and then take photos, then write the content, the whole of an illustrated version of the content, and then the whole event planning, here I do not say more.

3, the form of text to the forum.

When the event is planned, publish the content to the forum, the release of the time to be illustrated and controversial. About the forum I suggest to the Tianya, Tianya propaganda is very powerful, it is easy to fire a post. In addition, it is published to the micro-trust public platform, the premise of the micro-letter is to have a large number of fans, or not in vain.

4, fry the vest.

With a prepared vest, the release of the post Fry hot, this method is the best.

For example, the author of the vest in advance prepared all use, through the VPN to switch IP, and then log into the Tianya forum to reply to that post, and the other is through the Pig Network release task, let more people to fry this post, this method is also good.

5, reprint Share

The content will be reproduced to other forums, micro-blog, micro-letter, QQ space and other social media, so that more people to spread, and ultimately the formation of viral marketing.

For example, the author through the micro-letter to share the circle of friends, and then let more friends to share their friends circle, so since the formation of a certain scale, but the premise is that your friends in the circle of friends to the relationship with you good, so that the effect will be greater.

6, the introduction of media

If the previous steps to do more smoothly, this time some media will take the initiative to pay attention to us, and we get in touch with the interview report, really do not take the initiative to find media. If through the media, event marketing will be pushed to a new climax. Of course, the premise is that the event itself is newsworthy and should conform to the laws and regulations.

Above by the billion optical network http://www.yichao.cn/original editing. The above is the author of the event marketing, but also suggested that some of the traditional industries of the electric business site, enterprises, such as marketing through the event marketing to do, I think this method is still good, completely in the shortest possible time to the product, brand, enterprise, website and other hype publicity.