In the age of social networking, our customers and potential customers can learn more about what they read, hear, and see. And they not only want to talk to other people, but also want us-market http://www.aliyun.com/zixun/aggregation/38848.html "> marketing people to learn their opinions." But how do we transition from the old marketing model to the new social network marketing?
In social networking marketing-building your proprietary digital marketing network, the authors give us 12 contrasting projects in traditional marketing and social network marketing (see table below) to guide us in our new marketing campaign
Weber believes that in the development of new marketing activities, the first thing we need to do is to change their marketing mentality; then change our strategy in a good posture, including the following changes: Brand value, market segmentation, market positioning, communication, content, viral marketing, reviews, advertisers and distributors of the role, information levels, and inevitable spending.
Traditional marketing vs Social Network Marketing
This table is not only a 12-step project, it is also a scientific organizational approach that allows us marketers to think about the differences between traditional marketing and current and future marketing, and to develop marketing activities in a new mindset.
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