Travel website uses Web2.0 technology to improve the use of sticky

Webcredible found that only Opodo, British Airways and travelbag the three companies scored a comprehensive score of more than 60. Many well-known Internet brands scored unsatisfactory, generally around 50.

Webcredible has customized 20 best practice criteria to evaluate the 20 sites, each with a maximum of 5 points per best practice. The assessment showed that the average availability of tourism was divided into 51.5. The travel site still has room to improve significantly in Europe, which is worth 49.4 billion euros. Among them, the Opodo and Travelbag companies to 67 and 62 points (a full score of 100) ranked in the former class, to provide users with excellent http://www.aliyun.com/zixun/aggregation/8098.html "> online experience. The two airlines, Monarch and Ryanair, scored relatively low, at 38 and 40 respectively.

In the case of airlines, poor price transparency is a common cause of their lower scores in this assessment.

"Users need to get transparent and accurate prices on the websites they visit," says Ismail, director of Webcredible. However, the collection of hidden costs in the trading process is a common problem for many airlines. In addition, many Web sites are unable to provide accessible user information. For example, as new routes are opened, most sites do not update the location and arrival routes of these new airports in a timely manner. According to our evaluation data, 15 of the 20 travel agencies are divided into 0 on this one. ”

The lack of support for Web 2.0 technology is also a major mishap for most Web sites. They cannot provide users with shared tools such as "email to friends".

"Web 2.0 technology has been booming in recent years, but it is surprising that most of the Web sites that have been evaluated lack support for this technology," Ismail said. For users, ordering a holiday product is a social experience that they want to interact with and share with friends and family. Given the huge growth potential in this area, excellent travel sites must adjust their strengths to continue to thrive in a highly competitive market environment. Improving the usability of the travel site will help users to query and book the success rate of their flights, promote customer loyalty and retention, and enhance the brand's online and offline visibility. ”

and domestic WEB2.0 application mainstream should be Cool News (kuxun.cn), Where to? (qunar.com) not only the use of a large number of vertical search technology and Ajax technology, at the same time the price trend of the system, price scheduling analysis system, such as a series of user-friendly models, better use of the network life and social lives of a combination.

In the future more and more fierce competition in the tourism network, ticket discounts, hotel reservations, holiday services and other conventional means are not the core of competition, and how the user's practical experience and user consumption of cost-effective combination of good, is the core key to competition.

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