Using SEM to cooperate with 28 principles of SEO

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The 28 rule is an effective rule of market permanence, the principle of which is that the most important things tend to occupy only a small part of the day, about 20%, and the remaining 80%, though most, can only be secondary, and therefore called 28 laws. For example, in the community, 20% of the People master 80% of the wealth, while 20% of customers tend to bring 80% of sales, then from the point of view of the keyword to consider the question, whether there is a possible 20% of the keyword to bring 80% of the money opportunities?

We can use the bidding keyword data to become our SEO basis, after all, the auction has a benefit, that is, can quickly accumulate key words related data, such as the author of the company Amoy K Nets have to carry out the relevant bidding keyword work, so I can according to these bidding keywords to understand which keywords belong to that 20% , and then you can continue to strengthen the optimization of SEO, so you can gradually reduce the cost of the keyword bidding.

1, the use of bidding keyword matching way to find long tail words

Have done bidding friends should know, this model has three kinds of search matching methods, the first is accurate, such as "Karaoke KTV", it is necessary to search the word can appear search results; Then you can find long tail keywords with search possibilities through this search matching pattern. The last is extensive, for example, when you search "song Ktv", it is possible to search for "gathering KTV" other keywords, so under normal circumstances, unless it is to do the brand, if not under normal circumstances relatively less use a wide range of matching.

As the results of SEM will be much faster than SEO, so we can use this time advantage to solve the key long tail word collection, if the use of bidding, we can "karaoke KTV" set phrase mode, and then in 30 days-90 days of the range through the Baidu statistical way to collect the matching with the long tail words, The following figure:

In this way, we can touch the precise long tail word, then we can focus on optimizing the long tail words so that we can restore the matching pattern from the phrase to the precise--use this way to find the exact long tail word, can save our bidding costs while It also allows us to get the most effective, most people search the long tail words, then after SEO optimization, you can Baidu, 360, search, Google and other search engine natural rankings do go up, this kind of way, more worthy of our use, although upfront investment will be more cost, But this can save the late SEO optimization cost.

2, looking for the 20% key words

Why do I recommend the use of the auction site can be used first keyword above the use of phrase matching method? In fact, there is a reason, you know, Baidu bidding in your set keyword will provide a ballpark keyword hot data to you, but this data is only a numerical simulation, not very accurate, So we are in the process of optimization, if blindly to find keywords to optimize, it is possible that the keyword you optimized is not really the keyword consumers want to find.

For example, the author before doing optimization work, there has been such a mistake, is blindly optimize some of the Baidu rankings appear to be the keyword, who knows this keyword is not only very difficult to optimize, to promote a ranking is to spend a great deal of time and energy, But the effect of optimization is far less than the search of another keyword so many people.

Case: Candy KTV and forward Road candy KTV

Candy KTV is a Baidu ranked more than 200 index keywords, if you can optimize this keyword up, you can easily get webmaster network or Love Station Network index rankings, from the weight of 2 into a weight of 3 is also an instant can be resolved things, but this keyword optimization is very difficult, Need to constantly write articles and send high-quality outside the chain. And another key word forward road candy KTV, the optimization will be less difficult, and the number of search will be more people than candy KTV search. Why is this happening?

In fact, Candy KTV is a very wide range of keywords, not only Guangzhou, but also Beijing, in Beijing, the candy KTV even has its own website, the weight is also very high, then Amoy K nets a two-level directory and the other side of the whole station to compare rankings, the cost of energy naturally very high, and even if the word to do the first place , but obtained a certain amount of traffic at the same time, the telephone volume did not significantly improve, this is because the traffic is more out of Beijing where the flow, and the traffic in Guangzhou is far less than another key word "forward road candy Ktv" so much.

So, if early on the "Candy KTV" phrase settings, then the author can be more easily understand that the keyword more popular, so that the optimization of the target will be more strong, because the auction has a benefit, that is, can limit the area, such as limited to Guangdong to browse, Then surely there will be no Beijing IP so you can more accurately understand the "candy KTV" and "Forward Road candy KTV" in these two keywords, which more accurate.

Therefore, the author is very recommended for those who can do the bidding site, looking for a suitable time, to set their own keyword phrase to match the way, and then you can find more appropriate long tail words and that more people search 20% key words.

3, with 80% of the time to reduce the cost of bidding key words

We do SEO optimization, in addition to constantly digging long tail keyword, but also need to use more time to optimize those bidding key words, I believe everyone should know why to do so, after all, when your bidding term in the first to second place, and your natural ranking long wandering in the second to third page, Then those bidding words will constantly let your bid costs accumulate, and even sometimes competitors and you will be the price of bidding words ranked station, so the last round of the war, the real profit is still Baidu itself, businesses are also easy to earn a yell loss of money.

So we have to use 80% of the time to reduce the cost of the key bid. So what should be done? Do you have to attack the most difficult to conquer the key words fortress? Mao's "Rural Siege of the city" strategy, in fact, today is also very good.

For example, at present, the author's website has bid word A and bid word B, C, D, then the author hopes to optimize keyword A1 and keywords B1, C1, D1, through the author's experience and data analysis, found that the optimization of keyword A1 is very difficult to optimize, but also faster than the speed of the opponent's optimization, Then you can optimize B1, C1, D1 These keywords, because A1 the difficulty of this keyword, want to put it a word to optimize the waste of time, can be done B1, C1, D1 ... , then we can take the "rural siege of the city" of this strategy, first of B1, C1, D1 ... These words are optimized so that the bidding words B, C, D ... Bid cost savings, sales volume upgrade, there is enough time and ability to major A1 this solid fortress, only in this way, only in the limited time, manpower and conditions of the situation so that they can optimize the keyword optimization work.

Conclusion：

If we have conditions, we can use the way to bid for the keyword natural ranking of the optimization to do enough preparation, find out that 20% key keywords and long tail words. Similarly, when we have enough ability to solve the natural ranking of keywords, we can in turn use SEO to solve the high price of bidding, in fact, whether it is SEM or SEO, itself is a complementary role.

Baidu search engine bidding can provide us with a great help in search engine optimization, but as long as we have enough patience, we can put the cost of the bidding keyword gradually reduced, after all, SEO work, not only the effect on Baidu, and on 360, search, Google and other search engines will produce results.

At the end, I use a picture to illustrate the problem.

This picture is a quantity of KTV in a period of time between the bidding and natural rankings to attract the number of IP, and this volume selling KTV this time the bidding ranking is in the first place, but the natural ranking is in the fifth place, the same reason, as long as you can through the author of this article introduced the method for their own keywords, Believe also can be in a certain period of time gradually improve the long tail word, the layout of key words, bidding costs will gradually decline!

The author of this article Ilovegoktv, reproduced please specify the source: http://aiqinhai.taoktv.com, thank you for your support!