Wang Yihui: Break through the bottleneck of development (i) quickly break through the bottleneck of website traffic

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Many websites develop to a certain stage, always encounter such a development bottleneck, and then the development of the site will stabilize, or even stagnation, retrogression, the most common is the flow bottleneck. We refer to the breakthrough flow bottlenecks, refers to the site traffic in the stable situation to obtain a leap, jumped a new step, a new stage of development. We all know that many sites in the operation of a phase, the flow will remain stable, often this time, not only to prove the past performance, but also a sign of a new development bottleneck, only to break through this bottleneck, can successfully fly to the next station development site when the site generated traffic bottlenecks, stagnation, It is necessary to find out the causes of the flow bottleneck in order to find a fundamental solution.

Flow bottleneck production We can not talk about traffic flow, on the promotion of the promotion, we analyze the steps, should be from the source, from the beginning, Trace, step-by-step, gradually clear the site traffic bottlenecks complex reasons, and then solve, such as, we can first from the site's most fundamental, positioning up analysis, reflection on the site positioning, Is the position too narrow? If so, it can be extended to the relevant areas in addition to the consolidation of existing areas.

Others, such as the stability of the site and other aspects of consideration, but also note that, about the site traffic storage, users like water, carrying the site of the boat, but the user can not be like water rushing to the flow, and rushing to go, we should have a "reservoir" to store traffic, this reservoir, there are many forms, For example, there is a user community, good user community has a strong stickiness to users, but if there is no feature, also can not play a role in retaining users.

A rapid increase in quality content is the most robust flow promotion strategy

According to the ladder network Wang Yihui engaged in the site planning operations consultant experience, most of the site breakthrough traffic bottleneck is the secret of content, quickly increase a large number of users like high-quality content, at the same time, good user experience. Website traffic will be steadily increased. Site content construction requirements are actually very simple, summed up should be four words: "Good and many" good is quality, more is the quantity, so improve the quality is the most robust web site traffic promotion strategy.

1, search engines like high-quality content, because users like, as long as high-quality content continues to increase, traffic will be stable increase, the daily increase in the quality of content, the faster the flow of growth. High quality content, the site in the search engine performance will be good, each additional site contains high-quality content of the Web page, more than a lot of keywords, but also many in search engines by the target users to discover the opportunity, the focus of the site optimization, should be content optimization, Ladder network Wang Yihui first in the internet industry proposed " Customer satisfaction is the real SEO, and that the best search engine optimization can be used in the art of war in the "with the good, to the singular victory" to guide, "is" is the quality and quantity of the site, "odd" is some of the search engine algorithm planning tips.

2, users like high-quality content, the user every time to see and have a new content, and content is very good, meet their needs, users will often visit, become loyal users, so adhere to, loyal users will accumulate more. Without repeat customers or fewer sites, a steady amount of traffic can be difficult to improve.

What kind of content is high quality content, one is to meet the needs of users, this requires you to deeply understand your users, so as to accurately provide high-quality content to them, especially in the current site competition is very intense situation, you also need to provide differentiation, people have no I have, people have my excellent things, can be favored by users. Second, for search engines, because the Internet information flooding, search engines are now particularly favored unique content, so be sure to highlight the uniqueness of the content in order to obtain a good search engine performance, at present, most of the main traffic sources are search engines.

about how to understand the user's needs and some skills, ladder network Wang Yihui will write a special article, here is not much to say. Here you can simply mention, from the user's registration link, most of our web site neglected in the user registration link to the user's survey, such as in the user filled out the registration project, the Ladder network added "You are through what way to know the ladder network, you want to be able to get in the ladder network?", when the user enters the door, First of all, we have a rough understanding of users, after the user registration, we will increase the user feedback channels, analysis of user community behavior and other ways to understand users, to promote us to provide users with better services.

Let's talk about how to quickly increase the quality of content. First of all, where is the high quality content derived?

We can simply analyze the following:

1, the station side to add their own

2, increase interactive design, user contribution content

3. Content cooperation ...

Although the station side if there is enough strength, can achieve a daily increase in a large number of high-quality content, but we need to know that if we can simultaneously integrate the user's power into the content construction, we can achieve faster development, and can save a lot of costs. We should give a website life, make it grow to a certain stage, it can grow healthily, so that we can release more power to help it grow faster.

Therefore, we must be supplemented by a web2.0 mechanism, a good incentive mechanism, with the role of the mechanism to mobilize the enthusiasm of everyone to work together to build content. Only the website develops, can give the user more return, I am operating in the ladder network, but also often reflect and guilt to support our friends, members, we return not enough, this is a sense of guilt to members, and only the development of a good website, will be more members of the return, because we have limited strength, Every day in front of one of the difficulties constantly break through, and sometimes do not have to do a comprehensive place, borrow this article to the members of our friends to extend a sincere apology!

Station side quick to add a lot of high-quality content of the operation method: (slightly)

User contribution content mechanism design and operation: (slightly)

Not to disclose all the content, but I believe that if you often come to Tntbbs exchange and sharing, there will be more wonderful than this discovery and harvest, everyone's wisdom far more than the individual. It is worth mentioning that user contribution mechanism is generally inseparable with the incentive mechanism, therefore, in the design of user contributions to the content mechanism, should design reasonable incentive mechanism, such as interest incentives, interest incentives, emotional incentives, responsibility incentives, competition incentives, on the incentive mechanism, ladder network Wang Yihui will be detailed in another text.

This article is only part of the complete article, after trying to send out part of the content, understand long live. Right when we give you more space to think and discuss, I sincerely hope that the views of all of you will be able to foil my humble opinion, so that everyone can benefit from mutual exchanges. Original address: Breakthrough Development Bottlenecks! (a) Rapid breakthrough Web site traffic bottlenecks

Note: Ladder network (Tntbbs) is now renamed Le Business worry-free, Wang Yihui is currently the head of 5173.com operations Optimization Department

Author: Wang Yihui August 02, 2008 starting in 6351.com and sharing with friends

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