Webmaster in the launch of the new site at all stages of attention

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The launch of the new website is a major event because it requires not only a lot of money but also intensive resources, and it can take months to create. But if mishandled, the move may not be too much of a response, or even a disaster.

Presumably you might start creating a new website for one or several typical reasons, such as your old site:

1, does not accurately or effectively represent your current brand, company or product;

2, for visitors to provide a bad user experience;

3, the competition in the awkward position;

4, the use of outdated technology;

5. The dependent content stream is no longer supported;

6, not with the cross-digital platform integration.

Perhaps the old site is just a little outdated and needs to be updated. There are hundreds of other good reasons to create a new website, but there are hundreds of ways to weaken the impact of the site.

Anyway, when you finally decide to launch a new website, you want the site to have a positive, measurable impact on your business goals. This means that from the planning stage of the site, marketers need to be carefully planned. After countless plans for ourselves and our clients, we found some common ground and refined some of our experiences.

If you are considering launching a new website, remember the following tips:

Planning：

Conduct preliminary studies and prepare summaries for the project, identifying activity objectives, requirements, and key indicators. Refer to this summary to test the various decisions made in the project progress.

Priority treatment. According to a number of previous cases, the site was delayed months or even years before it was launched, because marketers are constantly shelving the site for other things. Delays in important projects can result in inefficient rework because technology, business goals, and business environments are evolving, which can lead to outdated plans.

The approach, design and development of a Web site is a collaborative process involving all stakeholders. It is not because others are so busy that only the active or the minority control the project.

Development：

Do not skip any steps. Inexperienced teams tend to start with design, but this often brings a lot of trouble and requires marketers ' attention. Once your team has been in the process of design, it is often difficult to improve the layout, content, and functionality of the site in a workable way. Each part of the development process, from the site map to the wiring box, has played an important role in the successful construction of the site.

Don't underestimate the time to collect content and approve content. This is often a delay, so be sure to have someone in charge of it. As the time to launch the site is increasing, your needs may change, so be sure to think ahead how to keep the site content fresh, not outdated.

Plan to integrate in the entire communication channel ecosystem. Sites should be consistent with social channels, email programs, offline communication, and advertising campaigns. Be sure to keep in mind seo. There is no better way to optimize the site.

Launched：

1, do not skimp on quality assurance aspects of time, to this key function of multi-level input.

2, the introduction of the website in advance through e-mail and social channels to tell your loyal customers, let them help you publicize the news.

3, to ensure that all pictures have been explained the right to use.

4, check the site and any other digital and offline material integration points to ensure that the new Web site (if any) can be highlighted.

5, before the launch of the website, the following items (including but not limited to) for inspection:

(1) Setting up an open graphical marker, such as title, description and picture;

(2) Setting the icon related to the Web page;

(3) Ensure that maps and automation files are set up correctly and placed in the root directory;

(4) Set the site analysis label;

(5) To set any tracking tag;

(6) Set redirects so that new sites can be found for old books and older URLs.

6, after the launch of the website to check the following issues (including but not limited to):

(1) Update DNS;

(2) Submit Sitemap to search engine;

(3) Visit the Facebook Developer website and paste the new URL to make sure that the address of the Facebook store is up to date.

(4) test the tracking label.

Successful web development needs to be done in a reasonable way, respecting the details, and putting the site in the right place in the propaganda ecosystem. Through the above experience to share, I believe you are generally clear. This article by how to lose weight net stationmaster http://www.zenyangjianfei.cn feeds, your website development experience have what good idea? Welcome to share through comments.