Website Analysis: Understand the user and segment the group of users

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One day, I received a local email that offered tickets for the Korn concert and the Disney Ice event. This approach reminds me of targeted digital information for specific users. Subdivision information is not difficult, the cost is not very high, but the effect is better.

Do not know how many users through the form of pre-sale tickets to watch the Korn concert and Disney ice activities? Will the numbers pass 1%? If so, I'll look at the BlackBerry's mailing list and delete the information in a timely manner, without opening it. I love live concerts, but I've never bought tickets for Korn concerts.

Given the title list, I deleted the information in time. When I turned on my computer, I recovered the message and opened it and shared it with my colleagues. This message was sent by a club that I had previously purchased to register for other events. Imagine if I was invited to participate in activities I am interested in, if my past purchases were related to a directed promotional campaign. The club may have broken down my hobbies, promoting sports activities or different music content. Or anything else I might be interested in.

Here are some simple ways to subdivide users and information:

One is to ask customers their interests;

Second, through the user access situation and they are interested in the situation, subdivide the user group;

Third, based on off-line activities or past interaction with the organization to subdivide customers;

Four is to use Omniture touchclarity and other tools to analyze the field behavior oriented target. You can adjust the content of the information according to the automation principle. Many principles are based on behavioral information, such as where users come from, what information they browse through the Web, and how much you know about them. This is a way to differentiate and determine the needs of your different users.

This is an example of segmenting users and information, and the key question is how to better use the subdivision function to meet your customer requirements and meet your business requirements.

Back to the previous topic, do you want to sell tickets for Korn concerts and Disney Ice Show activities to users interested in sports and music? Think about it, do you really know what users are interested in?

In most cases, you can't fully understand their interests. Therefore, the homepage of your website can do the following two things.

1. Focus on one area. Strive to simplify the homepage, make the homepage more direct, easier for users to access, on the home page to reflect a business information. Web pages can be simplified, but you may lose the opportunity to convey the right ideas in the right way.

2. Do not focus on one aspect. Another problem is to convey the message to all users and subdivide it from the homepage. This way, you won't be able to target individual users for marketing.

This is obviously a problem for all of our sites. Usually, the second example is easy to distinguish, because you don't need to focus on the first example and provide what you need. To solve this problem, we have to communicate with clients on the homepage and the website through effective communication. It's really difficult to build a home page that's perfect for everyone's needs.

You need to find the best way to convey information to different users from different points of view of the user. The user is subdivided first, and then the behavioral orientation activity is adjusted by adjusting specific information and providing different services to different types of users.

In practice, if information is not successfully directed, it can kill an activity and make it difficult to achieve effective results. Subdivide the user, adjust the message, and look for useful revelations from past experience. (Zebian Admin01)