Wei: is traditional marketing dead? If you use it right, it's not obsolete.

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Marketing is a combination of boxing, not to mention anything outdated.

Wen/Wei

WEI: New Media Observer, Shanghai Jiaotong University Media and design college lecturer

A well-known journal of Economics and Management published an article entitled "Traditional marketing is dead" and received some echoes. Shanyou in this newspaper column also wrote an endorsement of the article, and Millet mobile phone selling examples to testify, elaborated the so-called "fan economics."

It is undeniable that the millet mobile phone in the microblogging is very active, the rise of the millet mobile phone, new marketing methods, but the problem is, this does not seem to explain the "traditional marketing is dead", because the basic millet cell phone initial fan dish, in fact, by traditional can not be the traditional way to form: offline activities.

There was a circle of friends and I said that the millet mobile phone is very keen to open a user meeting, a year has 60 of many. I sent this message to the micro-blog to verify that some friends have been recognized: they have participated in the Millet user meeting. Offline activities are very helpful in narrowing the relationship between users and businesses, so it is not true that the success of the millet handset is entirely attributable to social media.

Let's look at another company that is extremely active in social media: 360. Zhou is also accustomed to the use of new media, but the rise of 360, but can not say all rely on what network new media. 360 Anti-Virus software early promotion, still rely on extremely traditional marketing way: TV advertising. The truth is also simple, many users who use anti-virus software is not necessarily what the Internet veteran.

In marketing circles, often see someone with some very exaggerated language to do what "marketing subversion", there are people to echo. This basically comes from two kinds of situations. First, new marketing companies are joining in, in order to show that they are different from past marketing companies (or 4A companies), so that they can gain business, and they will strongly prove that the new way of marketing is subversive. Secondly, some large party company, each year will see what new marketing methods can try a taste of water-in fact, the rules of the game more from the specific position of the party responsible person, do not make a little new way, how can prove oneself is "with the Times" new human?

The real marketing theory is that you don't really care what media you use. such as the very classic 4P theory: Product (Products), price (prices), place (sales location), promotion (promotional). The marketing of the matter split into four dimensions, according to the specific situation changes, this is the marketing theory to do. There's never been a marketing theory that will tell you what the media is going to be--that's not what the theory is about.

So, new marketing becomes a very strange thing. To tell the truth now, traditional marketing methods are still used a lot. Marketing axes, propaganda, shop goods, promotion, still truly effective. To talk about the trend of theory, the so-called theory is very far from the requirements, we have to say that they are pragmatic. Such a two-pronged discourse, nothing more than a quack often said that you are seriously ill in fact is intended to sell the same, a lot of party a company was not lightly fooled.

Really effective marketing methods, in fact, and products are very related. Microblogging on the Durex the brand operates quite well, for it, the traditional propaganda level of marketing does not really apply (but not the goods do not sell)-this is related to China's advertising control. In addition, the different stages of the product need to have different stages of marketing practices.

The example mentioned earlier in this article, whether it is millet mobile phone or 360 antivirus, the initial start-up period are used by the so-called traditional methods. Because one is the device that speaks the user experience, one wants to target computer users in the broadest sense. The advantages of traditional marketing methods are broad coverage, and marketing content can be controlled by business owners, coupled with a relatively easy to measure the effect of the initial use to pry market, is a pretty good choice.

Marketing is a combination of boxing, not to mention anything outdated. As the movie "Chibi" in the lines mentioned: outdated matrix, used properly, it is not outdated.