What innovative marketing "sharp weapon" on the Internet can help customers to market overseas?

"Internet advertising" for many people will not be unfamiliar to the Internet advertising business model of the industry must be very adept. But for overseas internet advertising, the relevant mode of operation of the operation, as well as its characteristics, may be many domestic practitioners are not so familiar with. The upcoming 2013 Internet marketers conference in Tianjin will guide you through the maze.

In this conference ad hoc professional content for engaged in the development of overseas markets of foreign trade enterprises and many customers. Invited to participate in a number of foreign experts and marketing agencies will be brainstorming, in-depth discussion. For the participating enterprises in how reasonable and accurate use of overseas internet advertising to provide intelligent support.

According to the current situation of domestic enterprises, experts suggest that for those who need to open up foreign markets, in order to win the position of overseas need to first make a certain reform strategy. So what are the innovative marketing "sharp weapons" on the Internet that can help customers to market overseas?

Innovative weapon: RTB real-time bidding

Real-time bidding, although at home in the past two years began to prevail, but in foreign countries as early as 2005 has had this concept. It is a bidding technique that uses third-party technology to evaluate and bid on millions of web sites for each user's behavior. Real-time bidding allows advertisers to bid on each advertisement and the cost of each advertisement according to the activity target, target crowd and cost threshold. Once the bidding is successful, the ad will immediately appear on the publisher's website.

RTB mode is different from the traditional display advertising market, the traditional display type of advertising is CPM, CPC, Monthly Flat, Daily Flat, and RTB is to bid on the basis of each advertisement display exposure. This technique can be more effective. Companies like Avazu, for example, can increase the purchase conversion rate to 7 times times, from 1% to 7%. Obviously, users are more likely to buy products that they have previously been interested in than randomly appearing products. At the same time, this "obvious" fact can be further understood as the growth of customer lifetime value.

Innovation Weapon II: Mobile interconnection

In recent years, mobile internet industry with the prosperity of mobile development, there have been many excellent application development teams and products emerge, but at the same time the rapid development of profitability has plagued developers and the industry. How to make developers profitable and how to profit through application has become the most thoughtful problem for the mobile application development team at present. Mobile internet advertising is seen as one of the "sharp weapons" of developer profitability.

On the other hand, compared to PC Internet advertising, mobile interconnection advertising relies on mobile devices portability and mobility, more easily penetrate the consumer's life, so as to achieve more accurate marketing. Most of the brand's target audiences have obviously shifted their time and interest from traditional media and even the internet to mobile Internet. Users spend more and more time on mobile terminals, which makes mobile internet a marketing position that brands can't miss.

In the mobile internet this aspect Avazu also unceasingly innovates the technology, in order to better fit the international market and the customer demand. In addition to the original technology to strengthen the innovation of this piece of research.

In addition to the above several forms of Internet advertising, what are the effective new forms of innovative advertising? Let's look forward to the 2013 session of the first Internet Marketers conference! Avazu will dress up and look forward to your arrival.

For more information please pay attention to the first Internet marketers ' Conference of 2013

Official website: www.cn-iac.cn