What is the core goal of search engine optimization?

All marketing methods and strategies must first solve the problem of the ultimate goal. Then around the goal to build their own http://www.aliyun.com/zixun/aggregation/8485.html "> search engine marketing strategy and tactics."
The Fool only studies how to improve the rankings, and the wise man studies how to achieve his marketing goals through search engines. The rest is a means of operation.

For enterprises, the choice or implementation of SEO services, must establish the right concept, around our goal to treat search engine marketing or optimization. We have never been optimized for optimization, not for search engine friendliness, but for our goals. Not a business to spend the ultimate pursuit of the site is more static, links more, but benefits.

Enterprise implementation of SEO, is not a single view of the site's various optimization details are all considered, a keyword ranking whether the promotion, the title is reasonable, but to see whether it finally achieved the final hope of the ultimate effect.

If our business pursuit of effective search flow, that can only see the final search flow, if the pursuit of Google AdSense advertising revenue, then the end is to see the growth of advertising revenue. If the ultimate goal is not achieved, even if the ranking of all first, the flow of the long is also a useless.

Therefore, all business owners in the implementation of SEO, must be clear, our ultimate goal is what? The focus is on the degree to which our ultimate goal is achieved after the service begins, at various stages. Rather than the progress of technical details, that's what seoer, art, programs are thinking about.

Appendix: Related Vocabulary Explanation:

Search engine Optimization (SEO): Refers to follow search engine search principles, the content of the site, structure and external links optimization, to improve the site in search engine performance, and thus increase the customer discovery and access to the site of the possibility of such a process. Search engine optimization is also a scientific development concept and methodology, which develops with the development of search engine.