What's the code behind the success of the brisket?

Master Carver has always been a character. Omnipotent Big Bear a few days ago with him pk, and carving ye also in the recent Chinese entrepreneur annual meeting despise Millet's cock silk economy, said a country always do cock silk is no future, and carving ye only do middle-class business.

A lot of people think, carving ye like marketing, good at speculation, his success seems to be hype. Some people think that his success is because he knows the needs of the middle class.

But the problem comes again, Ma Jiajia is very good at hype, store also closed. Huang Taigi's pancake fruit is also "middle class", seemingly not many middle class to eat. So carving the success of beef brisket can not simply paste "hype" "middle class" these several labels.

What is the real password behind it? Today to explore how you can be as successful as the beef brisket.

Quick Filter

Everything is superfluous today! Goods, capacity, and even information are surplus! Because of the excess, so need to filter. The selection of these two words is a place that many traditional people have not yet figured out.

For excess and screening I give an example. The boy on the street to pick up a positive sister, the result is sister ignore. Every day is a sister will be countless men accosted, she could not everyone back, must have a quick screening ability. For example, she will go to see pictures of boys, if your photo has a luxury car steering wheel, congratulations on your sister's response will increase a lot.

If you hold a cute little pet on the steering wheel, you'll probably have to take the initiative to talk to your sister. All brands today have the ability to quickly screen out your target customers, rather than sitting over there waiting for guests to come and not knowing what the guest is. Similarly, customers are looking for a brand that matches his own position and force.

Eagle Beef Brisket in the shopping malls in the price of the customer unit price in about 150, greatly subvert the mall customer unit price 60 of the conventional cognition. Price is just one of the many screening criteria, but it is also the most important one of the screening criteria, simple and rude fast! This is why the eagle is very emboldened to say that they do not do cock silk business reasons. This is like talking about the object, the first sight of the people continue to flirt, see do not hurry to leave, do not waste everyone's time. is so willful.

Create emotional Stretch

Carving ye old said taste is not the most important, up to 6 points, customers to carve ye beef brisket is to eat ritual feeling. Dingge feel, carving ye also did not express particularly accurate. All the beef brisket does is create emotional stretching.

Most of the time we go to dinner, just to eat, we will not particularly discuss the hotel itself, no matter how expensive the restaurant, the good design, and then the United States waiter, it is difficult to create long-term emotional input. I've never seen a beef brisket like that. All diners are focused on every detail of the restaurant service. Niunan The emotion stretching this thing to the extreme.

First of all, you go to carve the beef brisket before you hear those stories bring emotional tension. If you arrive at the scene to find the waiting position to be 3 hours, whether waiting, or unequal. This emotional change has been unbearable.

A beef brisket will have three different kinds of rice, rice, Japanese rice, and brown rice. See, but also a pull up the emotional tension of curiosity, the brisket with different rice mix, there will be different taste. And the production of dessert is very ceremonial, sometimes an egg from the rupture, sometimes with a torch chocolate seal melted off. For carving ye Niunan, do everything is emotional stretching, although in the catering details are not yet many top, but in the emotional stretch to achieve the maximum.

Single product breakthrough

Single product explosion, these are the popular name Taobao electricity. The emergence of a single product explosion is the customer's choice of difficult disease and business supply chain optimization of the total win effect. So when the explosion of information overload extends from line to line, single's strategy of winning is also extended to the offline. Millet mobile phone is a typical single point of breakthrough, carving ye beef brisket has also done a single product breakthrough in the catering industry.

Carving in the menu design is entirely guided, in fact, is to solve the user's choice of difficulties. The eagle has always boasted that he knows the woman best, to some extent it is indeed so. Because women's choice of difficulty is actually just a lack of rationalization reasons.

When carving the beef Brisket menu step-by-Step Guide, tell the customer how to do when the choice should be made, the customer will be a smooth reception, greatly reducing the difficulty of ordering service. From the supply chain level, because a small amount of single goods, each SKU cost reduction, management difficulty greatly reduced.

and the monthly replacement of the worst dishes, not only in line with the current user requirements of the interactive psychology, but also to customers to continue to patronize the next attempt to rationalize the reasons for new products.

is the beef brisket delicious?

The taste is very ordinary! Dingge oneself also not taboo this point, say a little nonsense. Dingge on the Saturday, when know to wait for a long time, resolutely went to eat Ding Tai Fung. Ding Tai Feng Crab powder small cage is too good. But when the meal, just out of the elevator ready to go home, received a call to carve ye brisket, said now has a bit. Dingge immediately hurried back to the unprecedented one noon ate two meals. It was an extremely paradoxical experience, and when I asked myself why I was doing such a stupid thing, I vaguely got the answer.

Everything today is entertaining, and everything is experiencing economy. Single product, fan participation, fast screening, a variety of emotional stretching, this is the secret of the carving beef brisket, but also the future of the new brand winning way!