Wheat Bag Revision from the perspective of SEO analysis

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

First, the Wheat Bag website revision view

From the wheat Bag This website revision can see, its operational strategy changes: the user from every corner of the internet to their own site, to the site has the user focus on user experience and user behavior analysis to better improve marketing results.

1, at present, the world rankings of Wheat bag Web site is more than 2000, from a certain aspect of the wheat Bag site daily average browsing volume is very high.

Before the wheat bag through the SEO, SEM, each channel, website Alliance and other network marketing way to the online users to the Web site, so that users are familiar with the wheat bag, the site is profitable at the same time, the wheat Bag brand display and visibility is also improving.

2, since May this year, the wheat bag began to put online media advertising, increase brand exposure

3, wheat bag to agent other brands, the type of goods and a large number of

Brand awareness, user visits and the increase in the number of goods to make the MAI packet to the user experience and user behavior analysis as the focus of the strategy.

Second, the change of wheat bag two places

The biggest two places for this revision are:

1, Link

⑴ Pre-Revision link:

Channel Link: www.mbaobao.com/k-women/

Second-level page link: www.mbaobao.com/c-2/

Product Page Links: item.mbaobao.com/pshow-1202010501.html

⑵ after the revision of the link:

Current channel Link: list.mbaobao.com/women

Second-level page link: list.mbaobao.com/list.html?ci=217&od=31&op=1&cid=100

Product Page Links: item.mbaobao.com/pshow-1205024301.html?l=1f41

Analysis: ①, Channel page and level two page to two-level domain name list.mbaobao.com to do, the same site other content also to two-level domain name, such as the product page for item.mbaobao.com, the activity page for mkt.mbaobao.com, Search page for search.mbaobao.com The purpose of doing so is to better analyze which categories the user clicked on, and to see for each class purpose.

②, Level two page links and merchandise page links are different in different location links. Take the commodity page link as an example:

Merchandise page Links: The same goods in the home page, channel pages, level two pages, search page, activity page link is not the same. such as a product "[Shishabonma] fashion post series double shoulder bag camel (milk color)"

On the homepage link: http://item.mbaobao.com/pshow-1207022401.html?s=w_3f2_1

In Level two page page link: http://item.mbaobao.com/pshow-1207022401.html?s=gl_4f_1

On the search page link: http://item.mbaobao.com/pshow-1207022401.html

The purpose of this is to analyze user behavior, statistics is in the first page or level two pages or search page which conversion rate is higher, so that hot products or new products placed in the position, in order to achieve better marketing results.

2, navigation

Analysis: Navigation bar is the most effective way for users to find the target goods, and is an important area of user experience.

⑴ Wheat Bag Website Before the revision of the following navigation:

The layout of this navigation is simple and clear, the effect of SEO is very important.

⑵ after the revision of the navigation changes:

Revised Pull-down Menu

After the revised page left navigation

New User filtering features

After the revision of the navigation for users, many more choices. From the style, style, price, material, popular elements, colors and other aspects to provide users with selection and screening functions, so that users can accurately and quickly find the target merchandise.

Iii. Summary

A lot of domestic and foreign electrical network development to a certain period of time, are like the wheat bag site now form. When the product category, brand awareness and the number of visits to the site to reach a certain amount, will be the site's internal marketing, internal product layout as the focus.

Of course, some Web site development at the beginning of a large number of online and offline media advertising to attract users, so these sites on the initial stage of the layout began to conduct user behavior and experience mastery. But most sites have to go through some of the previous marketing to attract targeted users and potential users to the site, the time is ripe for a change in strategy. Therefore, the development of operational strategy and operational objectives is essential to guide marketers through the goals of different periods.