Women's website operation: How to choose key Words

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Our million people shopping mall is currently mainly to do women's clothing, the sole agent of Hong Kong Day and the United States brand women's clothing. I am learning computer, naturally not familiar with women's clothes, that is to say, there are a few seoer to do their own station content familiar with it?

Anyway。 First get the website, you have to study your site well, the main research contents are: Website domain name, homepage title description, website frame structure, depth level of the website, the program system of the website (including what language, asp,php, etc.), the function of the website backstage and so on, these research is good, We can have a clear direction on how to choose long tail keywords and reasonable distribution of these keywords. Take our million people shopping mall for example: the site's domain name is www.eren168.com, and the site names are very homophonic, is written in PHP language, a total of 4 layers: Home---Navigation classification---Categories---product single page. The key words are assigned to each category of the website reasonably.

Well, the preliminary work done, we began to choose the main keyword, all of our work is carried out around the women's clothing, then to women as the core word, expand the long tail word. Of course, I will not take women as the main keyword, although his search is very large, but through research shows that, like this industry subject, not many people in search, I would rather search women wholesale, I will not go to search women's clothing.

Choose to expand as follows:

1. Classification of industry subjects

Women's clothing includes a lot of things: top, dress, etc. From these words we can subdivide again. For example, take us billion shopping mall inside the category, there are 17869.html "> dresses, long skirts, denim skirts, mini skirts, bohemian skirts, national skirts."

2. Regional

Our billion shopping mall is in Shanghai, so I choose the word has Shanghai women's clothing, Shanghai Women's wholesale, Shanghai women's agency and so on. The same goes for all walks of life.

3. Product Specifications

Take jeans, can be divided into cowboy shorts and denim trousers, cowboy straight pants and denim horn pants, etc., due to products vary.

4. English-Chinese translation of products and fuzzy search

Lady t-shirt→ T-shirts (English and Chinese), there is a fuzzy search, such as women's t-shirts → women's t-shirts, the difference is the woman (style).

5. Industry subsidiary industry

If your site in addition to retail, you probably also want to do wholesale and agent, then these words can be expanded a lot, such as women's wholesale, jeans wholesale, women's agents and women agents to join!

Of course, there are many many, I wrote first here, these are the most basic, hope for everyone useful, not wasting my breath. Oh ...

I am the department of millions of people shopping mall original, reprinted need to indicate the source! Thank you for your cooperation ...