Worry and diffidence in online marketing

Some people add me qq, is a foreign netizen, recently transferred to a company, from technology to sales, responsible for the company's network marketing, other friends recommend him to my advice, his company is a mechanical processing enterprises, the production of their own brand of pumps also do some OEM, at the same time the production of other types of pump accessories such as valves.

His current situation is, in Google and Baidu did some promotion, but the effect is not felt, the company or some of the old customers, http://www.aliyun.com/zixun/aggregation/37831.html "> > Since the economic crisis, the pressure is extraordinary, So in the network marketing prepared to do some trying, currently do not see the effect and hope, so his main problem is:

? Want to hear some network marketing success stories.

? It's the most effective way to do what he does in this industry.

I analyzed his industry and his state, his industry is more professional than the general needs of the industry, so the requirements of marketing target groups must be directed, so that both difficult and have advantages; In addition to their own company has a website, as if it is spent hundreds of yuan of a template, the style of rigid content can not change. From the two questions he raised, can also see that he is the first to enter the network marketing industry, no such successful experience, in the end what channels and through these channels how much resources and time, to achieve the expected goals, the heart is not sure; actually this is the beginner, the most typical psychological state and problems, Of course not just do network marketing, do other industries and work is the same.

For his situation in the Internet marketing, Mr. Zhang offers the following advice to him:

? In some industry sites such as mechanical nets, Chinese manufacturing network, hc360 industry channels, etc. to publish their own information.

? In the industry website and the public blog platform to build a blog, not less than a week a article, introduced a more professional industry knowledge and their own industry experience.

? Often patronize industry forums, publishing some industry experience, while promoting their own and their blog.

? Improve their own website, in accordance with user experience and search engine friendly way to optimize the content of the site has a certain update; different products and keywords make different pages.

? Google and Baidu to promote, further specialization, improve the efficiency of promotion, such as different keywords, the query came to click on a different page.

This preparation, especially the blog has some content, you can choose to participate in a number of industry exhibitions and parties, to establish their own offline network.

In response to this friend do not know how long to produce the idea of the effect, I said a little bit of time, fast January slow three months will certainly have effect. Finally he was a little worried, exactly what time can produce effect, I told him that you as a small business, no big money to do other advertising, now is the most economical way, you say there is any better way?

The friend thought it over, as if it could only be so, I wish this friend good luck, also believe that he will get success.