Xiao Wei SEO: The advantages and disadvantages of search engine optimization and bidding ranking

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?? Welcome you to visit the SEO Training network, today here to talk about SEO and the advantages and disadvantages of the auction row, please continue to look down:

? At present, many small and medium-sized enterprise friends on search engine marketing is very enthusiastic, from the search engine marketing approach, mainly to the site for SEO or by participating in the search engine bid to get a good ranking position. Whether the SEO, including their own optimization and SEO service provider optimization, or search bid all need to pay the cost, the effect of both (benefits) also exist, the following i from the advantages and disadvantages of comparison, I hope to help friends.

SEO Advantages and disadvantages

(i) advantages

1, engine-take-all: Web site SEO The biggest advantage is that there is no engine independence, even if you only ask for Baidu optimization, but the result is Google, Yahoo or other search engines, the rankings will be the corresponding increase in the invisible to bring you more effective visitors.

2, do not worry about competitors malicious clicks: So is the natural ranking, not pay-per-click, no matter how your competitors, will not give you a penny wasted.

3, strong stability: how you use the regular optimization of the site SEO, as long as the maintenance of proper, ranking stability is very strong, will not occur ups and downs.

(ii) shortcomings

1. Slow: Web site SEO effect generally takes a long time to appear, the General keyword Word needs about 2-3 months time, the industry hot key words need to 4-6 months or even longer, so it is recommended that enterprises can be in the off-season sales site SEO work, to the sales season when the rankings are basically stable.

2, optimize the number of keywords limited: do site seo a page no more than 3 keywords, therefore, to optimize a few different products of the key words, need to see several or even dozens of sites, respectively, select different keywords to optimize.

3, ranking position in the auction after the ranking: This is determined by the rules of Baidu, the natural ranking of the location can only be ranked in the auction site, if the first page is full of bidding rankings, the natural ranking can only appear on the second page, the current situation only Baidu exists.

Second, search engine bidding ranking advantages and disadvantages.

(i) advantages

1. Quick results. After the establishment of key words after the price can be immediately entered Baidu ranked forefront of the position can be controlled by themselves.

2. Unlimited number of keywords. Can be set up in the background countless keywords to promote, the number of their own control, without any restrictions.

3, keyword is not easy to degree. No matter how popular the keyword, as long as you want to do, you can enter the top three or even first.

(ii) shortcomings

1, the price is high: Hot keyword Unit price number of yuan, dozens of yuan, if it is long-term do, it will take a long time to spend so high cost.

2, the management of trouble: If you want to ensure the location and control costs, the need for daily price review, set the most appropriate price to bid. Therefore the enterprise needs the person to carry on the search account management, in order to carry on the keyword screening, the measure price, examines the effect.

3, poor stability: once someone else's price is higher than yours, then you will be ranked backward; Once your daily budget for your account is over, your rankings will disappear immediately.

4, malicious clicks: Bidding rankings of malicious clicks very much, your half of the advertising fees are competitors, advertising companies, idle boring people to the malicious click Consumption, these people will not bring you any benefits, and you can not prevent.

Iii. Comprehensive Evaluation

?? From the above analysis, search engine bidding rankings and Web site SEO have their own advantages, each enterprise can choose according to the budget, if the budget sufficient enterprises, you can consider to do the bidding ranking for a period of time, in this time the site SEO work, and according to the corporate website seo after the keyword ranking situation, Implement adjustment bidding strategy. This can be a good transition, will not affect the marketing, for any enterprise, marketing results are the first, whether it is to carry out SEO or bidding rankings on the effect of comprehensive evaluation is very important.

?? After reading this article, whether the search engine optimization and rankings of the difference has been recognized? SEO Training Network welcome you to communicate with us.

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