Yang Junsheng: Private Hospital website article and title editing skills

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The aim of the private hospital network marketing is to bring the effective consultation to the doctor, and the source of the consultation to the doctor comes from the promotion, the popularization of the search engine in the private hospital network has accounted for the large proportion of the major hospitals. Why do you think we should all know that search engine marketing is precision marketing, when the search we do keyword users are related to our disease knowledge, medical services are in demand. So, this tells us search engine marketing, promotion is how important, and search engine promotion is the core of bidding and optimization, and finally optimize the page and bid the page final foothold in the hospital website article. The marketing, timeliness and readability of the article have become an important course for editors to study and cultivate. Some time ago I with a hospital network operation top master communication, hospital Network Marketing web site editing skills and importance, which also said, on the hospital website article label and problem editing skills. Today, for you to share the "private Hospital website article and title editing skills", I hope that the first into the medical profession of the website editor friends can get some ideas, to their own work to help, and finally achieve the ultimate goal of network marketing. OK, the following experience to share the private hospital network marketing site as a case, focusing on the private hospital website articles and title editing skills.

1, the hospital website article and the title guarantees the readability, the specialized sex

At present, the private hospital Network marketing article title and content seriously distorted, why say is "distorted"? Once in a hospital to do SEO training program when I have seen their website, we blindly in order to promote the marketing of the article, to promote the so-called keyword density, regardless of the title of the article and the content of the article's readability, Completely ignore the user experience, also remember to see them write an article, the title is probably like this: "Stool bleeding treatment to what stool bleeding hospital treatment good?", the contents of the inside is more miserable, almost all of the keywords superimposed. If I were the network operations director or the boss of this hospital, I might have been "bleeding to the stool" when I saw this article. Such an article does not know what the reader sees is what feeling?

To this end, there will be many editors will ask: both the readability of the article and marketing? That hospital website article how should write well? In fact, I tell you, the article requirements of marketing and readability and in fact does not conflict, the marketing of the article is to require the title contains keywords, not duplicate keywords, The content of the article is like when we were kids writing, closely combined with the title to write on the line, do not deliberately stack keywords to improve the ranking of articles, because the article rankings and the weight of the site is very large relationship, rather than more than the keyword is high, so, the article's marketing and readability is not conflict, or even interdependent. The marketing strong article may solve the reader (patient) the question, but the readability high can let the patient resonate, not only these two points also must have certain specialized and the authority to let the reader produce the trust and the identity feeling, thus greatly enhances the consultation quantity, for the website conversion rate contribution formidable strength.

2, the hospital website article title must have the marketing sex

The private hospital is the commercial organization, the for-profit organization, as the private hospital website that we should understand its purpose and the duty. That is the need for profit, pay attention to my blog friends know before I have said, private hospital site positioning and nature, and is not a simple corporate web site, also not information, Portal class network to let, but E-commerce class site. The private hospital website just does not have the product like Business-to-business, the Business-to-consumer website, the private hospital website product is what? So, I think enough can explain the marketing-oriented article on the hospital network camp, the importance of promotion. No matter what methods we promote, patients through the network to understand our hospitals and services, and ultimately through the article page.

Private Hospital website What kind of article title to have marketing sex? The key words contained in the topic of the article are the easiest for netizens to ask questions, understand and inquire by search engine. This kind of search keyword is inserted into the topic of the article, this article title has a certain degree of marketing.

How to write a marketing title: We through Baidu Search index, Baidu related search, question and answer platform, business Qualcomm, Baidu to promote search word report or other popular words query tool ... And so on, to obtain these strong marketing key words, and then according to our content of the text of the pre-sentence, comprehensive writing a marketing title. such as: (Stool bleeding as a key word, the content of the reasons for the introduction of stool bleeding, then, we can name the following kinds of topics: "The cause of stool hemorrhage" "Stool bleeding causes" "Why can defecate haemorrhage" "defecate haemorrhage is how to return a matter" ... Wait a minute. )

3, the hospital website article and title of timeliness, relevance

Private Hospital website article title editor in addition to the marketing title method, we tend to publish some of the website with timeliness, planning strong articles, such as, each hospital in the festival of the topic name.

Timeliness: Take plastic surgery hospital as an example, we can grasp some star celebrities real-time message to celebrity-oriented, plastic event for the content, to make a "timeliness" of a good topic. For example: Li Yuchun facelift after the new face, Andy Lau denied his plastic surgery, said the growth of the handsome day. (examples are casually raised, do not take the condemnation)

Planning: Put the planning in the timeliness of the explanation, mainly because many hospital planning articles are time-sensitive, we often in some major festivals, summer holiday will write some closely integrated social articles, and the introduction of some activities and preferential programs. Therefore, the topic of planning, timeliness, is worth the editorial staff to figure out one aspect of learning.

Relevance: This should be a look at you will understand what the meaning of your hospital website articles must be related to your hospital project. For example: You are an anus bowel hospital, you go to introduce the above Li Yuchun facelift after the new look, it is not suitable.

4, the hospital website article and the title length should be suitable

Many of the hospital website editor friends like to get a short title, said "Hemorrhoids treatment method" ... And so on, but the title is often fierce competition, unless the site has a very high weight, otherwise the title of this article is no longer in vain, because there will be no good rankings, flow and consultation is not even more. Some of the hospital website editors like to get a long title, such as: "Hemorrhoids treatment of what is the best treatment for hemorrhoids _ hemorrhoids what the best way to cure" ... And so on, like this kind of title will not get their own hospital official website to send, send out some of the information station can be extrapolated.

Therefore, as a private hospital website editor, we put the title of the article should be based on "flexibility", what is flexibility? This word is somewhat interesting, is when our website weight is high, we can release some of the short title, and when the weight is low, more hair some long tail point of the title (Here the "long" Refers to with the long tail of the keyword title, not the title of more than a word! So, what is the long tail keyword? For example, if "hemorrhoids" is the key word, then "hemorrhoids treatment" can be counted as long tail keyword. At this time, we can name the topic: "Hemorrhoids have what good treatment method" or "treatment hemorrhoids have what good method" and so on.

As for the number of words included in the topic, we can be flexible, the best moderate, because we also have to consider the topic will affect the beauty of the page. In short, not only the private hospital website article and title editor should pay attention to the above: relevance, readability, marketing, professionalism, timeliness, length of suitability, 6 sex, do other Web site article is the same, similar to it. Well, that's it for 12 o'clock in the morning today. The old rules or that paragraph: Welcome to continue to pay attention to Yang Jun wins private Hospital Network Marketing blog Http://cqurl.com, will bring you more about hospital network Marketing, hospital network Promotion, hospital website Operation Classic content.