Youku comprehensive layout of the mobile terminal, the first mobile video marketing

Youku put forward the concept of the first year of commercialization of mobile video at the beginning of the year, and then began an orderly layout on the mobile end to open a new multi-screen mobile strategy. In the compaction of mobile applications experience, thoroughly open up cross-screen video viewing, and acceptance for the user and the market acceptance. By the end of April, Youku took the lead in launching mobile video marketing and became the first video enterprise in the industry to enter the field of mobile video marketing, highlighting the leading position of China's No. 1 video website and precise control of mobile video.

At the end of last year, Youku exceeded 100 million mobile video daily broadcasts. In early April this year, the number exceeded 150 million. In just three months, the mobile terminal traffic has increased by 50%. As you can see, Youku multi-screen one of the mobile strategy is being smoothly progressed, and has achieved remarkable success.

Before formally testing the marketing of water mobile platform, Youku made a great deal of monitoring and analysis on the related video mobile advertising platform. The mobile end is covered by a specific user base that is different from the PC end, which will be attractive to customers wishing to gain higher coverage once Youku Tudou launches their ad.

Youku's existing advertising model on the PC side is mainly a premiere advertising (TVC) and content marketing solution. Both advertising modes will be equally applicable on the mobile side. For TVC ads, advertisers are looking for coverage and playing frequency, and mobile terminals can bring in new crowds that can not be covered by PC terminals, which can greatly enhance coverage and play frequency issues. For the second advertising model , Marketing forms like placement ads and sponsorships are equally valid on tablets or phones. With the commercialization of mobile terminals, can bring considerable revenue growth.

Youku believes that the realization of mobile advertising with the development of the industry there will be a quantitative change to qualitative change process. The marketing model is constantly changing and adjusting, from interactive clients to brand clients to local customers, from hard-to-consumer content marketing to marketing model evolution on different screens.

Youku is currently the first to try to multi-screen industry standards and success stories, multi-screen will be based on different screen properties, size, geographical distribution and time distribution, so that cross-screen interaction, and echo each screen their own characteristics Marketing model.