You're a PR officer? teach you how to deal with the media

Guide: And the media contact and VC contact, the media properties, different scale, can not be quantitative. From the angle of media, we should analyze concrete problems from the angle of human nature.

How to deal with media people?

Contact with the media and VC contact, the media properties are different, the scale is different, can not be quantitative. From the angle of media, we should analyze concrete problems from the angle of human nature.

One, from the perspective of the media

Everything is in the interest of fair value.

The media people as their own customers, first of all to determine their own customer needs.

When there is a PR need, find the "core users" media.

Media people have different age qualifications, media contacts to find the right person to determine their career sustainability. About 10 years of media people (vertical and technical fields are mostly to do PR) such people can directly account for the problem, 5-8 years of media people to brief the company, 2-3 years of media people need to do a lot of homework, and young media people will have a proud mentality.

Ii. from the media perspective

When you need PR activities, be clear about what kind of media is good for you and find out about the media.

Media differences: Each stage of the media is very important, each layer about 3. The 3 Core media reports will allow many media to follow.

For the TOC's start-up team, the CEO should deal directly with the media at an early stage, because the company's relationship with the media is equally important.

Media people and entrepreneurial teams are equal, helping each other to improve the tone and force of the grid.

Learn to ride, for their products or companies set reference and contrast, can help highlight their own characteristics, help users to identify memory, as far as possible to avoid bat as a reference, you can try to select the following line:

(1) medium-sized Enterprises: Similar to where, Ctrip;

(2) Emerging companies: There are already some identifiable degrees;

(3) Companies that have been recognized by the public as traditional industries.

Communication with Media people

(1) In communication with the media, it is best to advance the relevant information transmission, as far as possible to avoid in the draft after the request, for the founder of the background, the relevant information is best in the communication of the transfer of consciousness.

(2) Try to get the opportunity to see the manuscript, if not convenient to reduce the requirements of the way to try to fight to control the mouth and desire.

(1) identify two or three key contact media, maintain good communication relationship, to control the diffusion before the release of the exclusive news;

(2) Try to avoid direct criticism of personal or other products.

(3) Participate in public activities such as prudent, consider the activities of the direct user is related to their own, do not belong to their own site is too hot, or die pretty miserable.

Third, from the angle of human nature--the prerequisite of good relationship is to learn to behave

It is better to treat media people with sincerity and purity than luxury and exaggeration. Maintain good communication frequency and provide relevant information to media for the field or industry that you are good at.

Not in a very urgent situation, try to avoid forcing or direct media to do things, try to avoid using other means, respect for media people.

The problem is ... Crisis PR how to break?

(1) For some rumors, false news, can do cold treatment, through other occasions, such as the appearance of a rumor.