Zeaer: A summary of factors affecting the ranking of websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Here is the first point: "Zeaer refers to the ranking of the site is not a single page of the number of keywords on the ranking, but the overall ranking of the site, large to the classification, home, small to the content page ranking." "In fact, any page of the site as long as the search engines are included will have a corresponding ranking, how to make most of the site page keywords all on the front?" This is what I have repeatedly stressed the whole station optimization, mainly through the internal optimization of the site to achieve the overall ranking before the goal.

The following is a summary of some factors that affect the ranking of site in the whole station optimization

Website title

Does each page of the site have a different title?

Does the title of each page correspond to the content of the page?

What is the number of words per page title and the proportion of keywords?

is the title natural and fluent? This point is related to the search click, so there is a certain weight value.

Site Meta tags (keywords, deion)

Do all pages of the site have different meta tags?

Does each page have a single keywords?

Does Deion write fluently and summarize the center?

(add: Although the search engine for the site meta tag on the weight of the lower, but many of the shopping site itself content is scarce, search engines depend entirely on META tags to determine the content of the site. So he cannot be ignored)

Page code Problems

How much is the quality of the Web page k?

is the Web page framed by a div plus an external CSS file?

Does the Web page have too many wrong code? and the type of page encoding?

(Add: Web page code is clear specifications, affecting the download speed of Web pages, but also affect the search engine friendliness)

Web page Content Issues

The content of the site is original and the proportion of original content.

Does the content in the Web page have a small title? Natural Segmentation? Is the use of H1, bold and other ways to highlight the title?

Does the page content contain internal links to the corresponding stroke text?

How much content is there in the Web site related to this page?

Does the content of the Web page contain synonyms and synonyms for this page's keywords?

Does the website have enough content to attract?

The overall structure of the website

Does the site have a clear directory hierarchy?

Every page in the station can directly lead to the homepage of the website, section page?

Is there a link between the site content page and the content page?

is the tags keyword tags used in the Web site standard?

Does the website have broken chain, dead link and so on?

Website Domain name problem

Site domain name by the search engine age?

Does the site domain name have a record of being punished before?

What is the suffix of the website domain name?

Is there a record used before the domain name?

Web Site Server problem

Does the Web site have a separate server?

Is there a lot of bad sites in the Web server?

What is the location of the Web server?

Does the Web server have excellent performance and sufficient bandwidth? To prevent web pages from opening and server delay problems

Site External link problem

What is the quantity and quality of the external links that the site has?

is the website external link natural? Is there a link to the category or content page? is the stroke text different?

are all external links to the site mutually beneficial?

What is the click rate for external links?

Site Peripheral Issues

Does the website have a good reputation?

How is the network marketing work done? What is the search index for the website brand?

How about the Alexa rankings of the website? (This point is not sure, because as early as 06, the existence of Alexa rankings cheating phenomenon)

How many web analytics tools have the site used by search engines or have been acquired by the searchers? For example, Google Administrator tools, Google Analytics, Yahoo traffic statistics, and so on, such as Google AdSense, search engine officials and they may take these data to participate in the site ranking right value.

Just think of these for the moment today, and then go on. Since then ze ya marketing Journal may strengthen the content of other marketing columns, please pay attention to.