Zhang Jiayuan: Doing well the SEM keyword marketing of adult education

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

SEM full name is search Engine Marketing, Chinese meaning is search engine marketing. SEM refers to the use of search engine comprehensive network promotion and network marketing. SEM attaches great importance to cost-effective, demand the least input-output maximum return. Compared with the traditional advertising platform such as radio, TV and print media, the search engine shows its unique marketing value more and more. The main advantages are timely transmission, low prices, the audience younger and so on. It is suitable for supporting marketing with traditional marketing means.

Let's take a look at how adult higher education websites use SEM keywords for marketing.

The first step is to understand all the subjects of adult higher education admissions.

Most of the students enrolled in adult higher education are amateur correspondence student who have already participated in the work. These students generally do not have time to attend classes, but in the actual work has encountered a lot of problems, the general want to through training and learning to solve the immediate problems. Adult higher education students also have a number of purely utilitarian to take a diploma, take the degree of motivation of the student. Got the state recognition, electronic registration of academic qualifications, may continue to grind, or complete the evaluation of the Unit title, civil service institutions in order to get more promotion and pay opportunities.

Most of the students in adult higher education focus on practical utility, which is inconsistent with meaningless scripted and pure theory of curriculum learning forms. Some students also have the purpose and need to expand their circle of communication.

After understanding the target customer population, we can use the search engine to do some marketing work.

First, search engine keyword promotion

Since Google withdrew from the Chinese market, Baidu's share of China market has increased significantly. In this condition, we can increase the Baidu search engine promotion. Baidu Search engine site promotion is divided into text ads and picture-type ads (mainly to the main web site Alliance). Text ads, the key is to select the key words, such as "Hangzhou reading Yeda", "Hangzhou Amateur reading", "Hangzhou where to read night school" and other keywords can produce huge commercial value. Pay attention to the statistical analysis of key words classification, to know "Hangzhou reading" and "Hangzhou read Yeda" The two key words of the target audience is completely different. In the choice of keywords, to strictly analyze the site log. This piece of time needs to be refined and refined.

Second, search engine marketing is actually very important external links, high-quality external links affect the search results ranking

How to effectively build external links? On the one hand, we rely on the relationship with the local site to establish some links. such as "XX Education network" and so on. On the other hand, there is no more channels to access high-quality Web links, we can appropriately consider the purchase of some fee links. For example "XX Talent net" homepage banner, "XX website" press release. After the construction of these external links, when searching for some of the site's mainstream keywords, you can get a relatively good ranking results.

Third, the production of exquisite single page (Leading page)

Here's a conceptual thing to tell everyone. In fact, we can see a lot of tutorials on SEO (Search engine Optimization) tutorials, many say to the important key words produced in a single page. Then add a lot of repetitive keyword stuffing. The goal is to search the search engine, the corresponding keywords, ranking can be ranked in front of the search results.

In fact, any way to adapt to the current situation. Sometimes the descriptions in some tutorials are correct and the results are correct. For example, do not frequently change the style of the page, meta keywords, description, etc. or to create the Pinyin keyword in the hyperlink two level address (URL), these can do a good job search engine appropriate optimization. However, keyword piling does not currently get a better ranking. In fact, it is very clear that the key question is you create a single page for WHO to see? Is it a customer or a search engine? Excessive search engine optimization is meaningless. Search engine algorithms will not always be the same, with some new over optimization, the search engine will immediately adjust the algorithm. However, ça, as long as you adhere to the original, adhere to the creation of valuable articles, you will certainly be able to obtain search engines and customers of all ages.

Sometimes if Jane, title keyword Add a clear keyword, and then add a detailed description of the page, it is best to include table charts, as far as possible to make exquisite. And the need for a small page, netizens open the page faster, user experience and feel better, I believe that this can not only get the user's goodwill, but also easier to obtain the intention of the customer's goodwill. After being welcomed by machines and customers, the weight of this single page will increase dramatically as one page clicks and clicks up.

This article, I hope you can give a lot of comments.

More fresh content, waiting for you I dig according to, have experience you can message sharing. May you and I improve together. Welcome reprint, Reprint please specify. www.zhangjiayuan.com, Zhang Jiayuan original It blog.