Online Trends

Foreword here said the official micro, is not the enterprise official micro, is the Sina official micro, is not suddenly feels the high-end atmosphere grade? Well, unfortunately I'm not a little secretary. And that the official micro-operation of a variety of no moral and no limit ... See here you are not very interested in ... Well, I won't tell you, you hit me. 　　Writing this article for the purpose of nothing else, operating a few months of the official micro, a little bit of feeling, to come out and share with you. By the right, you are the microblog control ... You pay attention to microblogging hotspots ... Do you know the difference between the hot topic and the popular Weibo ... @ Leave a few hands @

Recently the network finance is very hot, now the network financial model to peer-to-peer and public-oriented, the two models have the inevitable correlation. 　　Public services to the financing side, more is the project publicity, hope through the introduction, gifts, etc. to attract more attention, so as to obtain funds to run the project, or the project publicity. Peer-to-peer more services to investors, more is a new way of financial management, through the online "bank" on the idle money at hand to add value. 　　The project is also filtered and audited, of course. This intermediate network platform must face one of the most basic contradictions: ...

In the 2013 annual meeting, the Electric Business Shopping Guide website "stroll" founder White Jay in the Mobile Electric Business forum revealed that stroll in the early stages of development encounter several problems, from last October began to lay off workers, from 60 to 30 people. 　　He himself also faded out of the day-to-day operations. 　　White Crow Summary, stroll in the early days of development encountered several problems: first, into the electrical business Shopping Guide industry, the time is not good, enter the beautiful said, Mushroom Street and other sites, occupy a larger market share. Second, every founder is "Rich second-generation", see the long-term, but did not see the immediate. The creation of a stroll ...

Last night we went to a invested enterprise to do strategic planning, around the current rapid growth of enterprises are still missing what this problem, discussed for two hours. 　　Finally found that this is a lot of enterprises will encounter problems: in an industry, there are several benchmarking enterprises, how to choose strategy? 　　My products and services are better than theirs! Such enterprises generally feel that the market space is very large, at present several enterprises do not good enough, they can provide better products or services. So we want to get the market through better products and higher quality service. For example, the Thousand-Regiment war, a lot of Chuang ...

Actually, my title is obviously a bit perfection. Because likes using the product this Internet vocabulary the media boss already belongs to the high-end atmosphere internationalization the trendy personage. 　　Let those who rely on the code word to start the middle-aged men's paper to do products, this is not equal to let the big masters of the baby? Really embarrassed people. Recently, a fan to me, because the recent internet is hot, a lot of media bosses have seen the Tiger Sniff, 36 krypton several articles, suddenly feel their bosom 100,000 Internet hoplite, completely internet, began to command products, the following a bunch of products to do the torture of human. Folks, below, by me ...

--–facebook, Twitter and Quora user growth team products Daniel Andy Johns dedication to the pure dry ——— summary: Do not take all the advice of the whole collection, make a Sibuxiang website. 　　You should think of this as a tool-kit for testing your Web site, understanding the pros and cons of using these techniques for your products and users, and how to align them with your macro product vision. The topic of "Optimizing the registration conversion rate" can be used to pull out an encyclopedia. So I will spend a lot of text to explain. ...

Recently saw Sun "A History of Three Kingdoms, how many marketing--from Zhuge Liang, to solve new product marketing five law" article, can not help thinking of Zhuge Liang's hermit father-in-law Huang. 　　And do not say Huang proficient in the number of surgery, from the ugly woman huangyueying marry Zhuge Liang This matter, Huang is simply a first-class "product manager", and marketing thinking to do "products." The Three Kingdoms are one of the most talked about history. One has "Three Kingdoms" classic classics, there are many legendary characters such as Zhuge Liang, there are a lot of Machiavellian number of four, there are Li Zong "thick black Science", and then there are all kinds of three ...

The beginning of the autumn night, the breeze slowly, everyone is the Product Manager Community interview QQ Group ushered in the second phase of the online guest interview, the interview guest is Sohu content of the new Media Center Deputy Director, a number of best-selling author, called Sharp Knife Tsing Yi Professional Internet person. This interview focuses on the things that are running in the product. A product from the project to determine product requirements, from prototype to development, and then from testing to online operations, on the surface, the operation seems to be only a product life cycle of a certain stage, but in the result-oriented, market-oriented competitive environment, the impact of the operation has been ...

NetEase combined with the introduction of easy letter, can be said to be "a stone stirred thousand layers of waves," about Ishin, micro-letter of the article to see much, I can not help but want to say a few words, please shen volume. Who are the letters of faith? In addition, there are those who want to or are already aware of, to fight with micro-letter, Rob users, or Rob users time of entrepreneurs and competition programs. 　　If anyone else wants to compete with Tencent for social traffic and users, you should listen to me. I am basically Tencent's loyal fans, love the death of many of the QQ products. But, in this, I would like to declare that I am very happy to see ...

[Core hint] lust is not only the basis and motive of human development, but also the eternal weakness of human nature. 　　In the internet age, lust will always accompany every internet product that has a "human user". 　　Three years ago, the Geek Park has a use of human weaknesses of the Internet series of observation articles, in turn from the "greed", "Lust", "vanity", "peep", "lazy" and other angles to the gap between the various Internet products how to use the weakness of human nature to promote, forward. Three years later, Internet products have become a broad term, in addition to the narrow sense of internet products, it also includes mobile ...

With the August 9, 2013 afternoon micro-letter 5.0 Android version of the release, micro-letter will usher in the opening of the entertainment era. But some people are happy that some worry, micro-trust public marketing account will be collectively locked into a small black house called "subscription number". 　　Placed in the marketing account before the choice is: 1, to upgrade to become a service number, you can successfully leave the small black house, but must endure one months to send a push of loneliness; 2, it is necessary to continue the original public account, crowding out the limited space subscription number, expecting users to flip a card. 　　What do you do then? Some say, on ...

[Core Tip] The world is a peep everywhere, big to the state of this violent machine using drones, prism plans and other naked peep, small to the surrounding individuals holding a mobile phone to see people nearby. There is curiosity in life. Everything in the world is unknown when you were a child, and all the questions and curiosity around you become the most original driving force for prying eyes. In adulthood, this curiosity about privacy is preserved even as an adult. 　　So it can be said that as long as the human weakness exists, prying into the privacy of the likes of the surrounding will never end. Behind the screen, we have a spy hidden ...

Jobs once said he never did market research, Zhangxiaolong said he didn't read the data. Their posture has made many practitioners plunged glasses, not touch the mind, there are many practitioners seriously from the negative market research and the role of data. Different bosses say the same thing about how to handle user feedback. Some say that as long as the voice of the user should listen, and some say users do not know what they really want to listen. What is the best way to do that? After analyzing the following 3 questions, the answer is clear: 1. What is user feedback? 2. Why should I handle user feedback? 3.

Now the product manager, if there are years of work experience, I found that there will be a phenomenon, that is, "no words." For example, one of our products has a function, the name is called "Let the photos fly." I asked the product manager what is this thing? He said he could upload his phone photos to the computer. 　　I asked: why can't you just say it? Why do we have to let the user think again? 　　My point of view, regardless of product name or function name, the best is at a glance, so that people can see at a glance to understand what the problem is solved, do not move the brain. Everyone has ...

[Core Tip] in the internet age, self-vanity, a strong sense of self satisfaction may be beyond your imagination. 　　How big the vanity is, how big the market is. 　　Three years ago, the Geek Park has a use of human weaknesses of the Internet series of observation articles, in turn from the "greed", "Lust", "vanity", "peep", "lazy" and other angles to the gap between the various Internet products how to use the weakness of human nature to promote, forward. Three years later, Internet products have become a broad term, in addition to the narrow range of Internet products, it also includes mobile internet products, wearable equipment and nearly two years ...

"Write in front" this thinking is a fan friend consulted me a few questions sorted out, mainly about micro marketing so hot case of enterprise individual how to avoid the following, how rational thinking. Talk about how to use micro-letters and how to take part in marketing training courses. 　　Perhaps there are problems you are grappling with, may wish to see. 　　1, micro-marketing is very hot, corporate individuals follow suit, how to let the enterprise personal rational to use it? First nagging a few digression, have to admit that there are some people (enterprises) based on commercial interests have been excessive speculation of micro-bo marketing, and now ...

It was an unusual night: the sharp knife of Tsing Yi, professional spoof self-deprecating, good at urban emotion, and the campus and short stories of the literary youth; operating a famous blog "Comedy Without Limit", will laugh all over the world bloggers; there have been countless fans late at night waiting for Crazy press F5, there are countless monitors were sprayed out of the water caused by short circuit. Like to use words to all serious things become not serious, like to spoof, like self-deprecating, like the belly Black Sohu Deputy director. 　　Tonight, with you and I meet everyone is product manager, and you and I discuss the operation of the mystery. Sharp knives are different from the products we understand ...

Sina recently low-key online a read-burning class application "micron", a few days ago, the same title after the application of the burning of "So-and-so" has been Xiaoping million yuan investment, in fact, the foreign countries have such a reading after the burning application, in early June Snapchat raised funds of about 100 million U.S. dollars, and the company valued close to 500 million U.S. dollars. 　　Snapchat users share about 150 million photos a day, and the number of active users reaches 5 million. After reading, burning application is not new. In a broad sense, the telephone is also a kind of read after the burning application, after the communication disappears, unless the user in the phone ...

Finally has the leisure time to look over the network article, among them Beuton's one article "only has issued 5 micro-blogs, has harvested nearly 1.88 million comments" Lou "is Who?" "Impressive, can't wait to open Baidu home page search for this" EXO "information, did not expect Baidu did not give me this opportunity The real time hot spot of its home page impressively has a "Korean idol group Exo fan too fanatical, xx on the spot black face" news, roughly speaking is this called Exo Idol combination, in the Asian Idol Festival because the momentum is too vast, caused a male idol xx dissatisfaction. In the sigh of this news boring to ...

To be quite simply, you should certainly focus on Android! Android has such a large number of users, is a must not be overlooked platform. 　　Of course, we can choose not to do an Android version, we can choose to go around, but we will never completely ignore Android strategically. However, no amount of high installed capacity, no amount of download, also can not let people on the Android platform without charging channels this blind eye. In most countries of the world, Google Play can be charged, but in China, Google Play ... Sorry, Google Play is ...