Online Trends

"Guide" China Mobile Internet market Competition is fierce, we have been consciously looking for this so-called "edge", not in the leader and the central region to attack, but to find a piece they do not look at the edge of the roundabout to achieve surprise effect. Jinshan Network CEO Fu not long ago, I and "Wired" editor-in-chief Kevin Kelly had a dialogue. His masterpiece, "Out of control," has the idea that the idiot election idiot, the effect is extremely alarming. In the case of hives, each bee is an idiot, only 6 days of memory, but the whole hive table ...

When I was a literary youth, I once had a desire to find a quiet city, or a quiet street in a busy city, where I opened a coffee shop. 　　I and my (especially often overtime to stay up late) friends exchanged this idea, surprised to find that everyone seems to have a similar "wish", but some open coffee shops, there are open bookstores, tea shops, toy stores and so on. A common feature of such aspirations is that basically no one finally realizes it, most of the time, just talking. Perhaps, at that time as a literary youth ...

CLAIRE ZHANG, DAVID M. Barreda 2013-6-29 9:00 in a society that values status, China's once-marginalized "cock silk" has a powerful new identity. With the spread of the word "cock silk" in recent years, we can hear the word "cock silk" almost every day in our lives and work. And in view of the "Cock Silk" group, more and more Internet companies began to pay attention to this group, also began to claim their own user base is "cock silk", but how to attract "cock silk" attention, from the "...

PRD (product requirement document), as the name implies, is a document that describes the requirements of a product, and its core is to describe the requirements clearly. Through PRD can be seen a product manager of the product understanding of logical thinking, product managers in the relevant field of knowledge and professional depth and the overall understanding of the product. How to write good PRD, let the product development team members, develop, test, operate students understand the product requirements, so that others can see the value of the product and meaning, ...

In the variety show this plate, each home video website Harmony Situation, I am afraid is going to be gone forever. Take a look at the 2014 comprehensive Arts list so far: China show fifth quarter, China's sound third quarter-Tencent video alone;-Happy camp, Day day, hundred change Big Coffee show, where dad, Kangxi came-Archie Yi pps alone;------------------------------------ 　　I am the singer second season--------------------- To put it simply, ...

The low cost promotion app strategy divides into three parts, the first part is the app promotion channel; the second part is the app promotion strategy; The third part is the summary of the Android product promotion channel. All for the industry to do the summary, its promotion channels, promotional strategies have a strong guidance and professionalism. 　　Whether new or old, I believe that after reading this article you will have a further understanding of the promotion of the app. The first part: the App Promotion channel summary first: Foundation on-line-Each big download market, the application store, the big platform, the download station coverage promotion First step is ...

Recently, the map industry, Baidu launched Openmap plan to tighten the net developers, Gold recently released the third quarter earnings IPO after the first loss. The Internet map is an important O2O portal for mobile Internet, which can be seen as the competition intensity. I would like to read a little: platform is a big pit first, we analyze the reasons for the first loss of gold, many layman analysts are generally thought to be the result of the gold free strategy. He also tried to steer public opinion in this direction, claiming that he had lost today and won tomorrow. In fact, we from the bottom of the money ...

Data analysis results show that 42% of users will uninstall the app because they don't like the design of the interface. 　　Now the market has no shortage of excellent app, to retain users, we must pay attention to interface vision and http://www.aliyun.com/zixun/aggregation/40.html "> interactive design, otherwise users will find alternatives." 　　In addition, there are 6 other uninstall reasons:--71% due to intrusive notification. --68% because the registration login is complex, need to register ...

Since last October I have invested in a larger market research, mainly using LBS technology to serve the tourism market. During this period, I contacted different levels, different fields of friends, including some well-known investment institutions of the elite, most of them tangled in the current tourism market app profit way, although, through the mobile phone to download, can achieve greater universality, but the "money" path is slim. 　　I made a summary of the analysis of the app in the tourism market. We take Lijiang as an example, through the Apple Store in the simple search, ...

Micro-Credit marketing, is now a very hot topic, before the microblogging marketing. Every wave of social media will have a wave of people who eat crabs first. Many of the pioneers have a wave of people or businesses who benefit from social marketing dividends. So, in the interests of the drive, will make some people into the ranks of social media marketing training, before the microblogging, is now micro-letter. Weibo marketing training before the support of a group of Masters, now micro-credit marketing training and a wave of people cut in, but the real master is not many, big cheat is quite a lot. 　　Below let Sha Shulai to uncover and analysis. ...

Wen/Zhao Nan last night in a group, I and the "social dividend" author Xu Zhibin, the strategic director of touch Technology Zeng Ai, the issue of micro-letter has produced some controversy. Xu Zhibin is one of my first teachers, Zeng Hang is my fellow, the relationship is better, arguing about the point of view and not individual, more independent of the company's ideology of Tencent. Zeng Ai's view of communication with Xu Zhibin is basically consistent, that is, third party developers do not have to go to the open platform of micro-trust, but through the micro-letter of social links. The example is crazy guessing, demon diffuse ...

There is no hot spot in this world, the person that participates is many, also become hot spot. 　　Mom, hit me again. After this cartoon fire, a lot of friends asked how to successfully produce a mother of the phenomenon of the dissemination of the case, read this article, I hope to help you. We know that the spread of a content depends on the technical and psychological aspects. And in these two levels, there are a number of decisive factors: first look at the technical level 1, Sina Weibo launched, the leading three-layer communication chain micro-BO content diffusion of the essence of the same as mass text messages, you send the fan ...

A somewhat frustrated fact is that Sina Weibo is speeding away from the lives of ordinary users, or that she has never really walked into the lives of ordinary users. Even if Twitter, the same kind of products, created the most exciting IPO in the scientific community this year, even if Ali acquired a 18% per cent stake, the in-house staff joked "finally found the Godfather" ... 　　Still can not block Sina Weibo popularity and real active degree of rapid decline in the downturn, nearly six months of concern and discussion is not even better to follow the micro-letter Halo Competition Products-easy letter and contacts. By contrast, the constantly online brain ...

This is my 10 years of time to write a blog, occasionally turned out, I think it is very fun. Seems to be because of inexplicable to see the JPEG compression algorithm, but see the fog. And then think about why so many pictures of the format? And in the software development of the B/s project with what format, C/s project with what format, logo pictures with what format, background pictures with what format and so on. So I wrote a text. 　　Take out today, edit again, do not know how you think, old fat very sincere hope to communicate with you. ...

These days, the High-profile launch of the letter, let it circle crazy, there are reports that Ishin officially released three days, the number of users exceeded 5 million. Lou also installed a trial, found that most of them are in the fun, and was inexplicably close many groups, make the big midnight mobile phone in the ring, initial experience, feel bad. 　　But I want to talk about the easy letter from the marketing point of view. 　　Ishin I think there are three reasons: 1, NetEase, telecommunications, the joint promotion of NetEase online, telecommunications to go channels, the future of the letter will appear in the Telecommunications garbage contract machine. 2, ordinary users are mostly directed to send text messages for free 、...

I was a product manager, then an engineer, and for the last seven years I've been working on design work, Zhuo, director of Facebook's product design, published in Medium's 〈how to Work and designers〉. Every day I work with people who play these roles, and every day, I have a new understanding of the responsibilities, challenges and art behind product development. For want to make warp Chu design this strange, sharp, helvetica-typed world ...

A pancake, also has its own internet dream. 　　An area of less than 20 square meters of pancake shop valuation of how to achieve 40 million? What is the nature of the business and user experience? Both the Product manager and the Huang Taigi should see how the product and user experience is done. There is a pancake shop called Huang Taigi in building 10th, outside Soho West, in Beijing, where there are often long lines outside shops with a seating area of not more than 20 square meters. A lot of people from friends, Micro Bo, the media heard the Huang Taigi, deliberately come to taste what is the taste, why so popular. .

The company is currently doing a social app based on photography, but a period of operation results found that the average user's photos of the visual sense is not good, composition messy, color gray (may be light is not too good), resulting in the entire client hall layout on the photo looks secretly, let people see the desire not to take pictures, 　　I want to ask if there is any way to improve the quality of uploading photos from the function or strategy, or how to guide users to send high quality pictures, so that most of the photos to watch the feast for the eyes? 　　The question has to be answered in two ways. First of all, you ...

"Guided" Plants vs. Zombies 2 at the same time localization is worth affirming, but also because of increasing the difficulty, increase the purchase item and angered the player. 　　How to balance user experience and localization is the game between user experience and localization. Plant vs. Zombies 2 ago in the Chinese area App store shelves, attracted a new zombie boom. Although the previous PopCap in the Australian region shelves test version, many players have already first experience the new version dozen zombies, however, from China's shelves of zombies 2 to see, Bao opened China in the game localization also under the not small ...

[Core Tip] The real use of human weaknesses is laziness should be to allow machines and algorithms to try to replace humans, make life more intelligent and more automated, rather than make people themselves become more lazy. 　　Three years ago, the Geek Park has a use of human weaknesses of the Internet series of observation articles, in turn from the "greed", "Lust", "vanity", "peep", "lazy" and other angles to the gap between the various Internet products how to use the weakness of human nature to promote, forward. Three years later, the Internet product has become a broad term, in addition to the narrow sense of internet products, it also includes mobile interoperability ...