High margin drive line down T-shirt war

Cotton prices down, clothing brands to enjoy the cost dividend: a 10-dollar cost, high margin drive line under the T-Shirt war is another summer arrival, Chi t-shirt on sale. Recently, there are Pearl River Delta Garment Manufacturing enterprises in charge of the South have been revealed that the recent cotton price down, a T-shirt material costs to 10 yuan.   Calculate all kinds of channel cost, even if only sell 29 yuan, still have big profit space. Indeed, the recent visitors to the "VT", Uniqlo "UT" to the United States and Granville "MTEE", sen horse ...

The electric business enterprise bids up the advertisement price

Group Purchase website, electric Dealer website, classified information website advertisement "hit Money Show", is getting more and more crazy. Into the 2011, these enterprises to get huge investment in advertising, the amount of money is easily calculated in billion.     However, blindly "gouging" the consequence is that the advertising fee rose, especially the network advertising fee, PU rose more than one times, many other Internet enterprises so complain. Every now and then, I have a little donkey ..... "Big Mouth" Chen Yao Sing out of this sentence advertising words are now everywhere can be heard, the overwhelming advertising behind, ...

What do you think of the "vertical romance" of the electricity merchant split?

The "vertical romance" behind the separation of electricity dealers is among the more low-key red children in China's internet industry.   Red Child investors have previously disclosed that the hope that red children will be able to connect with the capital market this year, listed in the United States. March, in order to speed up the market, red children to their business and business strategy of the second round of adjustment, that is, the main business of the Internet. It is understood that the mother and child products started by the red Child relative to other e-commerce companies, has been low-key, its initial catalog sales model, followed by the formation ...

Chinese Traditional General website performance

In April 2010, Eric consulted with users of China's consumer E-commerce website to evaluate the brand assets of the mainstream web site.   The research focuses on the traditional integrated web site of the business market-Dangdang, excellent network and Jingdong Mall; The Red Child mall has entered this key evaluation line for nearly two years in the mother and child market, and Taobao Mall because of the reason of the brand association is also within the scope of this assessment. The brand equity appraisal system is as follows: Among them, the user conversion rate uses the IRIS service appraisal work ...

Ebay sued for theft of trade secrets

According to foreign media reports, the United States a company called Xprt Ventures (hereinafter referred to as "XPRT") companies to sue the court, accused of stealing its trade secrets, theft and infringement of its 6 patents, and developed a PayPal (PayPal) network payment system.   Xprt at least 3.8 billion dollars in the lawsuit. In a lawsuit filed in Tuesday to the U.S. Delaware State District Court, Xprt said EBay had "unfairly stolen" and used confidential and proprietary information from XPRT. Xprt in the lawsuit ...

Shop Real-name personal business most sensitive

The "real name" of the shop which has been concerned about is formally implemented on July 1. At the same time, the State Administration for industry and Commerce will conduct a comprehensive survey of network operators, through the establishment of the construction and electronic database building work, the implementation of credit classification supervision.   Recently interviewed a number of E-commerce enterprises found that the approach to the Beijing-East Online mall, where the customer prudential products, such as large business operators, small and medium-sized shop, personal businesses are more sensitive to this. "In fact, we think this new regulation will greatly promote the development of E-commerce, the regulation of the shop is good." "Beijing Electronic Commerce Association secretary General Lin ...

The future strategy of racquet net Liu Chunning

Pat NET general Manager Liu Chunning at the weekend in the publication of domestic electronic business operations, said that the current e-commerce to develop to seize and SNS cooperation opportunities, Pat NET future development strategy is "E-commerce +sns."   He also revealed that Tencent will increase with its SNS and its pat-PAT Network and QQ Mall integration. Pat NET is Tencent's Consumer-to-consumer website. Liu Chunning The appeal message at the "2010 China Internet Trading Investment Fair". He believes that the community needs e-commerce to form the business model of creating value. Tencent has one of China's largest s ...

ebay will stop clicking paid advertising service

According to foreign media reports, since August 4, ebay will be on the ebay.com and ebay.ca website to stop its pay-per-click advertising Service Adcommerce, but in Europe and Australia, ebay will continue to provide the advertising service.   The ad service allows ebay sellers to pay for the number of times they click on the product or online store in the search results. The EBay Adcommerce team said: "We can understand that users may regret the cancellation of the service, Adcommerce advertising does give customers a competitive advantage ...

The prediction of mobile phone market: hype and quality

2014 Mobile phone market forecasts, the point of view of the direct when, don't tell me what dog excrement "internet thinking", do not do what soft and hard integration and triathlon, also do not play what fever and fever, 2014 mobile phone market on these words: speculation quality for the king! Internet thinking, is not a new gadget, is a mobile phone companies are using the Internet thinking, no use of internet thinking have died eight of life, such as, waveguide, Kejian, Panda, Haier, Konka, Changhong.   Live almost all on the internet to engage in marketing, in fact, everyone can play. 2014.

Make the Website Analysis report more valuable what should be done?

Where do I start writing web Analytics reports? What indicators should be selected and used in the report? How to make the results of the analysis more valuable? These are the problems that we often encounter when we write our web Analytics reports.   This article shares a process for creating a Web Analytics report that makes the analysis report more valuable in four steps. First, clear analysis of the purpose of mining the value of the analysis requirements of the Web site business objectives to generate analysis needs, and the value of the demand directly affect the value of the analysis results. So before we start to write a website analysis report, we need to think carefully and charge ...

The classified information war is just beginning.

Wen/Shanhai with 58 of the city successfully to the United States IPO, this thought the classification information war has been settled, who had thought the battle has just begun. Recently, net a statement to the media, saying that "58 of the city has sales staff are spreading false rumours about net to customers." At the same time for 58 of the same city CEO Yiu Jingbo in public speech, said "after the listing of opponents of the growth of the basic collapse" and other remarks. NET CEO Yang Hao-hu a strong condemnation, and said "hope that 58 of the city can be healthy competition, while appreciating 58 of the city in the flow of decline in the situation ..."

Lei: Millet is not a hunger marketing

Recently, in 2013 CCTV Financial Forum, hosted by CCTV financial Channel, the 14th annual Chinese Economic Figures awards ceremony, Millet company chairman and CEO Lei in dispatch interview, said, now many companies began to learn millet, this is experienced three stages: the first stage is called despise. The second stage is called ignorance. The third stage is to learn not to.   Despise is the first stage; don't understand is the second stage, such as Millet mobile phone is very powerful they found that do not understand, and he read and found that learning will not, this is a year ago we peer anxiety disorder. Although lei in many times ...

Sina microblogging activity declined? The truth of the truth

Weibo since 09 on the line, after several years of rapid development, accumulated more than 500 million registered users, and from media operations, information acquisition and many other aspects of influence, change our lives. However, since this year, people continue to sing the decline of Bo, the promotion of microblogging activity has not only declined, but also dropped very strong, once brilliant popularity has long gone.   So what about microblogging activity? As a loyal old user of Sina Weibo, I chose the following three angles to see the truth. One, hot events more and more hot 12 years of Olympic Games can be said to be a group of microblogging users ...

Parse 0 to 1 million user-run path

Any product, any definition of a product is a beta version, in iterations, no product can achieve perfection, but when the product is more perfect than a critical value to the satisfaction of most people, it is not a necessary value for people to use, this phase of the product will meet three conditions,   The first is to meet the needs of users, for their own competitive barriers, for the company investors have a clear business prospects. For the concept of products, it is also difficult to give the product a specific definition, 1000 product managers have ...

How does the traditional enterprise transform to the mobile internet strategy?

Today, many traditional industries recognize that either you are changed by the mobile Internet or you initiate the change.   This change in the concept of business, to a large extent, stems from the mobile internet to the traditional industry changes.   The first category: in the traditional industry to build a new intermediary platform is the mobile internet in the traditional, trading information seriously asymmetric business model squeezed into, build a new intermediary platform. The existence of a large number of traditional business, in fact, is often based on a monopoly of a certain market privileges, or the use of the information of the buyers and sellers is wrong ...

"Crazy guess" is a flash in the pan

This summer, a "crazy guess map" of the casual game virus-type in the micro-letter friends in the expansion of the circle, since the April 12 online, "Crazy guess" in one months to obtain a 50 million of the next cut, the highest daily live to 7 million.   As the first third-party application to be popular in the Circle of micro-trust friends, "crazy guessing" not only won the users, but also the media and the investment community attention. "Crazy guess" of the production company Hao Tengako in "Crazy guess" online 2 months, quickly get 2.5 million dollars from Qiming venture capital financing, this is Hautengako three years of entrepreneurship ...

Family socializing--a new social growth point

Article/Chen Zhu 2013 in the third quarter, Baidu published an Internet trend report said: Three or four-line city smartphone accounted for 45%, the same period last year accounted for 35%, indicating that the new users this year most from these areas; As the network conditions improve,   Average user-installed applications rose from 8.2 last year to 10.5; The 5 types of applications that are installed are life entertainment tools, social communications, games, videos, browsers. With the micro-letter, MO, easy to believe, the rise of IM applications such as, and intelligent terminals to the three or four-line city more vertical level ...

Inventory of impressive 10 social marketing cases

From the 2010 micro-blog marketing fermentation, social marketing is about to go through the fourth year, now few companies dare to ignore the social marketing, although social marketing farewell to the original simple to measure as measured by the rough development stage, but the whole industry is still in the exploratory stage, in this "bright,   Road twists and turns "industry, many enterprises have made exploration, the following is 2013 years impressive 10 social marketing cases. 1. Add many treasures sorry: the sad sentiment marketing mountain for 2012 years, Gado in with the canton medicine ...

Next thoughts on the AQ war

Since the micro-letter 5.0 Launch payment function, like a fuse, completely detonated Tencent and Ali from the line to the line of the total war. There is no need to repeat the hand-to-hand combat. War, after all, is strategy, but it is armaments.   In the era of more and more traffic entry status in mobile social applications, who wins the negative and whose "outfit" has become the key to the decisive battle. In reality, however, Ali clearly knew the truth. To strengthen armaments, Ali is at his expense. First to invest in Sina Weibo layout social media, and then heavily develop and promote the "contacts" to map ...

The back of the microblog

A few days ago, just a friend pointed out that many of the shortcomings of Weibo, whether correct or wrong peremptorily thousands of words. I could not help but write the opposite view of myself. Alas, again be buckle a hat to say Sina to say extremely. In fact, there is no AH. The shortcomings of Weibo, I can also spray. But for the wrong things to say, I would like to explore.   Refute, in fact, only on the point of view. From Faye Wong announced the divorce, to help Feng headlines, to Lihondi released his girlfriend. Starting in September, the outbreak of microblogs in this quarter was refreshed again and again. Divorce, marriage is the subject of these outbreaks. ...

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