Online Trends

Just on the line of the project, during the most recognized is when facing a variety of demand side, how to communicate each "break" and let them all satisfied. 　　There is a good article, said is the product manager needs analysis is higher than the demand side, the general meaning is: First, people are standing in their own point of view, but the product is often to integrate different business needs, a large pile of needs do not do analysis, sorting integration, users will be very disgusting. Second, some of the needs of the demand side may be more narrow, he will usually only tell you: I need ...

Preface: I usually play outside when, is to find a restaurant to solve the problem, and often after eating, walk a two or three steps, find another oneself more want to eat place damn stand there, the result oneself already eat, cannot naked again eat,, fat. Recently there are some trivial product ideas, but are more complex and trivial work to dilute the content. Record an idea that feels good about yourself here. has long been applied to the early conception and build a product framework model, from the beginning of demand generation, according to the "production-decomposition —...

One of the most common words to hear these days is social.   　　Indeed, Facebook is today's biggest and most successful Web service. But there is a problem behind the Giants: what you see is probably just the butt. 　　and newer, cooler networks and mobile web apps are rethinking "social". 　　Facebook: Social is the purpose for Facebook, social networking is what he's designed to do. Bidirectional confirmation is natural, and personal ...

The recent hot Google +1, the new explosion of Google's social enthusiasm, but also let us re-examine the issue, why so powerful as Google, in so many years, it is difficult to make a difference in the social network. Google +1 is not a stand-alone service, just a subsidiary of Google search. He is light enough to tap a button, but he is strong enough to be able to subtly Google those distant services and use ...

If the version of the web is defined from the content level-it's always easier for editors to pass the text when it comes to writing-it can be said that web1.0 is an era of scarcity and that editors and professionals must build the content of the Internet.   　　   　　And web2.0 is an information explosion of the era, the emergence of various forms of UGC so that all people become the creators of content, and with the rapid expansion of the Internet, users face another problem--too much information. (...

Location value for marketers, the value of geographical location is obvious, marketers can be based on specific locations to analyze the target users. Digital marketing has always played an important role in brand recognition and shaping, which drives customers into commercial channels. But social media has broken the barriers between branding and buying decisions, and marketers can leverage social media interactions to effectively boost sales. 　　Starbucks is doing very well in this area. But for customers, the value of location does not seem obvious. Survey ...

The fear of missing new things has left Silicon Valley with the biggest-ever investment in a round, even if it is a poorly experienced product. 41 million dollars. 　　Not to mention the line, the founder of color is not even a PPT show to get this than Twitter, Foursquare and even Facebook more than the same period of financing. The first time you log in color, you are told to enter an ID first and then take a picture, and then you'll find the rest of you. If you're around 30 meters and ...

According to foreign media reports, in the first anniversary of the birth of Facebook's "Praise" button (last week), there are also some reflections on the nature of Facebook's open social spectrum. 　　The two main questions that users put forward in their comments are: 1 Why do the "praise" button feel not only used for a year, but used for a long time; 2 "dislike" (dislike) button where? Even if there is a "do not like" button, it may not appear in the near future. Facebook said in Ane-mail that it did not launch "dislike ...

This article is a part of my understanding of the six Degrees of separation theory and SNS in the relevant questions and answers to some of the views raised, because it is not able to talk about the long, so here are some additions, and published a blog. The full text is as follows: Six degree separation theory refers to the minimum number of links that any two nodes in a human network have associated with each other in the network. This is a process of transformation and transmission of different relationship links. A basic assumption of this theory is that any two nodes in the network do not have direct links (that is, do not save ...).

(If a friend knows the source of the picture, please leave a message.) Author: Shenhaoqing, original from: Media 360 (Weibo: @ Media 360) This is a popular "micro" ERA! After micro-blogging, micro-fiction, micro-interview, "Micro-film" began to go the way. 　　Along with the application of various emerging micro-marketing tools, and micro-movies may be the future of network video marketing new direction. Grass-Roots interactive "micro-film" so that the past highbrow film Art returned to the real interaction and experience characteristics, everyone can participate in ...

Facebook,twitter, three of Myspace's social networking services meet the needs of most American netizens. Critics often say, "Myspace is dying, and Facebook is the future."   　　"Well, let's take a look at the changes in user activity and traffic in these three sites and use the data to talk." Compete's statistics on Compete show that Facebook's U.S. users grew by nearly 7 in March ...

A few days ago I was in the United States to buy a group of electronic scales, March 28 Group Buy, April 8 only received goods. Waiting for the receipt of goods, I feel the delivery speed is too slow, played the United States Group customer service phone, let customer service to help return refunds. As a result, the answer is: you have paid, and then just wait for the receipt of the goods. I was helpless, asked: "If I have not received the goods, can not refund will mean that I am skipping?" Customer service told me that this is a business problem. At the same time, when the goods, Yuantong Express service attitude is very poor, is simply ...

An open mind, more: As a product manager or as a person should be: "To remove the shackles, remove dust-laden, open the heart, out of the self, to open up the way of thinking to analyze the problem, with an open vision to associate the environment, with an open mind to acquire knowledge." 　　Its effect is-general, good thinking change, open mind, wide na chuan. This is an inclusive mentality, more: As a product manager, or as a person should be: "Understanding others, tolerance of others, common differences, obtained ..."

The business model is a blueprint. They are forced to choose at an early stage. This is not only necessary, but also can be limited (much like construction drawings). 　　In the end, they are a key factor in determining future success. The problem is that the business model is later (based on past experience). In other words, a successful enterprise follows a set of specific rules in the context of the last setting. 　　However, if this event is a novel-there is no past experience-you must create a new pattern. This is the media, but also TV and radio and other electronic channels ...

Location Service (lbs,location Based services) refers to the actual geographic location of mobile users through the combination of mobile terminals and mobile networks, thus providing service information for users and locations. In the United States, Foursquare is the representative of the user active check-in (check-in) as the core of the location of the Check-in service (Location check-in Service) redefined the content of location services, set off a new round of mobile internet industry development boom, that ...

The internet is open to the heroes of Baidu, Tencent, Alibaba and other domestic internet leaders have built their own open platform, foreign companies such as Facebook is a pioneer. 　　These businesses have gained more respect because of openness. But if only the open platform as a win strategy, obviously not aware of the true meaning of openness. True openness is a forward-looking development strategy. Like "Revolution is not a dinner, not a fuss, not painting embroidery", open is not dispensable, not for ...

The future is the world of web apps, or the world of native apps? As designers, we should try to improve the client experience to the best, or in the Web application level to do more design? This has always been the topic of our relationship. 　　Then, we should first three-dimensional understanding of the Web app and native app. One, the Web App Web without installation, the ability to adapt to the device fragmentation is superior to the app, it only needs through XHTML, CSS and ja ...

1. What is a good Internet product? What is a good Internet product? For such an open-ended question, the answer must be of a variety. For example: 1, the number of users of products are good Internet products 2), make more money products are good Internet products 3, the user useful products are good Internet products 4, the technology content of products are good Internet products 5), have a unique creative product is a good Internet products 6), User experience great products are good Internet products 7) 、...

Business-to-business companies advocate the process more than anyone, and the Getit COMMS information Map provides 14 steps for business-to-business social media marketing from goal-setting to effectiveness measurement. Set goals ask why you need to use social media to develop your social media goals to match your company's business goals 1a. 　　Get input from stakeholders to conduct interviews and internal surveys to find out what social media channels can best serve your company and goals. Two, your dive ...

Social Media Marketing (Social Media marketing, referred to as SMM) is the use of social networks, microblogging, blogs, videos, forums, SNS and other Internet interactive platform media to carry out marketing work, public relations and customer service maintenance to open up a way, With the increasing number of mobile apps exploding, how to push your application to more users will be a huge challenge, but also a huge market and business opportunities. This article is not a case study and tutorial, just hope that from the basic level of social media marketing, ...