Online Trends

Editor's note: This author Nir Eyal is the author of how to build user habits. Nir is an interdisciplinary expert in psychology, technology and business, and is also a lecturer at Stanford University. The explosive growth of network application products has been a successful gathering of many entrepreneurs ' concerns, users are looking forward to a first-class solution, and all the designers do is to fit the needs of the user experience. Some of the sites that have been hugely successful, such as Pinterest, Reddit, TUMBLR, are linked to millions of users, but user needs and habits are very complex ...

Why do users want to produce content for a UGC product? Where do they come from? This is a question of partial theory and the basis for the next steps in operation. 　　To analyze the power of user's production content, we must first understand the user relationship that users face. Regarding user relations, I agree with Roc in the "information-based relationship chain active and market growth" in the article classification: Relationship strength Grade Division and definition: 1. 　　Strong relationship, you can basically contact every day or at least 2-3 times a week. 2. Weak relationship, not every ...

I read about "Gasketball" this morning. This is an extraordinary puzzle game, players need to face the wall or other objects to throw the basketball to bounce up and into the box. 　　Like many iOS games of the same type, this is a very interesting and attractive game. Gasketball (from ipadmashup.com) even though it received 20多万次 downloads, its developers eventually fell into a position where they had to borrow to survive. They are free to release the game and use the Apple IAP mode to give players 2 ....

[Guide] The advent of an app, from ideas to design, writing, testing, operations, requires developers to spend a lot of effort, cruel, in the user's hands for 5 seconds to determine the fate of the app and developers. The web took 15 years to become an integral part of our lives, and app only took 3 years. 　　According to the data, as of the end of June 2012, the number of Chinese Internet users reached 538 million, mobile internet users reached 388 million, the first mobile phone beyond desktop to become the first major internet terminals. The app development market is destined to be a ...

All say "There is no free lunch", but people are yearning for free lunch, so, a variety of free promotions surging. Free test, free trial, free beauty, free physical examination, free lottery ... The streets are full of free, and people are overwhelmed.   　　Even the shoeshine has played a "free"-first to give you a free shoe, if you want to make another dark and pale shoes are also a new look, I'm sorry, please pay for shoe polish first. A swarm of free, so free into a basket, everything into the inside. As if not provoke the "free" flag ...

Those who are tested should unite them tightly around you. 　　What is the difference between Shakespeare's "team" and "group"? What is the team's condition? 　　Membership of a team: autonomy: Do I have active return (feedback), active communication, and active concern in my daily work? 　　Thinking: I will often explore the problem point (cause, Crux)? Will it be possible to find a solution to this problem? Will you regularly propose process improvement proposals for your work? Collaboration: Can I accept a conflict ...

This article is not intended to answer "how do I start PR" or "How to make sure my game exposure". I don't know the answer to these questions, it's your game, you should know more about yourself than I do. This article is also not a comprehensive guide to independent marketing. 　　However, no matter how you perform on the RP, you should be able to get some inspiration from this proposal. 　　Therefore, you can immediately take the five measures listed in this article to improve your independent game market. Public-relations-word from matthewgain.co ...

Application state-"3B" war intensified. 　　About this search war, may not have a real winner, but 360 how from unknown to advertising giant beast, enough to challenge Tencent, Baidu and other companies, or it is worth our thinking. 360 began attacking Baidu, trying to carve out a rich search market. A new advertising giant is starting to send a clarion call. Baidu aggressively treats 360, default from 360 search source into Baidu homepage. This scene is like 2010 Baidu was exposed by CCTV scene, the industry most of the interpretation is, in Baidu as a new media advertising revenue perfect ...

In just four years, the number of applications in the mobile application market has grown from thousands of in the past to Ibedovan in today's multiple platforms. 　　During this period, with billions of apps installed on their devices worldwide, this impressive growth rate not only provides an excellent opportunity for application developers to succeed, but also presents them with a challenging question: how to make their applications stand out from the ocean. After a number of mobile application development platforms have emerged in the marketplace, developers have realised that if they want their apps to be presented in the ...

It's not easy to keep creating attractive new content for corporate blogs. Corporate blogs can not only build a potential customer's trust in the enterprise, but also provide valuable information with new ideas to attract readers and translate them into customers. But even the most creative bloggers will be stuck in trouble again and again. 　　If you think it's time to rethink your blog strategy, follow these five tips to develop your visitor base and make your corporate blog worth reading. Tip One: Let blogs relate to the reader you want to write for your readers, not for yourself blogging, what you ...

First, the background spider is located in the most upstream of the search engine data stream, is responsible for the Internet to collect resources to local, to provide follow-up search, is the search engine's most important source of data. The goal of the spider system is to discover and crawl all the valuable pages in the Internet, to achieve this goal, the first is to find links to valuable web pages, the current spider has a variety of link discovery mechanism to find resources as fast as possible link, this article mainly describes one of the links to specific index page complement mechanism, and give the index page of this particular type ...

The dual nature of the manipulation itself, in the general understanding, is that the operation is an immoral behavior. But it has to be admitted that the success of many industries relies on the manipulation of customer behavior. For example, the American successful commercial diet weight loss program Weight Watchers is the success of the user's diet manipulation. Manipulation is often used commercially, such as the internet industry, where customer behavior is manipulated by product designers. In the game industry, this kind of manipulation is applied to the extreme, otherwise how can have so many cock silk in that every night DotA, goddess by others pushed to also ...

Sina Weibo launched on August 14, 2009. Over the past three years, the rapid development of micro-BO has greatly promoted the progress of social media. 　　Along with the micro-blog every footprint, the industry will repeatedly ask similar questions: BBS will be micro-blog instead? How do local websites differentiate and operate? Two years ago, when I was talking to Hui, general manager of the Western shrine, I summed up the first view of the "micro-blogging threat"-"Why is the end of the Earth, the mop in decline, and the local community is progressing?" The reason is: continuous technological innovation, business services, content operations. Two years of Practice certificate ...

The news about MySpace seems to be no longer news. From the brilliance of web2.0 to the management changes after the takeover of News Corp, the consequent layoffs and recent rumors of sales, the former social giant, who was supposed to be in the prime of life, quickly entered the twilight years. It has always been argued that the reason why MySpace fell so fast was mainly influenced by two factors: News Corp's bureaucratic stranglehold, Facebook's more dynamic and attractive competition, and two separate but interrelated factors. Say it ...

The rapid development of the Internet era, the product of the iterative update to show the unique fast-paced era. The product is like the athlete in the athletic field, the user is the baton, the product unceasingly changes, but the user uses the product to have certain choice period. The user's demand is the final goal, and the product itself is to meet the needs of users of the media. As the product development cycle is getting shorter and faster, internet companies are responding more and more quickly, and more and more products are competing in the market. 　　But it is still a problem whether many "fast products" can be used as "durable goods" by users. "Quick ...

has been in the maintenance of the company's micro-blog, but also in the Socialbeta social media 6 groups with a lot of friends, from the middle school to a lot of things, in this sorted out for everyone's reference. 　　One: What image do you want to portray? 　　When we judge a person, in addition to relying on the first impression, or more from the behavior of a person to judge this person, time, we will even form an inherent opinion of this person! So, enterprises do micro Bo marketing the same, ask yourself, you want to let others how ...

The dialog prism (the conversation Prism) is one of the most favored tools for expressing the social networking world, and the inventor of the dialogue prism, Brian Solis, has succinctly and concisely written 10 steps for integrating social media into business. Here's a demonstration of the first phase of a 10-step phase in which business is generally integrated into social media: Observation and reporting this is a better way for companies to understand market interactions ...

Q: Is the Group A cursed function, and why is it not fire in the domestic Social site? Do you know if you will be able to launch group functions? Group in kaixin001, everyone, Sina Micro Bo are not fire, it seems that the domestic addition of watercress early group function fire for a while, now also downhill. 　　Group function in the social platform, in the end and user habits where the conflict or what? Why do web operators so like to launch the group function, but in the end are the cold shoulder? Are you aware of the introduction of group functions? A: Talk about personal a little bit superficial ...

The core of LBS is location-based services. Many people or companies who want to plunge into the lbs tide are studying how to make good use of the new technology. 　　But from the grammatical analysis, location-based services, the key core is the service, location is only a qualification. The current popular POI mode of lbs, that is, information Point service. The core is actually a process of integrating offline resources with geographic information to integrate online. Place points where information is stored and marked on the map. When the user comes to this attachment ...

This article by Weiwei (Tencent Weibo) delivery, have any comments or suggestions can be through the message or micro Bo how to communicate; 　　Editor's note: Match.com spent 50 million dollars in cash earlier this year to buy the dating site OkCupid, today to detailed analysis of the online dating site OkCupid, perhaps you can find some of the inspiration for the product, due to typesetting needs, the article slightly edited. Links: http://www.okcupid.com, core products ...